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All Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat
Manuaba, Ida Bagus Made Putra
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Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Building a Solid Business Foundation by Implementing Appropriate Financial Reporting, Directed Marketing, and Attractive Branding for Sukawati Wood Carving Entrepreneurs PUTRA, Gede sanjaya adi; SARMAWA, I Wayan Gede; MANUABA, Ida Bagus Made Putra
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1565

Abstract

Gianyar Regency, Bali, is known as a center for high-value woodcarving crafts. However, MSMEs in this sector still face several challenges in business management, particularly in financial record-keeping, branding strategies, and digital marketing. This community service program aims to increase the business capacity of the Baliary Artcrafts woodworking group through a digital-based empowerment approach. The methods used include training in simple financial record-keeping using Excel and accounting applications, strengthening brand identity through logo and product packaging design, and digital marketing training utilizing social media and e-commerce. The program also involves university students as a form of implementing the Independent Learning Campus (MBKM) program and supporting the achievement of higher education's Key Performance Indicators (IKU). The expected outcomes of this activity are increased financial literacy, a more professional brand image, and broader market reach for the target MSMEs. Overall, this activity contributes to the digital transformation of MSMEs in the craft sector in Gianyar, making them more adaptive and competitive in the global market.
Financial Governance Assistance and Village Potential Optimization Towards an Independent and Prosperous Village in Senganan Village, Tabanan SANJAYA, I Gusti Ngurah; DEWI, A.A. Ayu Erna Trisna; MANUABA, Ida Bagus Made Putra; GUNA, I Gusti Ngurah Adi; DEWI, Gusti Ayu Putu Rosita
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)-
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1704

Abstract

Senganan Village, Tabanan Regency, faces fundamental problems in financial governance and village potential management, which hinder the achievement of community independence and prosperity. This Community Service Program (PKM) aims to increase the capacity of village officials in transparent and accountable financial management, as well as optimize local potential to encourage economic independence. The method used is participatory-educational mentoring, including quarterly monitoring and evaluation, outreach, training, and direct involvement in resolving BUMDes issues and budget planning. There has been an increase in village officials' understanding of financial management, the formation of a BUMDes Rescue Team, and the realization of financial governance socialization attended by all village elements. Program outputs have been published through online and print media. Ongoing mentoring is needed to ensure the sustainability of the program and the achievement of an independent and prosperous village
Co-Authors DEWI, A.A. Ayu Erna Trisna DEWI, Gusti Ayu Putu Rosita Gede Sanjaya Adi Putra GUNA, I Gusti Ngurah Adi I Gusti Ngurah Sanjaya, I Gusti Ngurah Sarmawa, I Wayan Gede