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Pemanfaatan Platform Instagram dalam Strategi Pemasaran UMKM Di Desa Ambulu, Kecamatan Sumberasih, Kabupaten Probolinggo Novitasari, Ervinda Anggun; Sishadiyati; Primandhana, Wiwin Priana
Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Vol. 3 No. 1 (2024): Edisi Agustus
Publisher : Loddos Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/jpmp.v3i1.190

Abstract

Sektor Usaha Mikro Kecil Menengah (UMKM) di Desa Sumberasih, Kabupaten Probolinggo, Jawa Timur cukup potensial. Namun, masih terdapat beberapa kendala dalam menjalankan usahanya salah satunya terkait pemasaran. Adanya perkembangan teknologi, informasi dan komunikasi merupakan salah satu tantangan yang dihadapi UMKM terutama dalam hal pemasaran yang semakin lama berubah pola pemasarannya menjadi pemasaran secara digital. Pemasaran secara digital atau lebih dikenal dengan digital marketing merupakan kegiatan mempromosikan suatu produk dengan memanfaatkan media elektronik. Maka dari itu, penulis mengadakan kegiatan pendampingan terkait digital marketing kepada para pelaku UMKM sebagai bentuk pengabdian kepada masyarakat untuk menambah pengetahuan dan agar para pelaku UMKM dapat melek teknologi terutama dalam memanfaatkan platform digital. Kegiatan ini dilakukan secara door to door agar materi yang disampaian lebih mudah untuk dipahami. Metode yang digunakan adalah menggunakan metode survey, pemberian sosialisasi, serta melakukan pendampingan kepada para pelaku usaha. Kegiatan yang telah dilaksanakan mampu meningkatkan pengetahuan dan menjadikan para pelaku UMKM di Desa Ambulu dapat melek teknologi serta dapat memanfaatnya untuk memajukan UMKM. Melalui kegiatan ini para pelaku UMKM dapat memasarkan produknya melalui media sosial agar jangkauan pemasarannya lebih meluas dan dapat meningkatkan produktivitas.
Economic Growth, Investment, and Education Influences on Income Inequality in Yogyakarta Trisnaningrum, Ninda Ayu Wigi; Primandhana, Wiwin Priana
Gorontalo Development Review Volume 8 Nomor 2 Oktober 2025
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v8i2.4468

Abstract

This study examined the factors influencing income inequality in the Special Region of Yogyakarta, specifically looking at economic growth, investment, and the average years of schooling. The results indicate that while economic growth has no significant effect, investment plays a crucial role in reducing income inequality. Interestingly, the average years of schooling was found to be positively and significantly correlated with income inequality, suggesting that higher education levels may be widening the income inequality.
Strategies to Increase Financial Planning Literacy in Life Insurance at PT Pancaran Kemilau Sejahtera (PaninDai-ichiLife) Simamora, David Rivano; Sishadiyati, Sishadiyati; Primandhana, Wiwin Priana
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.833

Abstract

The influence of someone's interest in using Life Insurance as their strategy in financial planning. Through this writing, it shows that a person has pros and cons in using life insurance. The quality of products and services, the skill and appeal of insurance agents in describing the advantages of their products, and the degree of money a person has directly affects their capacity to afford insurance products are all factors that affect their use of life insurance. The results show that the level of service of the insurance product, as well as the attractiveness of the agent, are things that influence a potential customer to want to use a Life Insurance product. By doing this, it is believed that one can gain a better grasp of financial planning and be able to develop strategies for it.
Pengaruh Optimalisasi Program Kalimasada Dalam Mendukung Tertib Administrasi Kependudukan Pada Pembangunan Ekonomi Regional Di Siwalankerto Qoiriyah, Miftaqul; Primandhana, Wiwin Priana; Sishadiyati, Sishadiyati
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13897511

Abstract

Pembangunan berkelanjutan merupakan fokus utama suatu negara dalam meningkatkan kesejahteraan masyarakat, dan administrasi kependudukan menjadi fondasi penting dalam menyelenggarakan pemerintahan yang efektif. Program Kalimasada (Kawasan Lingkungan Sadar Administrasi Kependudukan) di Kota Surabaya, melalui aplikasi KNG (Klampid New Generation), merupakan inovasi Dispendukcapil untuk meningkatkan kesadaran dan kepatuhan masyarakat terhadap administrasi kependudukan. Metode penelitian ini menggunakan metode kualitatif melibatkan observasi, wawancara, dan dokumentasi selama 4 bulan di Dispendukcapil Kelurahan Siwalankerto. Hasil menunjukkan peningkatan signifikan dalam tertib administrasi kependudukan setelah optimalisasi Program Kalimasada, dengan persentase warga tertib adminduk yang meningkat. Meskipun dihadapi tantangan seperti kurangnya kesadaran masyarakat, perubahan regulasi, dan keterbatasan sumber daya, upaya peningkatan terus menjadi fokus utama. Dampak positif optimalisasi Program Kalimasada juga terlihat dalam indikator ekonomi regional, termasuk pertumbuhan sektor usaha, pengembangan infrastruktur, dan akses kesehatan. Program ini tidak hanya berhasil pada tingkat saat ini tetapi juga membuka potensi untuk pembangunan berkelanjutan yang terencana dengan baik di tingkat lokal.
Analysis of the Effect of Domestic Investment (PMDN), Number of Industrial Sectors, and Population on Gross Regional Domestic Product Syarifah, Hidayatus; Primandhana, Wiwin Priana
Journal of Regional Economics and Development Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v3i2.978

