Article Per Year (5 Year)
p-Index From 2020 - 2025
1.556
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIMMU) Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Indonesia Economic Journal
Rena Feri Wijayanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
PREDIKSI KEBANGKRUTAN PADA PT ASURANSI JIWASRAYA (PERSERO) DENGAN MENGGUNAKAN METODE ALTMAN Z-SCORED Shinta Maharani Trivena; Rena Feri Wijayanti; Lina Budiarti
Adbis: Jurnal Administrasi dan Bisnis Vol 14, No 2 (2020): JURNAL ADMINISTRASI DAN BISNIS 2020
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v14i2.103

Abstract

Mengikuti program asuransi merupakan usaha untuk mengantisipasi risiko yang tidak diinginkan, seperti halnya sakit, kecelakaan, kematian, kerugian di masa yang akan datang dan sebagainya. Namun seiring berjalannya waktu, perkembangan asuransi di Indonesia mengalami banyak tantangan. Salah satunya adalah ancaman kebangkrutan yang dialami oleh PT Asuransi Jiwaasraya (Persero). Oleh karena itu, penelitian ini bertujuan untuk memprediksi kebangkrutan pada PT. Asuransi Jiwasraya (Persero). Sampel yang digunakan yakni data laporan keuangan dari website www.jiwasraya.go.id tahun 2016-2019. Teknik Analisis data menggunakan metode Altman Z Scored pada perusahaan non manufaktur yang tidak go public. Berdasarkan hasil penelitian diketahui bahwa pada tahun 2016-2019 berada pada zona distress. Hal ini disebabkan karena investasi yang dilakukan perusahaan tidak tepat, sehingga hutang perusahaan menjadi sangat besar.
BIMBINGAN DAN PELATIHAN PEMBUATAN FEED INSTAGRAM UNTUK PENERAPAN RELATIONSHIP MARKETING PADA USAHA JASA ANALISIS DATA STATISTIK DI KELURAHAN MERJOSARI KECAMATAN LOWOKWARU KOTA MALANG Lina Budiarti; Rena Feri Wijayanti; Shinta Maharani Trivena; Tri Yulistyawati Evelina; Kartika Indah Permanasari
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.325 KB) | DOI: 10.33795/jabdimas.v8i2.123

Abstract

ABSTRAK Kegiatan menjalin hubungan dengan pelanggan merupakan hal yang penting, tidak hanya sebatas ketika transaksi selesai dilakukan. Pemasaran yang menekankan pentingnya membangun hubungan dengan pelanggan disebut relationship marketing. Salah satu upaya untuk membangun hubungan jangka panjang dengan pelanggan adalah dengan berkomunikasi dengan pelanggan. Periklanan merupakan salah satu cara berkomunikasi dengan pelanggan dalam komunikasi pemasaran terintegrasi. Periklanan dapat dilakukan melalui berbagai media baik itu televisi, radio, surat kabar, majalah, internet, maupun melalui sosial media seperti yang populer dilakukan belakangan ini. Usaha kecil dapat beriklan dengan biaya yang relatif lebih terjangkau yaitu dengan beriklan melalui sosial media salah satunya melalui instagram. Pengabdian masyarakat ini bertujuan untuk memberikan pengarahan tentang pembuatan feed instagram untuk penerapan relationship marketing. Kata Kunci: Relationship Marketing, Feed Instagram, Usaha Jasa ABSTRACT The activity of establishing relationships with customers is important, not only when the transaction is completed. Marketing that emphasizes the importance of building relationships with customers is called relationship marketing. One of the efforts to build long-term relationships with customers is to communicate with customers. Advertising is one way of communicating with customers in integrated marketing communications. Advertising can be done through various media, like for example, television, radio, newspapers, magazines, the internet, or through social media as is popular lately. Small businesses can advertise at a relatively more affordable cost, namely by advertising through social media, one of which is through Instagram. This community service aims to provide guidance on creating Instagram feeds for the application of relationship marketing. Keywords: Relationship Marketing, Feed Instagram, Service Business
Pengaruh Social Media Marketing Instagram dan Electronic Word Of Mouth Terhadap Keputusan Pembelian di Cafe Gartenhutte Mojokerto Dewi Jaiz Siangsari; Rena Feri Wijayanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.144

