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All Journal Unes Law Review Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pengabdian Kepada Masyarakat JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Lina Budiarti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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BIMBINGAN DAN PELATIHAN KONTEN INSTAGRAM SEBAGAI PENERAPAN DIGITAL MARKETING PADA USAHA KECIL DI USAHA KERIPIK BAROKAH KOTA BATU Rena Feri Wijayanti; Lina Budiarti; Tri Yulistyawati Evelina; Joni Dwi Pribadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.187

Abstract

This activity aims to guide small businesses, especially Keripik Barokah in Batu City. By completing this activity, Keripik Barokah can take advantage and maximize the Instagram platform by presenting content related to the Keripik Barokah or content that is closely related to any information about Keripik Barokah. Through Content uploaded to Instagram, it will provide awareness about products from Barokah Chips and encourage consumers to purchase products in the Batu City area and other cities. The approach used by providing guidance step by step from the first by creating an official Instagram business account from Keripik Barokah, namely @barokahchips_batu, and provides the next step about various examples of creating contents that are possible to be uploaded on a business account. In addition, to maximize the analysis of the use of business Instagram, an explanation of the benefits of Instagram Insight is also given to see the response of account visitors so they can keep up with the increasingly rapid development of digital marketing nowadays.
ANALISIS HUKUM PROSES PENGAMBILALIHAN SAHAM ANAK PERUSAHAAN PT KRAKATAU STEEL TBK OLEH PT CHANDRA ASRI PETROCHEMICAL TBK MELALUI PERJANJIAN JUAL BELI SAHAM BERSYARAT Feridha Medina Hidayat; Tamarine Camalia; Katya Benalda; Lina Budiarti; Desti Rahpriangan; Fatma Namira Maudya
UNES Law Review Vol. 5 No. 4 (2023): UNES LAW REVIEW (Juni 2023)
Publisher : LPPM Universitas Ekasakti Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/unesrev.v5i4.687

Abstract

Acquisition (takeover) can be one of the company's development strategies for the economic interests of each takeover company or company that is taken over, one way of acquisition is carried out through a share sale and purchase agreement, either all or most of the company's shares which results in the transfer of control of the company. In this case, it will be reviewed regarding the acquisition made by a subsidiary of PT Krakatau Steel with PT Chandra Asri Petrochemical in accordance with applicable regulations. The purpose of this writing is to find out how the acquisition process occurred at PT Krakatau Steel with PT Chandra Asri Petrochemical. Next to find out what legal consequences occur after the acquisition. The research method used in this study is normative juridical, which is based on positive legal rules or norms through the relevant legislation. The research specification used is descriptive analysis, which is carried out by analyzing and describing completely and thoroughly which is associated with legal theory regarding the process and legal consequences of the acquisitions made by the two companies above. Based on the writing, it was obtained: First, the acquisition made between Krakatau's subsidiary and CAP is categorized as a vertical acquisition with the aim of strengthening the supply chain of business fields carried out by CAP. Then the process of acquiring shares carried out by CAP against KSI through its subsidiaries, namely KTI and KDL is by purchasing shares in each company as stated in the Deed of Takeover. Second, due to the law of the acquisition of PT Krakatau Daya Listrik and PT Krakatau Tirta Industry by PT Chandra Asri Petrochemical Tbk is a change in control of PT Krakatau Daya Listrik company by PT Chandra Asri Petrochemical, changes in shareholder composition, as well as the obligation to report material information to OJK and the public as well as notification to KPPU regarding the takeover. Acquisitions can also have an effect on the company's structure and workforce structure.
Pengaruh Penampilan Keberagaman dalam Periklanan terhadap Minat Pembelian Lina Budiarti; Wijayanti, Rena Feri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2262

