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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Pengabdian Kepada Masyarakat Darma Saskara
Nurcahyo, Bagus
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PELAKSANAAN KEGIATAN PELATIHAN DAN PENDAMPINGAN UMKMDALAM PENGEMBANGAN USAHA DENGAN DIGITAL MARKETING Nawangsari, Sri; Utomo, Joko; Apriyanti, Rehulina; Nurcahyo, Bagus; Lasminiasih, Lasminiasih; Himawati, Ditya
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol 3, No 2 (2023)
Publisher : Jurnal Pengabdian Kepada Masyarakat Darma Saskara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2023.v3i2.10029

Abstract

Program Pengabdian kepada Masyarakat (Abdimas) di Kumpulan Orang Orang Depok (KOOD) Berbudaya ini bertujuan untuk peningkatan kapasitas masyarakat yang tergabung dalam KOOD di Kota Depok, Khususnya para pelaku usaha (UMKM). Kegiatan Pengabdian kepada Masyarakat di KOOD ditujukan untuk melakukan kegiatan pelatihan dan pendampingan pada para pelaku usaha dalam hal pengembangan usaha melalui pelatihan digital marketing. Kegiatan Pelatihan Digital Marketing ini mengundang pihak Shopee untuk memberikan pelatihan Bersama dengan tim dosen PkM Universitas Gundarma di Mitra Kumpulan Orang Orang Depok (KOOD) Berbudaya untuk para pelaku usaha yang bergabung dalam komunitas ini. Dari kegiatan Pengabdian kepada Masyarakat yang telah dilaksanakan ini telah menghasilkan dan mendorong para pelaku UMKM untuk mengembangkan usaha dengan mulai memasarkan produkusaha mereka secara online sehingga dapat memperluas jangkauan pemasaran produk dandiharapkan dapat mengembangkan usaha para pelaku UKM. Untuk tahapan selanjutnya kegiatan Pengabdian kepada Masyarakat di Kumpulan Orang Orang Depok ( KOOD ) akan melakukan pelatihan atau workshop tentang Pemasaran Digital pada tingkatan yang lebih jauh sampai pada tahapan dapat memasarkan produknya sebagai komoditasekspor, sebagai keberlanjutan dari kegiatan yang sudah dilakukan.
ANALYSIS OF THE FEASIBILITY STUDY OF A SOUVENIR BUSINESS IN KARYAMUKTI VILLAGE, CIANJUR DISTRICT (CASE STUDY AT ADITIYA SOVENIR SOUVENIR SHOP) Himawati, Ditiya; Nurcahyo, Bagus; Fajriah, Asha Alin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 30, No 1 (2024): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v30i1.51185

Abstract

This Souvenirs are objects or small items that are usually purchased by someone as a memento of a particular place or event and usually have sentimental value and are often used to remember an important experience in someone’s life. In this writing, the feasibility study is based on several aspects, namely the decline in sales levels during Covid-19 and failure in the marketing system carried out by the Aditiya Sovenir shop. Therefore, a planning stage is needed so that the business to be built has a minimum risk, including the need to conduct a feasibility study which includes legal aspects, market and marketing aspects, technical & technological aspects, economic & social aspects, environmental aspects, financial aspects and management & HR aspects.Contribution in activity is contributes to the Aditiya Sovenir shop. Methode this study of planning stages using the payback period method which can affect the feasibility when the business is run. Based on the results of the business feasibility analysis on the financial aspect of 0.57 in which the payback period of the Aditiya Sovenir souvenir shop business is 5 months and 7 weeks, it can be concluded that this investment is feasible to accept, and for non-financial aspects all aspects are declared to meet the feasibility criteria. Aditiya Souvenir Souvenir Shop deserves to be developed based on legal, market and marketing aspects. aspects with SWOT method analysis. And for financial aspects based on the payback period method calculation.
Peran citra merek pada pengalaman menggunakan uang elektronik Saputri, Ika Puji; Randyantini, Vely; Nurcahyo, Bagus
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.192 KB) | DOI: 10.32670/fairvalue.v4i11.1787