Abstract

Mojokerto's Gartenhutte Cafe is one of the recommended cafes which is considered a contemporary place to relax with a hidden gem concept. To introduce its products to consumers, the Gartenhutte cafe uses Instagram as its marketing social media and also carries out electronic word of mouth promotions. Research was conducted to determine the impact of Instagram social media marketing and electronic word of mouth on purchasing decisions at Gartenhutte café Mojokerto. The research approach was carried out quantitatively. Researchers used questionnaires, interviews and observations to collect research data. This research used purposive sampling to obtain 100 consumer respondents at the Gartenhutte Mojokerto cafe. The data obtained were analyzed using multiple linear regression methods and hypothesis testing. Analysis of these data illustrates that social media marketing and electronic word of mouth variables have a significant influence on purchasing decisions at Gartenhutte café Mojokerto. The coefficient of determination of 0.625 shows that marketing using these two methods influences purchasing decisions by 62.5% while the remaining 37.5% represents other influential factors which are not discussed in this research. Based on this evidence, researchers suggest that companies maximize uploaded content to interact more with consumers and increase the use of Instagram social media for promotions so that it is discussed more often by the public.
PENGARUH INSTAGRAM ADVERTISING DAN CELEBRIT ENDORSER TERHADAP MINAT BELI DI UKLAMOYA TRAVEL MALANG Bunga Pamella Ramadhan; Rena Feri Wijayanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1546

Abstract

Instagram memiliki basis pengguna yang besar di seluruh dunia, yang mengalami fluktuasi setiap periode waktu, baik pertumbuhan maupun penurunan. Pemanfaatan product endorser dalam upaya pemasaran diduga berpotensi meningkatkan penjualan produk. Uklamoya Travel menggunakan strategi pemasaran yang menggabungkan instagram advertising serta dukungan selebriti. Tujuan dari penelitian ini adalah untuk mengetahui dan menguji dampak instagram advertising dan celebrity endorser terhadap minat membeli Uklamoya Travel. Penelitian ini menggunakan desain penelitian eksplanatori dan mengadopsi metodologi kuantitatif. Kuesioner disebarkan kepada 100 responden yang dipilih dengan menggunakan teknik purposive sampling guna mengumpulkan data, dengan mengunakan analisis regresi berganda linier berganda. Temuan penelitian ini menunjukkan bahwa iklan di Instagram dan endorsement dari selebriti mempunyai pengaruh positif dan signifikan terhadap tingkat minat pelanggan Uklamoya dalam melakukan pembelian travel. Dapat disimpulkan bahwa semakin meningkat instagram advertising dan celebrity endorser maka semakin tinggi pula minat beli. Disarankan agar Uklamoya Travel dapat menerapkan pemasaran di beberapa platform media sosial lainnya selain menggunakan instagram advertising, Uklamoya Travel perlu memaksimalkan instagram advertising dengan cara meningkatkan kreatifitas pada iklan dan inovasi- inovasi baru untuk menarik perhatian konsumen terhadap iklan tersebut. Uklamoya Travel perlu mempertahankan kualitas celebrity endorser atau melakukan kerjasama dengan endorser lain yang sudah dikenal luas oleh masyarakat agar dapat meningkatkan minat beli.
Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Keputusan Pembelian The Body Shop Mall Olympic Garden Malang An Nida’ Sayyid Al Mahdi; Rena Feri Wijayanti
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 2 (2025): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i2.5001

Abstract

This research was a quantitative study with two independent variables, namely service quality (X1) and brand image (X2) as well as variables dependent by purchasing decisions (Y). The data collection method was by observation and questionnaire, and using incidental sampling techniques on 100 respondents. Data was then analyzed using regression analysis, regression coefficients and hypothesis tests. The results of multiple linear regression analysis showed Y' = 2.537 + 0.281X1 + 0.664X2 with Adjusted R Square obtained of 0.577. With a multiple coefficient of determination value (R2) of 0.585 which meant that the magnitude of the contribution of the influence of service quality variables (X1) and brand image (X2) on the purchasing decision (Y) the Body Shop Mall Olympic Garden Malang was 57.7% while the remaining 42.3% was influenced by variables that were not studied in this study
Pengaruh Brand Image dan Service Quality Terhadap Customer Loyalty pada UMKM Ayam Goreng Roker di Kota Malang Anggita Al Fathina; Lina Budiarti; Rena Feri Wijayanti
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mbcv7p18

