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All Journal Jurnal Pengabdian Kepada Masyarakat Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Economic Journal
Umi Khabibah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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KETRAMPILAN KEWIRAUSAHAAN SEBAGAI PEMBERDAYAAN POTENSI ANAK ASUH YAYASAN PANTI ASUHAN KRISTEN JAWA TIMUR DI MALANG Tri Istining Wardani; Asminah Rachmi; Musthofa Hadi; Dwi Sudjanarti; Umi Khabibah
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 2 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (922.267 KB)

Abstract

The purpose of this PkM activity is to empower the potential of foster children (girl) of the East Java Christian Orphanage Foundation as the target audiences to spark motivation and creativity so that they become independent individuals. Empowerment is carried out by providing entrepreneurship skills training. The material studied is Basic Knitting using the Single Crochet Stitch, Half Double Crochet Stitch and Double Crochet Stitch technique to create a Semi Solid Granny Square pattern which will produce a product in the form of a Tote Bag.PkM activities are divided into 3 modules, the first is theoretical briefing about the objectives, benefits and tips, as well as the importance of having an entrepreneurial spirit and high motivation to learn various kinds of skills, the second is a theoretical explanation of basic knitting techniques / Crocheting and the Semi Solid Granny Square pattern for making Tote Bags, and the third practice and practice to produce a product that is worth selling so that it can be marketed so that it can help with economic problems and welfare in their families. From the training that was held for 2 days, and assistance for independent learning online through Whatsapp media to 10 foster children (girl), 4 gilrs were successful with their commitment to produce the final product in the form of a Tote Bag, even 1 of them managed to enrich and sharpen her own skills by combining the thread color in the final product.Based on the results of the evaluation, it can be concluded that the training ran smoothly and effectively and brought benefits, because the target audiences could absorb the knowledge conveyed and was able to produce the finished product as targeted from the start
PEMBUATAN MEDIA PROMOSI E-BROCHURE MENGGUNAKAN CANVA PRO PADA UMKM MELOS MALANG Wahyu, Leni; Umi Khabibah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i10.2484

Abstract

Penelitian ini bertujuan untuk membuat e-brochure sebagai media promosi guna meningkatkan penjualan produk di Melos Malang yang kurang diminati. Media promosi yang digunakan saat ini adalah foto produk, namun dinilai kurang menarik perhatian konsumen. Penelitian ini menggunakan metode Action Research, dengan pengumpulan data melalui wawancara, observasi, dokumentasi, dan kuesioner yang dibagikan kepada 15 responden, termasuk pemilik, ahli pemasaran, ahli multimedia, dan konsumen. Analisis hasil kuesioner menggunakan EPIC Model, dengan dua siklus penelitian. Siklus pertama menunjukkan skor EPIC Rate 4,16 dari 5,00, sedangkan siklus kedua meningkat menjadi 4,34 dari 5,00, yang termasuk dalam kategori sangat efektif. Kesimpulannya, e-brochure yang dirancang efektif dan layak digunakan sebagai media promosi untuk meningkatkan penjualan produk di Melos Malang.
Pembuatan Feeds Instagram untuk Meningkatkan Brand Awareness pada PT Clemont Finance Indonesia Jakarta Erlangga Haryo Satriagung; Tri Istining Wardani; Umi Khabibah
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c3pe5m48

Abstract

Media sosial menjadi sarana penting dalam strategi pemasaran digital, terutama untuk meningkatkan brand awareness. PT Clemont Finance Indonesia Jakarta menghadapi permasalahan rendahnya kesadaran merek akibat belum aktif memanfaatkan Instagram sebagai media promosi. Penelitian ini bertujuan untuk merancang konten feeds Instagram sebagai upaya meningkatkan brand awareness perusahaan. Metode penelitian menggunakan action research dengan model spiral Kemmis dan McTaggart yang terdiri dari perencanaan, tindakan, observasi, dan refleksi. Data diperoleh melalui observasi, wawancara, kuesioner, dan dokumentasi dengan melibatkan 20 responden, terdiri atas manajemen perusahaan, ahli desain, ahli pemasaran, serta konsumen. Instrumen pengukuran menggunakan empat indikator brand awareness, yaitu brand recall, brand recognition, brand purchase, dan brand consumption. Hasil penelitian menunjukkan adanya peningkatan brand awareness dari siklus I ke siklus II setelah dilakukan perbaikan pada desain feeds, khususnya pada aspek tipografi, warna, dan konsistensi visual. Responden menilai konten feeds lebih menarik, informatif, serta mampu memperkuat identitas perusahaan. Dengan demikian, feeds Instagram terbukti efektif sebagai media promosi digital untuk meningkatkan brand awareness PT Clemont Finance Indonesia Jakarta.
PROMOSI DENGAN DESAIN POST INSTAGRAM MELALUI ADOBE ILLUSTRATOR UNTUK MEMPERLUAS PENYEBARAN INFORMASI DI KOS PUTRI MOJO 10 MALANG Fiona Rose Firta; Umi Khabibah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6799

Abstract

The research was aim to give solution for Kos Putri Mojo to develop promotional medium using Instagram The study was an action research consisting of planning, action, observation, and reflection. The data collection method used was questionnaire consisting of elements of Empathy, Impact, Persuasion, and Communication (EPIC).The analysis result on cycle 2 indicated the average EPIC Rate score 4.4. This means that the instagram post design was very effective to be used as a promotional medium.
Strategi Media Promosi Katalog Produk Berbasis Adobe Photoshop untuk Meningkatkan Minat Beli Konsumen di Koffeein Surabaya Abimanyu Arya Pradana; Umi Khabibah; Suci Nurfauziah
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 3 (2026): Juli: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i3.1435

Abstract

Koffeein Surabaya is a business engaged in the field of food & beverages that carries the theme of Coffee Shop and is located on Jalan Pucang Anom Timur 4 No. 26A. Koffeein Surabaya is less than optimal and has not reached the target market. Therefore, promotional media in the form of a product catalog in the form of printed media is needed, so this study aims to help create a product catalog in order to increase purchasing interest for consumers and potential consumers. This study is an Action Research and uses Adobe Photoshop as a product catalog creation application. Measurement of the effectiveness of the product catalog in this study uses EPIC and AIDA indicators. Data collection methods used are observation, interviews, questionnaires and documentation. The finished product catalog design is then evaluated by distributing questionnaires to 2 IT experts, 2 marketing experts, 1 owner and 15 consumers and potential consumers. The measurement of product catalog effectiveness in this study uses the EPIC and AIDA indicators. This study has gone through two cycles, cycle 1 showed that the product catalog was still not good enough so it needed to be continued to cycle 2. In cycle 2, the Koffeein Surabaya product catalog was said to be good and feasible with an EPIC rate score of 4.41 in the very effective category and an AIDA analysis method of 86.62 in the very good category. From this study, it can be concluded that the product catalog is said to be effective, good, and feasible to be used to help develop and provide promotional media for Koffeein Surabaya as an effort to increase consumer purchasing interest.
Co-Authors Abimanyu Arya Pradana Asminah Rachmi Dwi Sudjanarti Erlangga Haryo Satriagung Fiona Rose Firta Musthofa Hadi Nurfauziah, Suci Tri Istining Wardani Tri Istining Wardani Wahyu, Leni