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All Journal Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah International Journal of Business and Information Technology
Agustin, Cindy
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Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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PROMOTION AND EASE OF APPLICATION AS PREDICTORS OF GOPAY E-WALLET USAGE DECISIONS: LOCAL USERS OF GIANYAR REGENCY Meryawan, I Wayan; Agustin, Cindy; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Fitriandari, Mahayanti
International Journal of Business and Information Technology Vol. 6 No. 1 (2025): June
Publisher : LPPM STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/ijobit.v6i1.1088

Abstract

ABSTRACThis study aims to examine the influence of promotions, service features, and ease of use on people's decisions to use Gopay e-wallets, both partially and simultaneously. These three variables are assumed to play a role in shaping user decisions. This study uses a quantitative approach with an explanatory design, involving 96 respondents who are active users of Gopay in Gianyar Regency, Indonesia. Sample selection was conducted purposively, and data was collected through a five-point Likert scale questionnaire. The analysis was carried out through classical assumption tests, multiple linear regression, determination coefficients, and t and F tests. The results showed that the promotion and ease of use of the application had a positive and significant influence on the decision to use, while the service features showed a positive but not statistically significant influence. These findings emphasize the importance of communicative promotional strategies and easy-to-use interface design in increasing the adoption of e-wallet services. Instead, the service features need to be further customized to align with the user's needs and preferences. The practical implications of these results provide input for digital financial service providers to prioritize user experience and the effectiveness of marketing communications. The study also recommends exploring additional variables such as trust, security perception, and social influence in future studies to build a more comprehensive understanding of e-wallet usage behavior.
ANALISIS FAKTOR YANG MEMPENGRUHI KEAKTIFAN BELAJAR SISWA PADA MATA PELAJARAN PENDIDIKAN AGAMA ISLAM DI KELAS VIII E SMPN 1 KARAWANG Agustin, Cindy; Sitika, Achmad Junaedi; Nurhasan, Nurhasan; pengelola, pengelola
Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah Vol. 32 No. 01 (2025): April 2025
Publisher : LPPM STAI Ihyaul Ulum Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70281/tasyri.v32i01.858

Abstract

In the learning process, especially in the subject of Islamic religious education, activity is very much needed by students to achieve a learning goal. Apart from that religious education is also a very important subject that can guarantee happiness and well-being both physically, spiritually and socially. So to achieve this, a learning process is needed that involves students actively. When students are passive or only receive from the teacher, there is a tendency to quickly do what has been given. This study aims to determine the learning activeness of VIII E class students in learning Islamic Religious Education, to determine the supporting and inhibiting factors in student learning activeness, and to determine the results achieved in the learning activeness of VIII E class students in the subject of Islamic Religious Education at SMPN 1 Karawang Barat. The research method used in this study is a qualitative method. The population for this study were students of class VIII SMPN 1 West Karawang, totaling 440 students and the sample for this study was students of class VIII E, totaling 36 people.
Co-Authors Achmad Junaedi Sitika Mahayanti Fitriandari, Mahayanti Meryawan, I Wayan Nurhasan Nurhasan, Nurhasan pengelola, pengelola Tjokorda Gde Agung Wijaya Kesuma Suryawan