Abstract

The increasingly intense competition in the culinary business in Malang City requires business actors to not only rely on product quality, but also build a strong brand image and optimal service quality in order to create customer loyalty. This study aims to analyze the influence of brand image and service quality on customer loyalty at the Ayam Goreng Roker MSME in Malang City. This is an explanatory study using a quantitative approach. The sample consisted of 100 respondents selected through purposive sampling. Data was collected via a questionnaire and analyzed using multiple linear regression with the assistance of SPSS. The results of the partial tests indicate that brand image and service quality have a positive and significant influence on customer loyalty. Simultaneous testing also confirmed that both variables together signifcantly influence customer loyalty. These findings emphasize that strengthening brand image and improving service quality are important strategies for retaining customers. The recommendations provided are to enhance interaction, promotion, and product quality consistency to build sustainable loyalty. 
PENGARUH E-SERVICE QUALITY DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE Taufikur Rahman; Rena Feri Wijayanti
Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v8i2.20558

Abstract

  Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh E-service quality dan price discount terhadap keputusan pembelian di marketplace Shopee. Data penelitian ini diperoleh dari 100 responden yang merupakan konsumen generasi Z di Kabupaten Sumenep. Teknik pengambilan sampel menggunakan metode purposive sampling dengan kriteria responden pernah melakukan pembelian di Shopee, pernah mendapat diskon, dan pernah menghubungi customer service. Penelitian ini dilakukan dengan menyebarluaskan kuesioner secara online melalui Google Forms dan data diolah dengan SPSS. Hasil penelitian ini menunjukkan E-service quality dan price discount memiliki pengaruh yang signifikan terhadap keputusan pembelian di marketplace Shopee baik secara parsial maupun simultan.   This research aims to test and analyze the influence of E-service quality and price discount on purchasing decisions in the Shopee marketplace. The data for this study was collected from 100 respondents who are Generation Z consumers in Sumenep Regency. The sampling technique used was purposive sampling with the criteria that respondents have made purchases on Shopee, received discounts, and contacted customer service. The research was conducted by distributing an online questionnaire through Google Forms, and thedata were processed using SPSS. The results of this study indicate that E-service quality and price discount have a significant influence on purchasing decisions in the Shopee marketplace, both partially and simultaneously.  
THE ROLE OF MULTISENSORY MARKETING ON CUSTOMER LOYALTY OF CONVENIENCE STORES Budiarti, Lina; Rena Feri Wijayanti; Win Narasuci; Tirto Unarto
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.23469

Abstract

Multisensory marketing is an interesting topic to be studied further amidst the increasingly competitive market for customer retention. It involves the five senses of customers: visual marketing to pamper the sense of sight, auditory marketing by providing sound or tone for the sense of hearing, olfactory marketing as an effort to stimulate the sense of smell, tactile marketing for the sense of touch, and gustatory marketing to provide an experience for the sense of taste. Multisensory marketing can be applied not only to the service sector, but also to other sectors, such as the retail industry, especially convenience stores. This study aims to investigate the role of multisensory marketing on customer loyalty in the context of the convenience store retail sector in Malang City, East Java, Indonesia. To achieve the research objectives, a quantitative approach was used through a questionnaire. A total of 214 questionnaires were distributed, collected, and analyzed from customers of FamilyMart and K3Mart convenience stores in Malang City. Multiple regression analysis was employed to investigate the research model. The results show that auditory, olfactory, and gustatory marketing had a significant influence on customer loyalty, while visual and tactile marketing did not have a significant influence.
Co-Authors An Nida’ Sayyid Al Mahdi Anggita Al Fathina Bunga Pamella Ramadhan Dewi Jaiz Siangsari DWI SURYANTO Feliatra Kartika Indah Permanasari Lina Budiarti Lina Budiarti, Lina Narasuci, Win Shinta Maharani Trivena Taufikur Rahman Tri Yulistyawati Evelina Unarto, Tirto