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All Journal Jurnal Ilmu Manajemen Jurnal Pendidikan Ekonomi Undiksha Maker: Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Applied Data Sciences Berajah Journal Jurnal Arastirma Perspektif Jurnal Ilmu Manajemen Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Benefit : Journal of Bussiness, Economics, and Finance
Meryawan, I Wayan
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Meningkatkan Keputusan Pembelian Yogurt Cheese Works: Dampak Dari Persepsi Harga Dan Kualitas Produk Meryawan, I Wayan; Kesuma Suryawan, Tjokorda Agung Wijaya; Fitriandari, Mahayanti; Pebriani, Ni Kadek
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 1 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i1.1086

Abstract

The decision to buy yogurt is based on information about the advantages of the product. The stages of the assessment decision are influenced by some aspects between assumptions or perceptions and product quality. Cheese Works Gianyar Bali as a research location found various problems related to yogurt purchasing decisions. The problem that occurs at Cheese Works Gianyar Bali is shown by the shrinking purchasing decisions for yogurt products. This research concludes that there is a positive and significant effect simultaneously and partially between the perception of price and product quality on the decision to purchase yogurt at Cheese Works Gianyar Bali. The sample of this research is 56 respondents using simple random sampling method. The data analysis used to answer the research objectives are classical assumption testing, multiple linear regression analysis, determination analysis, simultaneous significance testing (F-test), and partial significance testing (t-test). The results of this study found that the simultaneous perception of price and product quality had a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali. Furthermore, partial price perception has a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali and partially product quality has a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali.
Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Meryawan, I Wayan; Budi Utama, Gede Wira
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1137

Abstract

Customer loyalty is characterized by repetitive purchasing actions towards the same product and location to fulfill specific needs or desires. The success in achieving this goal is influenced by various factors, including product quality and service quality. In the effort to enhance customer loyalty, attention to issues related to product and service quality becomes essential. Therefore, this research focuses on examining the impact of product quality and service quality on customer loyalty at Sami Petshop in Abiansemal. The objectives of this study encompass two aspects: to determine the partial influence of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung, and to assess the simultaneous impact of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung. The sample size of 57 respondents was determined using purposive sampling technique. Data analysis involved classic assumption tests, multiple linear regression analysis, determination analysis, partial significance tests (t-test), and simultaneous significance tests (F-test). The research results indicate a positive and significant influence, both partially and simultaneously, of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung. The implications of this research extend to the field of marketing management, providing a deeper understanding of the key factors influencing customer loyalty. The insights gained can assist marketing practitioners in developing more effective strategies, optimizing customer experiences, and enhancing customer retention, ultimately contributing to the growth and sustainability of the business.
Mengukur Tingkat Kepuasan Nasabah Dampak Dari Kualitas Pelayanan dan Citra Perusahaan Meryawan, I Wayan; Fitriandari, Mahayanti; Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Indah Widiantari, I Dewa Ayu
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1140

Abstract

Placing customer satisfaction as the primary objective or central aim of the company both in the present and for the future holds immense importance due to its pivotal role in upholding the longevity of the offered products or services. Employing strategies that focus on the quality of service and bolstering the company's reputation are recognized as effective means to amplify customer contentment with the products or services they avail. The present study endeavors to assess the interplay and individual impacts of service quality and company image on customer satisfaction within KSP Sri Baruna Lestari located in Bangli Regency. The study population encompasses all active customers who utilized savings, deposits, and credit services at KSP Sri Baruna Lestari during the year 2021, amounting to a total of 2,385 individuals. The sample size was determined utilizing the Slovin Formula, resulting in a sample comprising 96 individuals selected through purposive random sampling. The analytical techniques employed in this research encompass classical assumption tests, multiple linear regression analysis, determination analysis, F-test, and t-test. The research outcomes divulge that both service quality and company image exert a concurrent and positive significant influence on customer satisfaction. Furthermore, it is found that service quality and company image exert partial yet positive and significant impacts on customer satisfaction at KSP Sri Baruna Lestari.
Keputusan Penggunaan Aplikasi E-Commerce Tokopedia: Dampak Dari Brand Image Kepercayaan Dan Lifestyle (Studi Pada Mahasiswa Perguruan Tinggi) Meryawan, I Wayan; Fitriandari, Mahayanti
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 1 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i01.1242