Abstract

The purpose of this study was to examine the effect of brand image on customer experience in the use of electronic money. Where for the purposes of testing the hypothesis using the dimensions of customer experience sense, feel, think, act and relate. Respondents in this study were users of electronic money issued by Bank Mandiri and BCA as many as 110 respondents with a minimum use of 3 months. Collecting data using a questionnaire and this study in assessing the hypothesis using path analysis. Based on the empirical evidence obtained, the results of this study are known that the brand image variable has a positive effect on customer experience in using electronic money, especially the experience of feeling the ease of refilling, use for payment transactions and the breadth of the reach of electronic money. 
Implementation of Online Marketing Strategies in Apen Grocery Shops as A Solution to Facing Competition and The Covid-19 Pandemic Crisis Himawati, Ditiya; Nurcahyo, Bagus; Saputri , Ika Puji; revena, Ravena
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i1.7663

Abstract

Background:  Marketplace make it very easy for customers to meet their needs besides that, it is also a means for SMEs to be able to survive facing competition and the Covid 19 pandemic crisis, so this is one of the challenges for sellers who sell offline. An example of offline sales is traditional market traders. This community service (public servant) was carried out at one of the basic food shops located in traditional markets, namely Apen Groceries. Apen Groceries Storeis a shop that provides staple goods located in Pasar Kebayoran Lama, South Jakarta. Apen Groceries Storeis a shop that is in a traditional market, so Apen Groceries Storehas challenges that must be faced, including competitors in modern markets (supermarkets) and online sales, as well as the Covid 19 pandemic situation which is still ongoing today where these conditions are very limiting space for the conventional Apen Shop business.  Contribution: This public servant activity contributes to small and medium businesses, in this case the Apen Grocery Store. Method: Implementing online marketing strategies using social media applications and e-marketplaces (such as whatsapp, Instagram and the Shopee application).  Results: The results obtained include sales forecasting, namely being able to estimate whether the number of customers will be sufficient with the existing stock or even less, so that they can monitor the product.  Conclusion: Grocery stores can already sell their products with offline and online access, namely with the help of social media and e-marketplaces
ANALYSIS OF THE FEASIBILITY STUDY OF A SOUVENIR BUSINESS IN KARYAMUKTI VILLAGE, CIANJUR DISTRICT (CASE STUDY AT ADITIYA SOVENIR SOUVENIR SHOP) Himawati, Ditiya; Nurcahyo, Bagus; Fajriah, Asha Alin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 30 No. 1 (2024): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v30i1.51185

Abstract

This Souvenirs are objects or small items that are usually purchased by someone as a memento of a particular place or event and usually have sentimental value and are often used to remember an important experience in someone™s life. In this writing, the feasibility study is based on several aspects, namely the decline in sales levels during Covid-19 and failure in the marketing system carried out by the Aditiya Sovenir shop. Therefore, a planning stage is needed so that the business to be built has a minimum risk, including the need to conduct a feasibility study which includes legal aspects, market and marketing aspects, technical & technological aspects, economic & social aspects, environmental aspects, financial aspects and management & HR aspects.Contribution in activity is contributes to the Aditiya Sovenir shop. Methode this study of planning stages using the payback period method which can affect the feasibility when the business is run. Based on the results of the business feasibility analysis on the financial aspect of 0.57 in which the payback period of the Aditiya Sovenir souvenir shop business is 5 months and 7 weeks, it can be concluded that this investment is feasible to accept, and for non-financial aspects all aspects are declared to meet the feasibility criteria. Aditiya Souvenir Souvenir Shop deserves to be developed based on legal, market and marketing aspects. aspects with SWOT method analysis. And for financial aspects based on the payback period method calculation.
Co-Authors Fajriah, Asha Alin Himawati, Ditiya Himawati, Ditya Joko Utomo Lasminiasih, Lasminiasih Randyantini, Vely Rehulina Apriyanti revena, Ravena Saputri , Ika Puji Saputri, Ika Puji Sri Nawangsari