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All Journal Jurnal Investasi Islam Jurnal Bisnis Mahasiswa
Kholilurrohman, M.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PERILAKU GAYA HIDUP GENERASI MUDA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN febi, febi; Susilo, Joko Hadi; Wuryaningsih; Kholilurrohman, M.
Jurnal Investasi Islam Vol 4 No 1 (2019): Jurnal Investasi Islam
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jurnal investasi islam.v4i1.1254

Abstract

This study aims to examine the infl uence of the lifestyle of the younger generation and the quality of service provided by the coffee shop on the decision of the young generation to visit (buy) products at a coffee shop. The research method used was a survey method. The sampling technique used was porposive sampling, while the number of samples used in this study was 85. The results of this study indicate that the lifestyle of the younger generation and the quality of coffee shop services have a signifi cant effect on purchasing decisions for young generation products in coffee shops. In addition, this study also has empirical and practical implications, that the lifestyle of consumers (young generation) and service quality are important factors to be considered by both coffee shop entrepreneurs and researchers.
Faktor-faktor yang mempengaruhi niat beli ulang Mie Gacoan Tuban Nababan, Lambok; Kholilurrohman, M.; Al Kafit, Moh. Ali; Ariyanto, Erlangga Joko
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.808

Abstract

Industri makanan cepat saji semakin kompetitif, sehingga pemahaman faktor yang mendorong niat beli ulang menjadi penting untuk keberlanjutan bisnis. Penelitian ini menganalisis pengaruh rasa, kewajaran harga, pengalaman konsumen, dan kesehatan terhadap niat beli ulang pada Mie Gacoan Tuban. Data diperoleh melalui survei dengan teknik accidental sampling pada 112 responden. Data dianalisis menggunakan Structural Equation Modeling melalui SmartPLS 4. Hasil menunjukkan rasa berpengaruh signifikan terhadap niat beli ulang, sedangkan kewajaran harga, pengalaman konsumen, dan kesehatan tidak berpengaruh langsung. Selain itu, kesehatan tidak signifikan sebagai variabel moderator. Dengan demikian, penelitian ini menegaskan bahwa rasa merupakan faktor kunci pembelian ulang, sementara faktor lainnya memiliki peran terbatas. Implikasinya, perusahaan perlu memfokuskan strategi pada peningkatan dan konsistensi kualitas rasa sebagai keunggulan bersaing utama.
PERILAKU GAYA HIDUP GENERASI MUDA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN febi, febi; Susilo, Joko Hadi; Wuryaningsih; Kholilurrohman, M.
Jurnal Investasi Islam Vol 4 No 1 (2019): Jurnal Investasi Islam
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jurnal investasi islam.v4i1.1254

Abstract

This study aims to examine the infl uence of the lifestyle of the younger generation and the quality of service provided by the coffee shop on the decision of the young generation to visit (buy) products at a coffee shop. The research method used was a survey method. The sampling technique used was porposive sampling, while the number of samples used in this study was 85. The results of this study indicate that the lifestyle of the younger generation and the quality of coffee shop services have a signifi cant effect on purchasing decisions for young generation products in coffee shops. In addition, this study also has empirical and practical implications, that the lifestyle of consumers (young generation) and service quality are important factors to be considered by both coffee shop entrepreneurs and researchers.
Co-Authors Al Kafit, Moh. Ali Ariyanto, Erlangga Joko febi, febi Lambok Nababan Susilo, Joko Hadi Wuryaningsih