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All Journal Sketsa Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences PENG: Jurnal Ekonomi dan Manajemen AT-TAKLIM: Jurnal Pendidikan Multidisiplin Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Yulis Nurul Aini
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of the Performance of Blue Chip Stock of Cigarette Companies Listed on the Indonesia Stock Exchange Yulis Nurul Aini
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4245

Abstract

This study aims to: 1. Understand how the performance of the cigarette industry in the Indonesia Capital Market. 2. Understand the best performance in the cigarette industry. The research data was obtained from secondary data published on the Indonesia Stock Exchange and information company website in the form of financial reports for the period 2018-2020. The financial statement is analyzed using profitability ratios to explain the performance of each cigarette industry. The Profitability ratio used is ROE, ROA, and NPM. The data analysis method is descriptive and comparative by comparing the results of the calculation of the profitability ratios with the industry average standard. The result of this study indicates that the performance of the cigarette industry was very good in PT. Hanjaya Mandala Sampoerna Tbk.
Kinerja Keuangan Saham Blue Chip Studi Pada Industri Consumer Goods Pro Isreal Yulis Nurul Aini; Baroroh Lestari; Fullchis Nurtjahjani; Ludfi Djajanto

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.5425

Abstract

Abstract This study aims to analyze the impact of the MUI Fatwa No. 83 of 2023 boycott on the financial performance of pro-Israel consumer goods companies in Indonesia. The study focuses on three blue-chip companies listed on the Indonesia Stock Exchange: PT Unilever Indonesia Tbk, PT Fast Food Indonesia Tbk, and PT Map Boga Adiperkasa Tbk. The analysis uses profitability ratios (ROE and ROA), liquidity (current ratio), and solvency (debt ratio) over the 2021-2023 period. The results show that PT Unilever Indonesia Tbk has better profitability and asset management performance compared to the other two companies. However, PT Fast Food Indonesia Tbk demonstrates better liquidity ability in meeting short-term obligations. These findings indicate that the impact of the boycott on financial performance varies, with some companies maintaining better performance than others. The study also identifies several limitations, including a limited analysis period and a small sample size. Recommendations for future research include extending the analysis period, involving more companies from various sectors, and considering external factors affecting the financial performance of companies. AbstrakPenelitian ini bertujuan untuk menganalisis dampak boikot Fatwa MUI Nomor 83 Tahun 2023 terhadap kinerja keuangan perusahaan-perusahaan consumer goods yang pro-Israel di Indonesia. Studi ini memfokuskan pada tiga perusahaan blue chip yang terdaftar di Bursa Efek Indonesia, yaitu PT. Unilever Indonesia Tbk, PT. Fast Food Indonesia Tbk, dan PT. Map Boga Adiperkasa Tbk. Analisis dilakukan dengan menggunakan rasio profitabilitas (ROE dan ROA), likuiditas (current ratio), dan solvabilitas (debt ratio) selama periode 2021-2023. Hasil penelitian menunjukkan bahwa PT. Unilever Indonesia Tbk memiliki kinerja profitabilitas dan pengelolaan aset yang lebih baik dibandingkan dua perusahaan lainnya. Namun, PT. Fast Food Indonesia Tbk menunjukkan kemampuan likuiditas yang lebih baik dalam membayar kewajiban jangka pendek. Temuan ini mengindikasikan bahwa dampak boikot terhadap kinerja keuangan perusahaan bervariasi, dengan beberapa perusahaan mampu mempertahankan kinerja yang lebih baik dibandingkan yang lain. Penelitian ini juga mengidentifikasi beberapa keterbatasan, termasuk periode analisis yang terbatas dan jumlah sampel yang kecil. Saran untuk penelitian selanjutnya adalah memperluas periode analisis, melibatkan lebih banyak perusahaan dari berbagai sektor, dan mempertimbangkan faktor-faktor eksternal yang mempengaruhi kinerja keuangan perusahaan.
Pengaruh Viral Marketing Dan Celebrity Endorser Terhadap Minat Beli Produk Make Up Azarine Safa Calista Putri Aulia; Yulis Nurul Aini
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 3 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Maret)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i3.188

