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All Journal Journal of Knowledge Management Moneta : Journal of Economics and Finance Commercium: Journal of Business and Management Novatio : Journal of Management Technology and Innovation
Prasetia, Arus Reka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live Prasetia, Arus Reka; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1176

Abstract

In response to the rise of interactive live‐stream commerce, this study investigates whether live‐stream e‐branding influences impulse buying behavior among Shopee Live users in Indonesia directly or primarily via parasocial interaction. Drawing on the Stimulus–Organism–Response (S–O–R) model, the study conceptualizes parasocial engagement with streamers as the key affective mechanism linking branding stimuli to impulsive responses in a Southeast Asian live‐commerce setting that has received limited scholarly attention. A cross‐sectional survey of 140 active Shopee Live viewers was conducted and analyzed using Structural Equation Modeling–Partial Least Squares (SEM‐PLS). The results reveal that live‐stream e‐branding alone does not significantly trigger impulse buying; rather, it cultivates parasocial bonds that strongly drive unplanned purchases, indicating a full mediation effect. These findings suggest that in live commerce, impulsive buying hinges more on the quality of viewer–streamer relationships than on direct branding exposure. The study enriches S–O–R theory by validating parasocial interaction as a core mediating process and advises marketers to prioritize authentic, empathy‐driven interactions during live streams to stimulate impulse purchases.
Enhancing Corporate Governance with Blockchain and Smart Contracts: A Systematic Review of Agency Conflict Mitigation Prasetia, Arus Reka; Perdananti, Primanola; Waspada, Ikaputera; Sari, Maya
Moneta : Journal of Economics and Finance Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v4i1.1249

Abstract

Agency conflicts remain a persistent challenge in corporate governance because information asymmetry and misaligned incentives can weaken monitoring and accountability. This systematic literature review synthesizes international empirical evidence on how blockchain and smart contracts relate to agency conflict mitigation and governance outcomes, and it clarifies boundary conditions and implications for Agency Theory. We followed PRISMA reporting guidance and searched Scopus for English journal articles published between 2018 and 2025. After title, abstract, and full-text screening, 13 empirical studies were included for quality appraisal and thematic narrative synthesis. Across contexts, blockchain adoption or innovation intensity is most consistently associated with improved information environments, including higher transparency and reporting quality and lower opportunism related proxies, and it is also associated with improved investment efficiency and selected compliance and risk outcomes. Evidence on smart contracts is substantially thinner. Smart contracts are explicitly analysed in one case study and they are discussed secondarily in one additional study, while none of the large sample quantitative studies operationalises smart contract use as a distinct construct. The synthesis indicates that governance benefits depend on data integrity supported by internal controls, external monitoring and assurance capacity, and regulatory and legal alignment that enables auditability and enforceability. Overall, blockchain-enabled corporate governance is best interpreted as governance by system design that complements conventional mechanisms and motivates future research on measurable smart contract use cases and stronger causal identification.
Redefining Optimal Value: An Ontological Analysis of Sustainability Integration in Capital Structure Theory: Indonesia Muchamad, Widy; Suryadi, Edi; Rasto; Prasetia, Arus Reka; Noraga, Gilang Bhirawa
Journal of Knowledge Management Vol 20 No 1 (2026): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v20i1.43153

Abstract

Integrasi keberlanjutan dalam teori struktur modal merepresentasikan transformasi paradigmatik fundamental namun belum mendapat kajian sistematis dari perspektif filsafat ilmu. Penelitian ini mengeksplorasi transformasi asumsi ontologis, epistemologis, dan aksiologis yang mendasari konsep nilai optimal dalam teori struktur modal. Menggunakan systematic literature review dengan pedoman PRISMA 2020, lima studi berkualitas tinggi periode 2020-2024 dianalisis dari 189 artikel database Scopus. Temuan mengungkapkan tiga transformasi fundamental. Secara ontologis, nilai optimal bertransformasi dari konstruk unidimensional finansial menjadi konstruk multidimensional dinamis yang mengintegrasikan dimensi finansial, lingkungan, dan sosial. Secara epistemologis, framework keberlanjutan mengubah basis pengetahuan melalui ekspansi informasi melampaui metrik finansial dan pergeseran paradigma menuju penciptaan nilai multi-stakeholder. Secara aksiologis, paradigma integrated value creation mendominasi dengan menolak trade-off dikotomis antara return finansial dan dampak keberlanjutan. Kontribusi teoretis terletak pada integrasi perspektif filsafat ilmu ke dalam manajemen keuangan untuk memahami transformasi paradigmatik. Secara praktis, temuan memberikan implikasi bagi perusahaan, investor, dan pembuat kebijakan dalam mengadopsi pendekatan nilai terintegrasi. Penelitian masa depan perlu mengeksplorasi mekanisme transformasi melalui studi kualitatif dan analisis emerging markets. 
A Systematic Literature Review on Integrating Ethics and Axiology into Organizational Digital Transformation Strategies Prasetia, Arus Reka; Muchamad, Widy; Noraga, Gilang Bhirawa; Suryadi, Edi; Rasto
Novatio : Journal of Management Technology and Innovation Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v4i1.1259

Abstract

Digital transformation is a key organizational strategy, yet data-intensive systems and artificial intelligence amplify ethical dilemmas and contested value choices. Prior reviews cover digital transformation, AI ethics, and corporate digital responsibility, but rarely explain how ethical principles and axiological values are operationalized across the strategic lifecycle. This systematic literature review maps integration mechanisms in strategy formulation and implementation, identifies the ethical orientations that underpin them, and synthesizes recurring barriers and responses. We screened Scopus journal articles in English published from 2019 to 2025 and appraised quality using the Mixed Methods Appraisal Tool; 70 medium or high quality studies were synthesized through narrative synthesis and reflexive thematic analysis. Ethics and axiology are most often embedded through governance arrangements and formal policies, supported by stakeholder engagement and transparency and accountability practices. Explicit references to classical normative theories are less frequent than applied framings grounded in stakeholder orientation, responsibility, and responsible AI. Common barriers include governance gaps, cultural resistance, cybersecurity risks, and privacy concerns, and responses emphasize strengthened governance, capability building, and auditable oversight. The review’s novelty is a lifecycle-oriented synthesis that links normative foundations to concrete, auditable strategic mechanisms. It translates fragmented debates into a transferable, mechanism-based map that can guide governance design and future empirical testing. Based on these patterns, we propose an axiological lens as a practical strategic compass for making value commitments explicit, actionable, and continuously evaluated.
Co-Authors Edi Suryadi, Edi Gilang Bhirawa Noraga Ikaputera Waspada, Ikaputera Maya Sari Perdananti, Primanola Puspo Dewi Dirgantari Rasto Ratih Hurriyati Widy Muchamad