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All Journal AdBispreneur Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Indonesian Journal Of Business And Economics Jurnal Perspektif SOLUSI Journal of Artificial Intelligence and Digital Business GEMBIRA (Pengabdian Kepada Masyarakat) SOCIRCLE : Journal Of Social Community Services Management Studies and Business Journal Masyarakat: Jurnal Pengabdian Khazanah Sosial Khazanah Multidisiplin
Faishal Rahimi
Universitas Kuningan
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Integrasi Etika Bisnis Islam dan Digital Marketing terhadap Loyalitas Pelanggan dengan Kepercayaan dan Kepuasan sebagai Variabel Intervening Akbar, Ilham; Rahimi, Faishal; Akbar, Zulfikri Akramul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3354

Abstract

Digital transformation in the halal business requires harmonizing modern marketing technologies with Islamic ethical principles. This study examines the influence of Islamic Business Ethics and Digital Marketing on Customer Loyalty, mediated by Trust and Customer Satisfaction. Using a quantitative explanatory approach, data were collected from 200 Indonesian users of digital-based halal products and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The findings reveal that all hypotheses (H₁–H₈) are significantly supported (p < 0.05). Islamic Business Ethics positively affects Trust (β=0.372) and Satisfaction (β=0.298), while Digital Marketing significantly impacts Trust (β=0.421) and Satisfaction (β=0.355). Trust enhances both Satisfaction (β=0.294) and Loyalty (β=0.318), whereas Satisfaction strongly drives Loyalty (β=0.367). Mediation analysis confirms that Trust and Satisfaction jointly mediate the relationships between Islamic Business Ethics, Digital Marketing, and Loyalty. The R² value of 0.734 indicates that 73.4% of Loyalty variance is explained by these constructs, with a GoF value of 0.706, signifying an excellent model fit. The study concludes that incorporating shidq (honesty), amanah (trustworthiness), and ‘adl (justice) into digital marketing strengthens customer trust and loyalty in the digital era. Islamic ethics thus serve not only as moral guidance but also as strategic differentiators that foster spiritual and emotional connections between customers and halal brands. This research contributes empirically to Islamic marketing literature and offers practical insights for firms developing digital strategies rooted in Islamic values and sustainable customer relationships
Entrepreneurial Orientation and Product Innovation Performance of MSMEs in West Java: Foresight Capabilities as a Mediating Variable Vigory Gloriman Manalu; Faishal Rahimi; Ilham Akbar
Khazanah Sosial Vol. 5 No. 3 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i3.29485

Abstract

MSMEs have become the foundation for growth in various countries, including Indonesia. Especially in West Java, MSMEs play an essential role in absorbing labour. However, MSMEs in West Java face an uncertain business environment and difficulties in creating products that suit market needs. This research will use the Resource Based View (RBV) and Dynamic Capability View (DCV) theories. This research examines the influence of entrepreneurial orientation on the innovation performance of MSMEs by using foresight capabilities as a mediating variable. 245 MSMEs were collected as respondents to fill out the survey questionnaire. The MSMEs used in this research are from West Java, with the main characteristics of operating for more than one year and developing new products for at least two years. Structural equation modeling (SEM) was used to test the research framework. It was found that entrepreneurial orientation can influence the innovation performance of MSMEs positively and significantly. The influence of foresight capabilities on MSME product innovation performance has a positive effect. The mediating effect of foresight capabilities on the relationship between entrepreneurial orientation and product innovation performance was partially mediated. MSMEs that behave more entrepreneurially benefit from being more proactive, innovative, and risk-taking in an uncertain market environment. Product innovation can be achieved through a good understanding of entrepreneurial orientation mediated by an understanding of Foresight to process information for future decisions. Finally, managerial and theoretical implications and future research are presented.
PENGARUH ORIENTASI KEWIRAUSAHAAN PADA KINERJA UMKM DI JAWA BARAT: LEARNING ORIENTATION SEBAGAI VARIABEL MEDIASI Faishal Rahimi; Vigory Gloriman Manalu
Khazanah Multidisiplin Vol. 4 No. 2 (2023): Khazanah Multidisiplin
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kl.v4i2.29941

Abstract

Penelitian ini bertujuan untuk menguji hubungan orientasi kewirausahaan pada kinerja UMKM di Jawa Barat dengan menggunakan variabel learning orientation sebagai mediasi. Pendekatan metode quantitative digunakan dengan teknik purposive sampling dan pengujian model hipotesis menggunakan structural equation modelling (SEM). Sampel yang digunakan total ada 188 responden. Ditemukan bahwa orientasi kewirausahaan secara langsung dapat memengaruhi kinerja UMKM di Jawa Barat. Selanjutnya, orientasi kewirausahaan dapat memengaruhi learning orientation UMKM dan learning orientation dapat memengaruhi kinerja UMKM yang ada di Jawa Barat. Learning orientation ditemukan dapat memediasi hubungan orientasi kewirausahaan pada kinerja UMKM. Terakhir, disajikan implikasi secara manejerial dan teoritikal berserta penelitian dimasa yang akan datang.
Co-Authors Akbar, Zulfikri Akramul Arief Nurhandika Arief Surya Lesmana Chintia Fitriani Dadang Suhendar Fauziyah Adzimatinur Ganefi, Hadi Satria Hadi Satria Ganefi Ilham Akbar Ilham Akbar Iman Teguh Jahidah, Nurul Siti Nurhandika, Arief Sri Rahayu Vigory Gloriman Manalu