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All Journal AdBispreneur Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Indonesian Journal Of Business And Economics Jurnal Perspektif SOLUSI Journal of Artificial Intelligence and Digital Business GEMBIRA (Pengabdian Kepada Masyarakat) SOCIRCLE : Journal Of Social Community Services Management Studies and Business Journal Masyarakat: Jurnal Pengabdian Indonesian Journal of Strategic Management (IJSM) INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Khazanah Sosial Khazanah Multidisiplin
Faishal Rahimi
Universitas Kuningan
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Entrepreneurial Orientation and Product Innovation Performance of MSMEs in West Java: Foresight Capabilities as a Mediating Variable Vigory Gloriman Manalu; Faishal Rahimi; Ilham Akbar
Khazanah Sosial Vol. 5 No. 3 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i3.29485

Abstract

MSMEs have become the foundation for growth in various countries, including Indonesia. Especially in West Java, MSMEs play an essential role in absorbing labour. However, MSMEs in West Java face an uncertain business environment and difficulties in creating products that suit market needs. This research will use the Resource Based View (RBV) and Dynamic Capability View (DCV) theories. This research examines the influence of entrepreneurial orientation on the innovation performance of MSMEs by using foresight capabilities as a mediating variable. 245 MSMEs were collected as respondents to fill out the survey questionnaire. The MSMEs used in this research are from West Java, with the main characteristics of operating for more than one year and developing new products for at least two years. Structural equation modeling (SEM) was used to test the research framework. It was found that entrepreneurial orientation can influence the innovation performance of MSMEs positively and significantly. The influence of foresight capabilities on MSME product innovation performance has a positive effect. The mediating effect of foresight capabilities on the relationship between entrepreneurial orientation and product innovation performance was partially mediated. MSMEs that behave more entrepreneurially benefit from being more proactive, innovative, and risk-taking in an uncertain market environment. Product innovation can be achieved through a good understanding of entrepreneurial orientation mediated by an understanding of Foresight to process information for future decisions. Finally, managerial and theoretical implications and future research are presented.
PENGARUH ORIENTASI KEWIRAUSAHAAN PADA KINERJA UMKM DI JAWA BARAT: LEARNING ORIENTATION SEBAGAI VARIABEL MEDIASI Faishal Rahimi; Vigory Gloriman Manalu
Khazanah Multidisiplin Vol. 4 No. 2 (2023): Khazanah Multidisiplin
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kl.v4i2.29941

Abstract

Penelitian ini bertujuan untuk menguji hubungan orientasi kewirausahaan pada kinerja UMKM di Jawa Barat dengan menggunakan variabel learning orientation sebagai mediasi. Pendekatan metode quantitative digunakan dengan teknik purposive sampling dan pengujian model hipotesis menggunakan structural equation modelling (SEM). Sampel yang digunakan total ada 188 responden. Ditemukan bahwa orientasi kewirausahaan secara langsung dapat memengaruhi kinerja UMKM di Jawa Barat. Selanjutnya, orientasi kewirausahaan dapat memengaruhi learning orientation UMKM dan learning orientation dapat memengaruhi kinerja UMKM yang ada di Jawa Barat. Learning orientation ditemukan dapat memediasi hubungan orientasi kewirausahaan pada kinerja UMKM. Terakhir, disajikan implikasi secara manejerial dan teoritikal berserta penelitian dimasa yang akan datang.
PENDAMPINGAN KEWIRAUSAHAAN: MENGEMBANGKAN JIWA TECHNOPRENEURSHIP BAGI PELAJAR Hadi Satria Ganefi; Arief Surya Lesmana; Faishal Rahimi
Masyarakat: Jurnal Pengabdian Vol. 2 No. 4 (2026)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v2i4.549