Abstract

This study is a study that aims to understand the influence of Viral Marketing and celebrity endorsers on the interest in buying Azarine make-up products. This study is a quantitative type that uses a purposive sampling technique. Data collection was carried out by distributing questionnaires to 100 (one hundred) respondents. In the process of collecting respondent data, it was designed by creating an online questionnaire via Google Form with the intermediary of the message column on the TikTok application for 100 respondents. The sampling technique was carried out using a non-probability sampling technique and combined with the purposive sampling method. Data analysis used in the study that has been carried out using multiple linear regression and coefficient of determination. With the results obtained from this study, it is explained as follows: (1) Viral Marketing (X1) has a positive and significant influence on purchasing interest: (2) celebrity endorsers have a positive and significant influence on purchasing interest: (3) Viral Marketing and celebrity endorsers have a positive and significant influence on purchasing interest.
Pengaruh Kualitas Layanan dan Kepuasan Terhadap Loyalitas Pengunjung Malang Town Square Nur Hidayatri; Yulis Nurul Aini; Sanita Dzakirah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/d4m2mw20

Abstract

The retail industry in Indonesia continues to grow along with increasing consumer expectations and competition between shopping centers. This study aims to determine the effect of service quality and satisfaction on visitor loyalty Malang Town Square (Matos).The method used is a quantitative approach with a purposive sampling technique of 96 respondents.The data was analyzed using multiple linear regression with the help of SPSS. The results showed that service quality and satisfaction had a significant effect on loyalty simultaneously and partially. Service quality has a more dominant influence than satisfaction. The conclusion of this study shows that improving service quality and satisfaction is an important strategy in building visitor loyalty in the midst of intense competition.  
Pengaruh Customer Experience dan Kualitas layananTerhadap Loyalitas Pelanggan di UMKM Anda Cookies Eni Sukmaningsih; Yulis Nurul Aini; Lina Budiarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c49nwe78

Abstract

Companies in the Micro, Small, and Medium Enterprises (MSME) play a vital role in sustaining customers loyalty amid growing business competition. Anda Cookies as an MSME has delivered quality service and a positive shopping experience but continues to face difficulties in retaining repeat customers. This study aims to analyze the influence of customer experience and service quality on customer loyalty at Anda Cookies. This research adopted a quantitative approach, with data collected through questionnaires. Purposive sampling, was used to select 97 customers. The data were analyzed using multiple linear regression with SPSS version 25. The results showed that customer experience had a positive and significant effect on customer loyalty, meanwhile service quality had a positive but insignificant effect. Simultaneously, both variables significantly influenced customer loyalty. Based on the findings, it can be concluded that customer experience and service quality simultaneously have a positive and significant influence on customer loyalty at Anda Cookies. However, only customer experience shows a significant individual effect. It is recommended that the business continues to optimize customer interactions and service delivery in order to sustain and enhance customer loyalty.  
Pengaruh Live Streaming dan Content Marketing Terhadap Minat Beli Busana Online Produk Lozy Hijab Pada Tiktok Shop (Studi Pada Warga Malang) Intan Anisa Rachmadyanty Wijaya; Yulis Nurul Aini; Fullchis Nurtjahjani
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/s5jfft92

Abstract

Live streaming and content marketing are important factors that influence consumer purchase intention. Live streaming can create a more intimate and convincing experience, while content marketing can attract attention and create connections with the audience. This study aims to determine the influence of live streaming and content marketing, both partially and simultaneously, on the purchase intention of Lozy Hijab products on TikTok Shop among residents of Malang City. This is a quantitative study comprising two independent variables live streaming and content marketing and one dependent variable, purchase intention. Data was collected through a questionnaire distributed to 96 residents of Malang City who are familiar with the Lozy Hijab brand and have an interest in purchasing it. This study employed purposive sampling techniques. Data analysis was conducted using multiple linear regression to measure the influence of the two variables on Purchase Intention. The results of the study indicate that Live Streaming and Content Marketing have a significant partial influence on Purchase Intention. Simultaneously, both variables influence purchase intention. However, there are other factors beyond live streaming and content marketing that also influence purchase intention. It can be concluded that live streaming and content marketing play an important role in influencing consumer interest in Lozy Hijab products. The company is advised to pay more attention to optimizing the implementation of live streaming and content marketing
Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Pada UMKM Lumpur Kentang 27 Cabang Pasar Oro-Oro Dowo Kota Malang Anisa Febrianita Zein; Eko Boedhi Santoso; Yulis Nurul Aini
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jpz38e91