Abstract

Keputusan pengunaan aplikasi e-commerce dapat diukur dari adanya dampak secara bersama dan mandiri antara brand image, kepercayaan dan lifestyle. Pengukuran dampak tersebut menjadi capaian luran penelitian. Seberan populasi penelitian diambil dari jumlah mahasiswa yang telah menggunakan aplikasi e-commerce Tokopedia yang berjumlah 213 orang. Sampel penelitian berjumlah 68 orang melalui pendekatan slovin. Pemilihan sampel merujuk pada purposive sampling. Hipotesis penelitian diuji menggunakan pengujian hipotesis yang sesuai. Hasil pengujian mendapatkan hasil bahwa semua hipotesis terbukti. Brand image, kepercayaan dan lifestyle terbukti memiliki dampak yang kuat terjadinya keputusan penggunaan aplikasi e-commerce dikalangan mahasiswa. Implikasi hasil penelitian dapat memberikan rekomendasi terhadap terciptanya keputusan penggunaan aplikasi e-commerce melalui brand image, kepercayaan dan lifestyle.
Membangun Kepuasan Pelanggan Gym: Eksplorasi Pengaruh Kualitas Layanan dan Servicescape Meryawan, I Wayan; Idayanti, I Dewa Agung Ayu Eka; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Gusta, I Made
Jurnal Arastirma Vol. 4 No. 1 (2024): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v4i1.38253

Abstract

Tujuan. Sasaran yang di di capai dalam penelitian guna mengetahui pengaruh kualitas layanan dan servicescape terhadap kepuasan pelanggan pengguna Jasa GYM di Kota Denpasar. Metode. Pendekatan Kuantitatif digunakan dalam Metodologi penelitian. Populasi penelitian adalah seluruh pelanggan pengguna jasa sebanyak 141 orang dengan sampel diambil sebanyak 58 orang menggunakan pendekatan rumus slovin dengan teknik pengambilan sampel merujuk pada purposive sampling. Memastikan kevalidan data diuji dengan uji validitas dan reliabilitas sebelum di lakukan analisi data regresi berganda, determinasi, uji F dan Uji t sebagai pengujian hipotesis. Hasil. Terdapat pengaruh yang kuat kualitas pelayanan dan servicescape secara bersama terhadap kepuasan pelanggan. Kualitas layanan dan servicescape secara mandiri berpengaruh positif dan signifikan terhadap kepuasan pengguna jasa GYM. Implikasi. Meningkatkan kepuasan pengguna jasa GYM diperlukan adanya perhatian dan keseriusan dalam memberikan layanan yang berkualitas, kepuasan pelanggan terbukti dapat di bangun dengan adanya kualitas pelayanan yang baik dari industri. Keberadaan dan hadirnya lingkung layanan servicescape memberikan dampak signifikan terhadap harapan pelanggan, petunjuk lingkungan industri dapat membantu pelanggan dalam meningkatkan kepuasan terhadap industry khususnya GYM.
Assessing the Performance and Competitive Strategies of Bamboo Weaving MSMEs in Bali Using Quantitative Associative Causal Design Kartika, I Made; Sumada, I Made; Suwandana, I Made Adi; Adnyana, Yudistira; Sedana, I Dewa Gede Putra; Meryawan, I Wayan
Journal of Applied Data Sciences Vol 5, No 3: SEPTEMBER 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i3.320