Abstract

This study examines the impact of Domestic Direct Investment (PMDN), the number of industrial sectors, and the population on the GRDP of Sidoarjo Regency in the 2010-2023 period. Using a quantitative approach and multiple linear regression. The results of the study indicate that simultaneously the variables PMDN, the number of industrial sectors, and the population have a significant positive effect on the GRDP of Sidoarjo Regency. Together, these three variables have a significant impact on GRDP, but individually only the number of industrial sectors and the population have a significant impact on GRDP. This study recommends strengthening investment efficiency through supporting policies, maximizing the role of industry, and demographic management to support sustainable economic growth in Sidoarjo Regency.
Analysis of the Influence of Human Development, Economic Growth, and Labor Indices on Poverty Levels in Sumenep Regency Rahman, Moh. Syaiful; Primandhana, Wiwin Priana
Journal of Regional Economics and Development Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v3i2.980

Abstract

This study aims to analyze the influence of the Human Development Index (HDI), Economic Growth, and Labor on the Poverty Level in Sumenep Regency. The data used is secondary data from the Central Statistics Agency (BPS) of Sumenep Regency and East Java Province for the 2012–2023 period. The analysis was carried out using the Multiple Linear Regression method with the help of the SPSS version 24 program. The results of the classical assumption test showed that the regression model met the criteria of normality, was free from multicollinearity, heteroscedasticity, and autocorrelation, so the model was declared feasible to use. The results of the study show that HDI has a negative and significant effect on the poverty rate, Economic Growth does not have a significant effect, and the Labor Force has a positive and significant effect on the poverty rate. The determination coefficient value (R²) of 95.1% shows that the model has a very high explanatory power, so that the results of this study can be trusted and accurately describe the empirical conditions in Sumenep Regency, while the remaining 4.9% is influenced by other factors outside the research model. These results confirm that improving human quality has the most dominant role in reducing poverty compared to other economic variables.
Upaya meningkatkan pendapatan asli daerah melalui pajak bumi dan bangunan di Kecamatan Sukomanunggal Kota Surabaya Puspitasari, Nurul; Primandhana, Wiwin Priana; Sishadiyati, Sishadiyati
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.29516

Abstract

AbstrakPeningkatan pendapatan asli daerah dapat dilihat dari kepatuhan wajib pajak dalam membayar pajak tepat waktu. Badan Pendapatan Daerah Kota Surabaya mengonfirmasi bahwa banyak wajib pajak yang tidak patuh terhadap kewajibannya dalam membayar pajak hingga menunggak selama bertahun-tahun. Tujuan dilakukan pengabdian ini untuk menciptakan upaya yang dapat meningkatkan Pendapatan Asli Daerah Kota Surabaya yang diakibatkan dari ketidakpatuhan wajib pajak terhadap pembayaran PBB (Pajak Bumi dan Bangunan). Metode yang digunakan dalam pengabdian ini meliputi kegiatan verifikasi lapangan berupa kunjungan secara langsung ke lokasi objek pajak dan wajib pajak yang berada di Kecamatan Sukomanunggal Kota Surabaya. Hasil dari pengabdian ini menunjukkan bahwa terdapat penambahan masa wajib pajak pada saat dilakukan layanan pembayaran PBB (Pajak Bumi dan Bangunan) dengan realisasi prosentase pembayaran PBB selama satu tahun mencapai 89,13 persen dan menemukan beberapa kasus yang menjadi penyebab wajib pajak tidak membayar seperti objek pajak sudah menjadi fasilitas umum, objek pajak tidak ditemukan, hingga terjadi double NOP (Nomor Objek Pajak) dalam satu lokasi objek pajak. Kata kunci: pendapatan asli daerah; pajak bumi dan bangunan; wajib pajak. AbstractThe increase in local revenue can be seen from taxpayer compliance in paying taxes on time. The Surabaya City Regional Revenue Agency confirmed that many taxpayers do not comply with their obligations in paying taxes and are in arrears for years. The purpose of this service is to create efforts that can increase the Regional Original Income of the City of Surabaya resulting from taxpayers’ non-compliance with PBB (Land and Building Tax) payments. The method used in this service includes field verification activities in the form of direct visits to the locations of tax objects and taxpayers in Sukomanunggal District, surabaya City. The results of this service show that there is an increase in the taxpayer period when the PBB payment service (Land and Building Tax) is carried out with the realization of the PBB payment percentage for one year reaching 89.13 percent and several cases were found that were the cause of taxpayers not paying as tax objects. Has become a public facility, the tax object cannot be found, so there is a double NOP (Tax Object Number) in one tax object location. Keywords: locally-generated revenue; land and building tax; taxpayer.