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PERAN CITRA DESTINASI, AKSESIBILITAS, DAN KEPUASAN WISATAWAN DALAM MENINGKATKAN NIAT KUNJUNGAN ULANG WISATAWAN KE YOGYAKARTA Apriani, Ari; Wahdiniawati, Siti Annisa; Saputri, Ika Puji; Randyantini, Vely
Jurnal Manajemen dan Bisnis Vol 5, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v5i1.5296

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra destinasi, aksesibilitas, dan kepuasan wisatawan terhadap niat kunjungan ulang wisatawan ke Yogyakarta. Permasalahan utama yang diangkat adalah rendahnya tingkat kunjungan ulang meskipun Yogyakarta memiliki potensi wisata yang unggul. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang dibagikan kepada wisatawan yang telah mengunjungi Yogyakarta. Data dianalisis menggunakan model persamaan struktural berbasis varians (PLS-SEM). Hasil penelitian menunjukkan bahwa citra destinasi dan aksesibilitas memiliki pengaruh positif dan signifikan terhadap kepuasan wisatawan, serta terhadap niat kunjungan ulang. Selain itu, kepuasan wisatawan juga ditemukan memediasi pengaruh citra destinasi terhadap niat kunjungan ulang, namun tidak memediasi pengaruh aksesibilitas. Indikator utama yang memengaruhi citra destinasi adalah keunikan budaya dan keramahan masyarakat, sedangkan aksesibilitas dipengaruhi oleh ketersediaan transportasi dan infrastruktur yang memadai. Penelitian ini sejalan dengan studi terdahulu yang menunjukkan pentingnya pengelolaan citra destinasi dan aksesibilitas dalam meningkatkan loyalitas wisatawan. Implikasi dari penelitian ini adalah pentingnya pendekatan strategis yang holistik dalam pengelolaan destinasi wisata. Pengelola destinasi disarankan untuk meningkatkan citra dan aksesibilitas destinasi, sekaligus menciptakan pengalaman wisata yang memuaskan untuk mendukung keberlanjutan pariwisata. Dengan demikian, Yogyakarta dapat mempertahankan posisinya sebagai destinasi wisata unggulan yang mampu menarik wisatawan untuk kembali. Penelitian ini juga membuka peluang untuk eksplorasi variabel tambahan seperti teknologi dan keberlanjutan dalam konteks pengembangan pariwisata.
Pengaruh Profitabilitas, Leverage dan Ukuran Perusahaan Terhadap Manajemen Laba: Studi Empiris Pada Perusahaan Farmasi yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2019-2023 Gulo, Kaidir Desman; Fathihani; Randyantini, Vely
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 1 (2024): Desember: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v1i6.123

Abstract

This article is here to find out the motivation of managers in managing profits, including profitability, leverage and company size. This research is still a hot topic of conversation among researchers, so many studies have been conducted since 2019. This research aims to discuss the influence of profitability, leverage and company size on earnings management in pharmaceutical companies listed on the Indonesian Stock Exchange (IDX) in 2019-2023. This research uses descriptive statistical analysis using secondary data with descriptive statistical tests. Followed by the classical assumption test using the multiple regression model hypothesis testing method. Several conclusions can be drawn that there is profitability which has a positive effect on earnings management, the leverage variable has a negative effect on earnings management, the company size variable has a negative effect on earnings management. It is recommended that further research increase the number of years tested, so that the research results can be more accurate
Penyuluhan Literasi Keuangan Digital Ekonomi Hijau Terhadap Pemberdayaan UMKM Randyantini, Vely; Fathihani, Fathihani; Saputri, Ika Puji
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i2.236

Abstract

The development and progress of digital technology in the financial services sector can be utilized for business development, especially for MSMEs. However, the lack of digital financial literacy means that MSME players, especially digital-based ones, cannot use digital financial services properly, so many are exposed to illegal online loans. This Community Service activity aims to increase understanding of digital financial literacy as a form of green economic support for MSMEs. Through this activity, it is hoped that it can improve the knowledge of MSME players. Collaboration partners for this activity are 20-30 MSME Business Actors (Aged 20-30 Years), especially those who are already working and have an income who live in the Tanjung Duren area, West Jakarta. The method of implementing community service is carried out by conducting outreach which consists of three stages, namely preparation, implementation and evaluation. The results of the PkM activities show that participants can understand digital financial literacy well, that is, they are able to manage and utilize finances optimally and can use digital financial services according to their business needs
QRIS Adoption Intention for MSMEs in Indonesia: Integration of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) to Accelerate Digital Transformation Wahdiniawati, Siti Annisa; Randyantini, Vely; Apriani, Ari; Saputri, Ika Puji
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5674

Abstract

The urgency of this research is to be carried out considering the low adoption of QRIS among MSMEs in Indonesia (only 46.4% of 65 million MSMEs), even though QRIS offers cost efficiency, market expansion, and transaction transparency. This low penetration has the potential to hamper the financial inclusion and competitiveness targets of MSMEs in the 2024 Digital Indonesia roadmap. The purpose of the study was to analyze the dominant factors of QRIS adoption intention through the integration of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), combining psychological variables (attitude), technological perception (perceived ease of use, perceived usefulness), social factors (subjective norm), and perceived behavioral control. The method used is mixed methods by distributing questionnaires to MSMEs that have not yet adopted QRIS in Greater Jakarta (PLS analysis) and in-depth interviews with 7 MSME actors to uncover structural (infrastructure, digital literacy) and cultural barriers (non-cash transaction resistance). The sample of this study is 140 business actors who have not used QRIS. The results of the interview concluded that perceived cost is an obstacle for MSME actors not to use QRIS, then it is lowered to a research variable and included in the research model. The findings of this study are that perceived ease of use and perceived usefulness have a positive and significant effect on attitude, perceived cost, attitude, perceived behavioral control have a positive and significant effect on intention to use, while subjective norms have no effect on intention to use. Furthermore, attitude can mediate the influence of perceived ease of use and perceived usefulness on intention to use.