Abstract

This study explores the factors influencing the competitiveness and performance of bamboo weaving Micro, Small, and Medium Enterprises (MSMEs) in Bali, using a quantitative associative causal design. Bamboo weaving, an integral part of Balinese culture, faces significant challenges post-COVID-19. This research aims to analyze key factors such as business capabilities, product quality, infrastructure, technology, resources, government policies, and external support, and their impact on the competitiveness and performance of these MSMEs. Data were collected from 100 bamboo weaving MSMEs in Buleleng and Bangli using structured surveys. The collected data were analyzed using Partial Least Squares (PLS) structural equation modeling to validate the proposed hypotheses. The study reveals that product quality (path coefficient = 0.275, t-statistic = 3.048, p-value = 0.003), infrastructure (path coefficient = 0.187, t-statistic = 2.176, p-value = 0.032), technology (path coefficient = 0.239, t-statistic = 3.231, p-value = 0.002), resources (path coefficient = 0.179, t-statistic = 2.048, p-value = 0.043), and external support (path coefficient = 0.185, t-statistic = 2.387, p-value = 0.019) significantly influence the competitiveness of bamboo weaving MSMEs. In contrast, business capabilities (path coefficient = 0.169, t-statistic = 1.856, p-value = 0.066) and government policies (path coefficient = - 0.031, t-statistic = 0.283, p-value = 0.778) were found to be insignificant in this context. The findings indicate that improvements in product quality, better infrastructure, adoption of modern technologies, effective resource management, and robust external support systems are critical in enhancing competitiveness. However, the expected positive impact of competitiveness on MSME performance (path coefficient = 0.182, tstatistic = 1.269, p-value = 0.207) was not statistically significant. This suggests that factors beyond competitiveness, such as market conditions and internal business processes, play a more substantial role in determining performance outcomes. This study provides practical recommendations for MSMEs to enhance competitiveness, emphasizing the need for improved product quality, infrastructure, technology adoption, resource management, and leveraging external support. Additionally, the research highlights the necessity for stronger, more effective government policies tailored to the unique challenges of bamboo weaving MSMEs. These insights are valuable for MSME owners, policymakers, and stakeholders aiming to support the bamboo weaving industry in Bali, ensuring its sustainability and growth in the post-pandemic era.
PENGARUH EXPERIENTIAL MARKETING, DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN : PADA PT MMI Setiawan, Gerry Hendra; Ardianto, Usman; Meryawan, I Wayan
Perspektif Vol 2 No 6 (2023)
Publisher : Yayasan Jaringan Kerja Pendidikan Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53947/perspekt.v2i6.141

Abstract

Abstrak Penelitian ini bertujuan menganalisis pengaruh Experiential Marketing, Kualitas Produk, dan Kepuasan terhadap Loyalitas Pelanggan Pada PT. MMI. Dalam penelitian ini data dikumpulkan melalui teknik kuesioner yang disebarkan kepada rekanan bisnis. Selanjutnya dianalisis dengan menggunakan analisis jalur (Path Analysis). Hasil penelitian menunjukan: (1) Experiential Marketing tidak berpengaruh terhadap loyalitas pelanggan pada PT MMI, (2) Kualitas Produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada PT MMI, (3) Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada PT MMI, (4) Experiential Marketing berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada PT MMI, (5) Kualitas Produk tidak berpengaruh terhadap kepuasan pelanggan pada PT MMI, dan (6) Experiential Marketing berpengaruh positif dan signifikan terhadap Kualitas Produk pada PT MMI.   Abstract This research aims to analyze the influence of Experiential Marketing, Product Quality, and Satisfaction on Customer Loyalty at PT. MMI. In this research, data was collected through questionnaire techniques which were distributed to business partners. Next, it was analyzed using path analysis. The research results show: (1) Experiential Marketing has no effect on customer loyalty at PT MMI, (2) Product Quality has a positive and significant effect on customer loyalty at PT MMI, (3) Customer Satisfaction has a positive and significant effect on customer loyalty at PT MMI, (4) Experiential Marketing has a positive and significant effect on customer satisfaction at PT MMI, (5) Product Quality has no effect on customer satisfaction at PT MMI, and (6) Experiential Marketing has a positive and significant effect on Product Quality at PT MMI.
PENGARUH PENGALAMAN BERWIRAUSAHA DAN MOTIVASI BERWIRAUSAHA TERHADAP MINAT BERWIRAUSAHA PEMUDA STT WISMA BAHARI DESA ADAT SEMANA ABIANSEMAL Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Wijaya, Bagus Arya; Meryawan, I Wayan; Ade Krisna, I Putu Pande
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 1 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i1.1066

