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All Journal Jurnal Ilmu Manajemen (JIMMU) INTEGRITAS : Jurnal Pengabdian SENTRI: Jurnal Riset Ilmiah Abdimas Mandalika
Unarto, Tirto
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Factors Influencing Revisit Intention: A Study of Tourism in Malang, Indonesia Unarto, Tirto; Narasuci, Win; Budiarti, Lina; Wijayanti, Rena Feri; Evelina, Tri Yulistyawati
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4462

Abstract

This  study  aims to analyze the influencing of revisit intention in Malang. This research was conducted in April-July 2025. This study uses a quantitative approach with the sampling technique in this study using purposive sampling, data collected by questionnaire using Google Form with a sample of 221 respondents who were analyzed using with SPSS 27 for a descriptive analysis and using structural equation modelling with AMOS 23. The results of this study indicate that five hypotheses were accepted, while one hypothesis was rejected. Destination image has a significant effect on tourist satisfaction, electronic word of mouth also has a significant effect on destination image and it has a significant effect on destination trust. Furthermore, tourism satisfaction has a significant effect on destination trust, and destination trust has a significant effect on revisit intention. Meanwhile, tourism satisfaction does not have a significant effect on revisit intention.
Menginvestigasi Penyebab Kecanduan Media Sosial pada Mahasiswa Politeknik Negeri Malang Narasuci, Win; Unarto, Tirto; Budiarti, Lina; Wijayanti, Rena Fery
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 9 (2025): SENTRI : Jurnal Riset Ilmiah, September 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i9.4550

Abstract

This study aims to analyze the factors that may influence social media addiction among students at the State Polytechnic of Malang. The research was conducted over a three-month period, from June to August 2025, using a quantitative approach. The sample consisted of 161 respondents, all of whom were students majoring in Marketing Management at the State Polytechnic of Malang. The data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS 3 software. This method was chosen due to its ability to handle complex relationships between latent variables and to provide more accurate and reliable results. The findings of the study reveal that narcissism and emotional problems have a significant positive effect on self-esteem. In addition, self-esteem is found to significantly influence social media addiction, indicating that individuals with lower self-esteem are more likely to develop addictive behaviors toward social media platforms. Moreover, the study also found that narcissism and emotional problems indirectly affect social media addiction through self-esteem as a mediating variable. These results suggest that self-esteem plays a crucial mediating role in the relationship between psychological traits and social media addiction. Therefore, efforts to address social media addiction among students should also consider psychological factors such as self-esteem, narcissism, and emotional well-being.
Peningkatan Branding UMKM Opak Jepit Melalui Pelatihan Food Photography Muqit, Abd.; Sulasari, Ayu; Unarto, Tirto; Maulidina, Ahsani; Rachmawati, Rina; Sinatrya, Jatrifia Ongga
Abdimas Mandalika Vol 5, No 1 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i1.34583

Abstract

Abstract:  The owner of Opak Jepit Mekar Sari MSME has struggled for years to learn how to utilize the right digital strategies to enhance her business branding. The primary objective of this activity is to enhance the branding of partner MSMEs by leveraging information technology through effective marketing management, through training in food photography techniques. The method used in implementing this activity is training and mentoring, which is carried out through several stages: planning, preparation and coordination, training in the use of food photography techniques for product marketing, mentoring in designing packaging labels, mentoring the marketing system through the creation of an Instagram social media account, and joint evaluation. The results of this activity can be used as packaging labels or marketing materials on social media.Abstrak: Pemilik UMKM Opak Jepit Mekar Sari telah berjuang selama bertahun-tahun untuk mempelajari cara memanfaatkan strategi digital yang tepat guna meningkatkan branding bisnisnya. Tujuan utama kegiatan ini adalah untuk meningkatkan branding UMKM mitra dengan memanfaatkan teknologi informasi melalui manajemen pemasaran yang efektif melalui pelatihan teknik food photography. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah pelatihan dan pendampingan, yang dilakukan melalui beberapa tahapan: perencanaan, persiapan dan koordinasi, pelatihan pemanfaatan teknik fotografi makanan untuk pemasaran produk, pendampingan dalam mendesain label kemasan, pendampingan sistem pemasaran melalui pembuatan akun media sosial Instagram, dan evaluasi bersama. Hasil kegiatan ini dapat digunakan sebagai label kemasan maupun materi pemasaran di media sosial.
THE ROLE OF MULTISENSORY MARKETING ON CUSTOMER LOYALTY OF CONVENIENCE STORES Budiarti, Lina; Rena Feri Wijayanti; Win Narasuci; Tirto Unarto
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.23469