Abstract

Kesempatan pekerjaan yang semakin terbatas serta lulusan pendidikan formal yang semakin meningkat menimbulkan gap demand-supply di pasar tenaga kerja. Kewirausahaan dapat dikatakan sebagai langkah strategis untuk mengurangi pengangguran dan menciptakan kemandirian ekonomi. Sebagai bentuk kepedulian lingkungan dan sosial Universitas Kuningan melalui program Pengabdian Kepada Masyarakat memberikan edukasi mengenai pentingnya membangun semangat kewirausahaan. Tujuan utama PKM ini adalah memberikan edukasi dan menggalakan pendidikan kewirausahaan berbasis teknologi digital dan terciptanya technopreneur baru. Kegiatan ini dilakukan di Pondok Pesantren Tarbiyatul Banin, Kelurahan Dukupuntang, Kabupaten Cirebon. Pelaksanaan terbagi kedalam tiga tahap mulai dari persiapan program, pelaksanaan dan evaluasi program. Pelaksanaan dilakukan dengan penyampaian materi yang disusun berdasarkan analisis kebutuhan dilanjutkan dengan sesi diskusi dan tanya jawab. Kegiatan PKM berjalan dengan baik dan menunjukkan hasil yang positif bagi peserta didik yaitu meningkatnya pengetahuan dan minat sebagai technopreneur. Manfaat lain bagi mitra adalah terciptanya program pengembangan kewirausahaan digital melalui kegiatan ekstrakulikuler secara berkelanjutan dan program inkubator bisnis.
The Influence of Social Media Influencers, Content Marketing Strategy and Trust on Interest in Using Sharia Fintech Ilham Akbar; Faishal Rahimi; Zulfikri Akramul Akbar
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/bxa9p589

Abstract

This study aims to analyze the influence of social media influencers, content marketing strategies, and trust on the intention to use Islamic Fintech in Central Java, with a case study on Amanah Pay Syariah users. The growing penetration of Sharia-based Fintech platforms in Indonesia highlights the need to understand the digital marketing factors influencing consumers’ intentions to adopt ethical financial technology. This research applies a quantitative approach using a survey design of 150 active Islamic Fintech users. Data were collected through online questionnaires with a 5-point Likert scale and analyzed using multiple linear regression with SPSS version 26. The results show that social media influencers have a positive and significant effect on the intention to use Islamic Fintech. Content marketing strategy also has a positive and significant influence on user intention. Furthermore, user trust plays the most dominant role in encouraging people’s decisions to use AmanahPay Syariah services. These findings emphasize the importance of ethical and consistent digital communication strategies to build trust and strengthen the adoption of Sharia-based financial technology services.
DIGITAL TRANSFORMATION, BUSINESS MODELS, MARKETING STRATEGIES, AND SUSTAINABLE PERFORMANCE IN MSMES Januar Habibi Mahsyar; Faishal Rahimi; Ilham Akbar; Neng Evi Kartika
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 9 No. 1 (2026): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/0wrns326

Abstract

This systematic literature review examines how digital transformation reshapes small and medium enterprises (SMEs) through three lenses: business model reconfiguration, digital marketing strategy, and sustainable performance. Following PRISMA 2020, searches were conducted on 5 January 2025 across Scopus, Web of Science, Garuda, and SINTA using Boolean strings limited to titles, abstracts, and keywords. Of 312 records, 240 remained after deduplication, 75 underwent full-text assessment, and 28 articles published between 2018 and 2025 met the inclusion criteria (18 Scopus-indexed international and 10 SINTA-accredited Indonesian). Two reviewers screened independently (Cohen's kappa = 0.78 and 0.81), resolving disagreements through discussion; methodological quality was appraised using the Mixed Methods Appraisal Tool. The protocol was not registered, a limitation. Findings indicate that digital transformation drives a shift toward platform-based, data-enabled business models, mediated by dynamic capabilities and business model innovation. Digital marketing strategies, social media engagement, content-based storytelling, marketplace integration, and customer relationship management, act as a strategic capability converting digital adoption into measurable market performance. The link between digital transformation and sustainable performance across economic, social, and environmental dimensions is positive but conditionally moderated, particularly in resource-constrained contexts such as Indonesian MSMEs. The study proposes an integrative conceptual framework and practical recommendations for managers and policymakers.
Co-Authors Akbar, Zulfikri Akramul Arief Nurhandika Arief Surya Lesmana Chintia Fitriani Dadang Suhendar Fauziyah Adzimatinur Hadi Satria Ganefi Hadi Satria Ganefi Ilham Akbar Ilham Akbar Ilham Akbar Iman Teguh Januar Habibi Mahsyar Neng Evi Kartika Nurhandika, Arief Nurul Siti Jahidah Sri Rahayu Vigory Gloriman Manalu Zulfikri Akramul Akbar