Abstract

Entrepreneurial interest is one of the important elements that determine in running a business. In creating entrepreneurial interest, severaldetermining variables are entrepreneurial experience and entrepreneurial motivation. The existence of concerns and problems encountered related toentrepreneurial experience and entrepreneurial motivation in an effort to increase entrepreneurial interest, it is appropriate in this study to investigate further on entrepreneurship experience and entrepreneurial motivation on entrepreneurial interest of youths at STT. Wisma Bahari Desa Adat Semana. The purpose of the study was to determine the simultaneous or partial effect of entrepreneurial experience and entrepreneurial motivation onthe entrepreneurial interest of youths at STT. Wisma Bahari Desa Adat Semana. The number of samples was determined by purposive sampling method, amounted of 94 members of STT. Wisma Bahari Desa Adat Semana. Data were analyzed using classical assumption test, multiple linear regression analysis, multiple correlation analysis, determination analysis, simultaneous significance test (F-test) and partial significance test (t-test). The findingshows that there is a simultaneous positive and significant effect of entrepreneurial experience and entrepreneurial motivation on the entrepreneurialinterest of youths at STT. Wisma Bahari Desa Adat Semana. While partially entrepreneurship experience has a positive and significant effect on theentrepreneurial interest of youths at STT. Wisma Bahari Desa Adat Semana. Partially, entrepreneurial motivation has a positive and significant effect on the entrepreneurial interest of youths at STT. Wisma Bahari Desa Adat Semana
PERAN PENTING CITA RASA DAN KUALITAS PRODUK DALAM MEMBANGUN MINAT BELI KONSUMEN UMKM KACANG MERAH WIRA BAJING KLUNGKUNG Meryawan, I Wayan; Idayanti, I Dewa Agung Ayu Eka; Armi Susanti, Ida Ayu Ketut Lissa
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 1 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i1.1067

Abstract

The sustainability of MSME businesses can be measured from the level of purchasing power of the products produced. High consumer buying interest reflects the success of a product that can be accepted by consumers and indirectly has an impact on the resilience of MSMEs in the business sphere. High buying interest can occur if the taste and quality of the products produced can meet consumer expectations. MSMEs Kacang Merah Wira Bajing Klungkung has product taste and product quality that still needs to be improved in creating consumer buying interest in the products produced. This study, the main purpose of analyzing the influence of taste and product quality on consumer buying interest. Accidental sampling became a reference for the selection of research samples with a total of 96 consumers, data was collected through the distribution of questionnaires with validity tests. Test the hypothesis using multiple regression tests, determination, F test and t test. The first hypothesis can be proven by the results of racial aspirations and product quality has a significant influence on buying interest, as well as the second and third hypotheses can be proven by the results of taste and product quality have a positive and significant influence on buying interest. The results of this study provide reinforcement that the taste and quality of products can increase consumer buying interest, especially MSME products.
PENGARUH PENGALAMAN MEMBELI, KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG KONSUMEN PADA E-COMMERCE LAZADA (Studi Kasus Pada Konsumen Di Kecamatan Gianyar) Dwijayanthi, Anak Agung Istri Agung Ovy; Meryawan, I Wayan; Rusmayanthi, Kadek intan; Nurakmalia, Ade
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 2 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i02.1377

Abstract

The rapid development of e-commerce has influenced consumer behavior, including in Gianyar District. However, there is limited research examining the factors that drive repurchase intention in e-commerce platforms like Lazada. This study aims to analyze the simultaneous and partial effects of purchasing experience, ease of use, and trust on repurchase intention in Lazada e-commerce within Gianyar District. The research utilizes purposive random sampling, involving 96 respondents as samples. The data sources include primary and secondary data, with the nature of the data being quantitative and qualitative. Data collection techniques employed include observation, interviews, questionnaires, and documentation studies. Data analysis was conducted using multiple linear regression. The findings reveal that purchasing experience, ease of use, and trust significantly and positively affect repurchase intention, both simultaneously and partially. These results underline the importance of these factors in enhancing consumer loyalty in e-commerce platforms.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Ardianto, Usman Armi Susanti, Ida Ayu Ketut Lissa Budi Utama, Gede Wira Cokorda Istri Agung Vera Nindia Putri Dita Segarini, Ni Kadek Dwi Yoga, I Gusti Ngurah Gusta, I Made Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Made Kartika I Nyoman Rasmen Adi Indah Widiantari, I Dewa Ayu Kadek Intan Rusmayanthi Kesuma Suryawan, Tjokorda Agung Wijaya Luh Gede Elvina Adi Saputri Made Mulyadi Mahayanti Fitriandari, Mahayanti Nurakmalia, Ade Pebriani, Ni Kadek Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Sedana, I Dewa Gede Putra Setiawan, Gerry Hendra Sumada, I Made Suwandana, I Made Adi Tjokorda Gde Agung Wijaya Kesuma Suryawan Widnyana, I Nyoman Wijaya, Bagus Arya Wijaya, I Kadek Arya Yudistira Adnyana, Yudistira