Abstract

This study aims to determine the effect of the appearance of racial diversity, body type, hair type, and skin color in advertisements on purchase intention. A total of 105 questionnaires were distributed to students in Malang City who were selected using convenience sampling technique. Hypothesis testing is done by using one sample t-test. The results showed that respondents did not have a good perception of diversity in advertising, in terms of race, body type, hair type, and skin color.
PENGARUH DIGITAL MARKETING DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI JASA SHOPEE PADA MASYARAKAT DI DESA RAWAN, KECAMATAN KREJENGAN, KABUPATEN PROBOLINGGO Rifan Antonio Pradana; Lina Budiarti
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Quantitative research was used in this research study with digital marketing variables (X1), trust (X2), and purchasing decisions (Y). The method for collecting data used was a questionnaire with 60 respondents who were residents of Rawan Village, Krejengan District, Probolinggo Regency using a multistage sampling technique. The information collected in this research was evaluated through the use of multiple linear regression analysis. The partial hypothesis test showed that digital marketing and trust variables had a positive and significant influence on purchasing decisions. And hypothesis testing provides results that digital marketing and trust simultaneously have a positive and significant influence on purchasing decisions. The conclusion from the research that has been researched is that the people of Rawan Village know and are interested in Shopee because they see advertisements on the internet and decide to shop through Shopee because they feel confident in the safety of shopping on the Shopee application.
PENGARUH SALES PROMOTION DAN PUBLISITAS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DEALER YAMAHA JG PALIMANAN CIREBON Muhammad Ilham Nugraha; Lina Budiarti
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the world's business is currently running fast, which makes competition increasingly fierce, especially in the automotive sector. Based on observations, the Yamaha JG Palimanan Cirebon Dealer has carried out sales promotion and publicity. This study aims to examine the influence of sales promotion and publicity partially and simultaneously on purchasing decisions. This research is a research with a quantitative approach that is carried out by distributing questionnaires to 100 respondents from consumers in Cirebon who have made purchases and know Yamaha JG Palimanan Cirebon Dealers. This research at Yamaha JG Palimanan Dealer Cirebon in January 2023 - June 2023 using a purposive sampling technique. Data analysis using multiple linear regression analysis. The results of testing the hypothesis partially, sales promotion has a positive and significant effect on purchasing decisions, then publicity has a positive and significant effect on purchasing decisions. The results of hypothesis testing simultaneously show that sales promotion and publicity have a positive and significant effect on purchasing decisions. There is an influence of sales promotion and publicity on purchasing decisions of 59,1% and the remaining 40,9% is influenced by other factors not discussed in this study. The results of this study can be concluded that sales promotion and publicity influence purchasing decisions at Yamaha Dealers JG Palimanna Cirebon.
Pengaruh Kualitas Pelayanan dan Digital Marketing Terhadap Kepuasan Pelanggan dalam Penggunaan Jasa Ekspedisi di PT Pos Indonesia (Persero) Kota Malang Wildan Habibie Abdullah; Lina Budiarti; Musthofa Hadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qtc30027

Abstract

This study investigates the impact of service quality and digital marketing on customer satisfaction within the expedition service sector, focusing on PT. Pos Indonesia (Persero) Malang Branch Office. In highly competitive logistics, customer satisfaction is a critical success indicator, directly influenced by service interaction quality and effective digital promotion. The research aims to understand how PT. Pos Indonesia can enhance its service quality and optimize digital marketing strategies to improve customer satisfaction and maintain competitiveness.This study employed a quantitative approach by distributing questionnaires to  customers of PT. Pos Indonesia (Persero) Malang Branch Office. The collected data were then analyzed using multiple linear regression to examine the influence of independent variables on the dependent variable. The population consisted of all customers using the company’s expedition services, with the sample selected through purposive sampling. The results indicated that both service quality and digital marketing had a positive and significant influence on customer satisfaction. Both simultaneously and individually. The coefficient of determination revealed that 77.6% of the variation in customer satisfaction was  explained by the two variables, while the remaining 22.4% was influenced by other factors outside the research model. In conclusion, good service quality and effective digital marketing strategies are crucial factors in enhancing customer satisfaction at PT. Pos Indonesia (Persero) KCU Kota Malang. Therefore, the company is advised to continue investing in improving service quality, both in terms of speed, accuracy, and staff friendliness, as well as developing more innovative digital marketing strategies to reach broader market segments.
Pengaruh Customer Experience dan Kualitas layananTerhadap Loyalitas Pelanggan di UMKM Anda Cookies Eni Sukmaningsih; Yulis Nurul Aini; Lina Budiarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c49nwe78

