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Journal : Jurnal Agribis

Efektivitas Komunikasi Kelompok Tani Dalam Peningkatan Produksi Kopi Arabika (Studi Kasus: Desa Parombean Kabupaten Enrekang) Hariadi Hariadi; Andi Nuddin; A. Erna Sriwahyuningsih
Jurnal Agribis Vol 10 No 2 (2022): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v10i2.1440

Abstract

Penelitian ini bertujuan untuk mengetahui faktor yang berhubungan dengan keefektifan komunikasi kelompok tani dalam meningkatkan produksi kopi arabika dan menganalisis tingkat kefektifan komunikasi antar kelompok tani dalam peningkatan produksi kopi arabika di Desa Parombean. Alat analisis yang digunakan pada penelitian ini yaitu skala likert dengan menentukan interval kategori sebelumnya. Jumlah populasi yang ada berdasarkan dari 3 kelompok tani yang ada di Desa Parombean sebanyak 136 petani, sehinggapengambilan sampel dengan teknik slovin didapat 58 petani responden. Analisis yang digunakan pada penelitian ini yaitu menggunakan skala likert interval dimana sebelumnya telah diberi skoring yang menggunakan jarak interval pada masing-masing indikator yakni, sangat rendah, rendah, tinggi dan sangat tinggi. Hasil penelitian ini yaitu, faktor-faktor yang berhubungan dengan efektifitas komuikasi kelompok tani dalam peningkatan produksi arabika yaitu kredibilitas sumber, pesan, penerima pesan dan partisipan.Komunikasi antara kelompok tani dalam peningkatan produksi kopi arabika berada Kategori “Tinggi” yang terletak pada aspek atau indikator “Pesan” ini berarti bahwa pada penelitian ini tingkat efektivitas komunikasi pada kelompok tani Desa Parombean terletak pada indikator pesan.
Pengaruh Motivasi Konsumen dalam Pembelian Produk Donat Lylo di Kabupaten Pinrang Israh Israh; Nurhapsa Nurhapsa; A. Erna Sriwahyuningsih
Jurnal Agribis Vol 11 No 1 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i1.1675

Abstract

The buying decision process by consumers is influenced by the motivation or drive within them to fulfill their needs and desires, namely by recognizing needs, seeking information on a product, evaluating alternatives, then deciding to buy until the behavior that occurs post-purchase, so that consumers can achieve satisfaction from their needs and desires. the wish fulfilled. The purpose of this study was to determine the effect of consumer motivation in purchasing Lylo Donut products in Pinrang Regency in terms of product quality, service quality and promotion. This study uses a data collection method using a questionnaire with a sample of 90 respondents using purposive sampling method. The analysis technique uses multiple linear regression analysis which is processed with SPSS version 21. From the results of the study it is known that product quality, service quality and promotion have a positive influence on consumer motivation. The result of the calculation of the coefficient of determination is 0.423. This shows that product quality, service quality and promotion are able to explain consumer motivation by 42.3%. while the remaining 57.7% is explained by other variables that are not observed. Based on the results of data analysis, it can be concluded that there is a positive influence of product quality, service quality and promotion on consumer motivation in purchasing Lylo Donuts, Pinrang Regency.
Analisis Dampak Harga Gabah Terhadap Kesejahteraan Petani Padi Sawah di Desa Buttu Sawe Kecamatan Duampanua Kabupaten Pinrang Rahman Rahman; Andi Nuddin; Andi Erna Sriwahyuningsih
Jurnal Agribis Vol 11 No 1 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i1.1678

Abstract

Buttu Sawe Village is one of the villages in Duampanua District, Pinrang Regency, where most of the area is agricultural land. The people in this village carry out agricultural business because from a geographical point of view the area still has a lot of agricultural land. The average ownership of agricultural land by rice farmers in Buttu Sawe Village is less than "partial" or agricultural land with an area of ​​approximately 2,000 m². Lowland rice farming in Buttu Sawe Village is the main sector that is the backbone of people's lives. If the rice crop is disturbed, it is certain that the food security of the community will be disturbed and the level of welfare of farmers will also be disturbed. Welfare of rice farmers can be seen from the ability of farmers to meet the basic needs of their lives and families, such as clothing, food, shelter, health and education. The welfare indicators include population, health and nutrition, education, employment, household consumption and housing. The aims of this study were: 1) To describe the level of welfare of lowland rice farmers in Buttu Sawe Village, Duampanua District, Pinrang Regency and 2) To describe the effect of grain prices on the welfare of lowland rice farmers in Buttu Sawe Village, Duampanua District, Pinrang Regency. This research uses descriptive quantitative research methods. The research sample is 29 respondents who are rice farmers in Buttu Sawe Village. The instrument used in this study was a research questionnaire consisting of several questions regarding the variables studied. The data analysis technique used is descriptive statistical analysis and simple regression analysis with the help of the SPSS 16 program. From the results obtained: 1) The welfare level of lowland rice farmers in Buttu Sawe Village, Duampanua District, Pinrang Regency is 100% or all respondents are included as rice farmers. rice fields in the category of prosperous households, and 2) The price of grain has a significant effect on the welfare of rice farmers in Buttu Sawe Village, Duampanua District, Pinrang Regency.