Abstract

Multisensory marketing is an interesting topic to be studied further amidst the increasingly competitive market for customer retention. It involves the five senses of customers: visual marketing to pamper the sense of sight, auditory marketing by providing sound or tone for the sense of hearing, olfactory marketing as an effort to stimulate the sense of smell, tactile marketing for the sense of touch, and gustatory marketing to provide an experience for the sense of taste. Multisensory marketing can be applied not only to the service sector, but also to other sectors, such as the retail industry, especially convenience stores. This study aims to investigate the role of multisensory marketing on customer loyalty in the context of the convenience store retail sector in Malang City, East Java, Indonesia. To achieve the research objectives, a quantitative approach was used through a questionnaire. A total of 214 questionnaires were distributed, collected, and analyzed from customers of FamilyMart and K3Mart convenience stores in Malang City. Multiple regression analysis was employed to investigate the research model. The results show that auditory, olfactory, and gustatory marketing had a significant influence on customer loyalty, while visual and tactile marketing did not have a significant influence.
PENGEMBANGAN KONTEN VISUAL MENARIK UNTUK MEMPERKUAT KESADARAN MEREK PRODUK “SARI KUNYIT ASEM WR9” DESA WRINGINSONGO, KABUPATEN MALANG Evelina, Tri Yulistyawati; Nugroho, Setyo; Anggara, Dimas Yos; Arjo, Tri Ramadani; Sulasari, Ayu; Wijayanti, Rena Feri; Unarto, Tirto; fauzi, Ahmad
INTEGRITAS : Jurnal Pengabdian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i2.7007

Abstract

“Sari Kunyit Asem WR9” berlokasi di Desa Wringinsongo, Kabupaten Malang, merupakan salah satu usaha yang memproduksi minuman tradisional berbasis rempah. Meskipun memiliki produk berkualitas, UMKM ini menghadapi berbagai kendala, seperti kurangnya kesadaran merek (brand awareness) di kalangan konsumen dan keterbatasan kemampuan dalam memanfaatkan media digital untuk pemasaran. Produk ini belum sepenuhnya dikenal secara luas, sehingga memengaruhi potensi penjualan dan pertumbuhan usaha. Permasalahan lain yang dihadapi adalah kurangnya kemampuan pelaku usaha dalam menciptakan konten visual yang menarik dan konsisten. Konten yang menarik dan relevan sangat diperlukan untuk menarik perhatian konsumen, terutama e-commerce yang menjadi platform utama dalam pemasaran digital. Selain itu, pengelolaan e-commerce yang tidak terencana menyebabkan pesan pemasaran sulit tersampaikan secara efektif. Berdasarkan tantangan tersebut, diperlukan pendampingan dalam pembuatan konten visual menarik untuk menciptakan konten pemasaran yang efektif guna meningkatkan daya tarik serta potensi penjualan produk. Hasil pengabdian telah menunjukkan bahwa konten yang informatif dan visual interaktif mampu meningkatkan respons konsumen secara luas. Strategi pengembangan konten yang adaptif dan berbasis kebutuhan audiens dapat menjadi pendekatan efektif dalam mengoptimalkan penjualan produk UMKM secara digital.
Co-Authors Abd. Muqit Anggara, Dimas Yos Arjo, Tri Ramadani Ayu Sulasari Evelina, Tri Yulistyawati Fauzi Ahmad Muda Lina Budiarti, Lina Maulidina, Ahsani Narasuci, Win Rena Feri Wijayanti Rena Feri Wijayanti Rina Rachmawati Setyo Nugroho Sinatrya, Jatrifia Ongga Wijayanti, Rena Fery