Abstract

Companies in the Micro, Small, and Medium Enterprises (MSME) play a vital role in sustaining customers loyalty amid growing business competition. Anda Cookies as an MSME has delivered quality service and a positive shopping experience but continues to face difficulties in retaining repeat customers. This study aims to analyze the influence of customer experience and service quality on customer loyalty at Anda Cookies. This research adopted a quantitative approach, with data collected through questionnaires. Purposive sampling, was used to select 97 customers. The data were analyzed using multiple linear regression with SPSS version 25. The results showed that customer experience had a positive and significant effect on customer loyalty, meanwhile service quality had a positive but insignificant effect. Simultaneously, both variables significantly influenced customer loyalty. Based on the findings, it can be concluded that customer experience and service quality simultaneously have a positive and significant influence on customer loyalty at Anda Cookies. However, only customer experience shows a significant individual effect. It is recommended that the business continues to optimize customer interactions and service delivery in order to sustain and enhance customer loyalty.  
Pengaruh Brand Image dan Service Quality Terhadap Customer Loyalty pada UMKM Ayam Goreng Roker di Kota Malang Anggita Al Fathina; Lina Budiarti; Rena Feri Wijayanti
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mbcv7p18

Abstract

The increasingly intense competition in the culinary business in Malang City requires business actors to not only rely on product quality, but also build a strong brand image and optimal service quality in order to create customer loyalty. This study aims to analyze the influence of brand image and service quality on customer loyalty at the Ayam Goreng Roker MSME in Malang City. This is an explanatory study using a quantitative approach. The sample consisted of 100 respondents selected through purposive sampling. Data was collected via a questionnaire and analyzed using multiple linear regression with the assistance of SPSS. The results of the partial tests indicate that brand image and service quality have a positive and significant influence on customer loyalty. Simultaneous testing also confirmed that both variables together signifcantly influence customer loyalty. These findings emphasize that strengthening brand image and improving service quality are important strategies for retaining customers. The recommendations provided are to enhance interaction, promotion, and product quality consistency to build sustainable loyalty. 
Pengaruh Kualitas Pelayanan dan Keragaman Produk Terhadap Kepuasan Pelanggan UMKM Morfeen di Kota Malang Yofianda Harwin Diara; Lina Budiarti; Fullchis Nurtjahjani
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/404dg576

Abstract

Industri kreatif berkembang pesat, termasuk bisnis kaos distro di bidang fashion. UMKM Morfeen di Kota Malang merupakan salah satu brand lokal yang mampu bertahan dalam persaingan pasar. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan keragaman produk terhadap kepuasan pelanggan UMKM Morfeen.Pendekatan yang digunakan adalah kuantitatif dengan jenis explanatory research. Sampel diambil secara purposive sampling melalui kuesioner online kepada 100 responden. Data dianalisis menggunakan regresi linier berganda dan uji hipotesis.Hasil penelitian menunjukkan bahwa kualitas pelayanan dan keragaman produk memberikan kontribusi sebesar 44,4% terhadap kepuasan pelanggan. Kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Keragaman produk secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kemudian, kualitas pelayanan dan keragaman produk secara simultan keduanya berpengaruh positif dan signifikan terhadap kepuasan pelanggan. UMKM Morfeen disarankan untuk mempertahankan kualitas pelayanan serta memastikan kenyamanan bagi pelanggan dan meningkatkan variasi produk dalam kategori yang paling banyak dicari.
Co-Authors Anggita Al Fathina Desti Rahpriangan Eni Sukmaningsih Fatma Namira Maudya Feridha Medina Hidayat Joni Dwi Pribadi Katya Benalda Muhammad Ilham Nugraha Musthofa Hadi Nurtjahjani, Fullchis Rena Feri Wijayanti Rena Feri Wijayanti Rena Feri Wijayanti Rifan Antonio Pradana Tamarine Camalia Tri Yulistyawati Evelina Wildan Habibie Abdullah Yofianda Harwin Diara Yulis Nurul Aini