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All Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat
Manuaba, Ida Bagus Made Putra
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Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Building a Solid Business Foundation by Implementing Appropriate Financial Reporting, Directed Marketing, and Attractive Branding for Sukawati Wood Carving Entrepreneurs PUTRA, Gede sanjaya adi; SARMAWA, I Wayan Gede; MANUABA, Ida Bagus Made Putra
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1565

Abstract

Gianyar Regency, Bali, is known as a center for high-value woodcarving crafts. However, MSMEs in this sector still face several challenges in business management, particularly in financial record-keeping, branding strategies, and digital marketing. This community service program aims to increase the business capacity of the Baliary Artcrafts woodworking group through a digital-based empowerment approach. The methods used include training in simple financial record-keeping using Excel and accounting applications, strengthening brand identity through logo and product packaging design, and digital marketing training utilizing social media and e-commerce. The program also involves university students as a form of implementing the Independent Learning Campus (MBKM) program and supporting the achievement of higher education's Key Performance Indicators (IKU). The expected outcomes of this activity are increased financial literacy, a more professional brand image, and broader market reach for the target MSMEs. Overall, this activity contributes to the digital transformation of MSMEs in the craft sector in Gianyar, making them more adaptive and competitive in the global market.
Co-Authors Gede Sanjaya Adi Putra Sarmawa, I Wayan Gede