Abstract

UMKM Lumpur Kentang 27 is one of the businesses in the culinary sector in Malang that faces intense market competition. This study discusses the role of product quality and pricing in shaping customer loyalty at UMKM Lumpur Kentang 27. The aim of the research is to analyze the influence of these two variables on customer loyalty. The research adopted a quantitative method with an explanatory research approach. The results of the study indicate that the product quality variable has a positive and significant effect on customer loyalty. The price variable also has a positive and significant effect on customer loyalty. Simultaneously, both variables have a positive and significant effect on customer loyalty. The conclusion of this study recommends that UMKM are advised to maintain product quality and implement competitive pricing strategies to sustainably enhance customer loyalty.
Pengaruh Kualitas Produk dan Viral Marketing Terhadap Keputusan Pembelian pada Produk  Cushion Instaperfect di Yuna Cosmetics Annisa Khurotul Mayyasari; Yulis Nurul Aini; Asminah Rachmi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/prkqpf82

Abstract

The development of digital marketing in the modern era encourages business actors in the beauty industry to utilize social media as an effective and efficient promotional tool. Instaperfect, as a local cosmetic brand, has experienced increased sales due to the combination of superior product quality and well-targeted viral marketing strategies. This study aims to determine the influence of product quality and viral marketing on the purchase decision of Instaperfect cushion products at Yuna Cosmetics. This research is a quantitative study. Data collection was conducted through the distribution of questionnaires to 84 respondents who had purchased and used the Instaperfect Cushion product. The sampling technique used was purposive sampling, and the analysis tool employed was multiple linear regression with the help of SPSS software.The results of the analysis show that the product quality variable has a t-count > t-table (4.994 > 1.6589), indicating a positive and significant effect on purchase decisions. Similarly, the viral marketing variable also has a t-count > t-table (4.642 > 1.6589), indicating that viral marketing also has a positive and significant effect. The F-test results show that both variables simultaneously have a significant effect on purchase decisions with an F-count > F-table (64.008 > 3.08). The coefficient of determination (R²) is 0.736, meaning that 73.6% of purchase decisions are influenced by the two independent variables, while the remaining 26.4% is influenced by other factors outside the scope of this research. Based on these results, it can be concluded that product quality and viral marketing, both partially and simultaneously, have a significant influence on purchase decisions. Therefore, it is recommended that Instaperfect continue to maintain and improve product quality while also strengthening its viral marketing strategies in order to increase consumer purchase decisions at Yuna Cosmetics.
Pengaruh Harga dan Fasilitas Terhadap Kepuasan Konsumen Agen Tour Purple Garage Ninche Andiny; Yulis Nurul Aini; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6f8h7x81

Abstract

Price is one of the most critical factors influencing customer satisfaction. Satisfaction is closely linked to customer loyalty and business sustainability. In the service industry, particularly in tourism transportation, the alignment between the price paid and the facilities received is a key benchmark in evaluating service quality. This study aims to analyze the influence of price and facilities on customer satisfaction. This research used a quantitative descriptive approach, with price and facilities as independent variables, and customer satisfaction as the dependent variable. Data were gathered through questionnaires distributed to 100 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression. The research results show that price and amenities have a positive and significant influence on customer satisfaction. Of these two variables, amenities have a greater influence than price. This suggests that customer satisfaction is more influenced by the extent to which the amenities provided meet or even exceed their expectations. The findings indicated that regular evaluation of pricing strategies and continuous improvement of facilities were necessary to meet customer expectations and improve satisfaction effectively.
Co-Authors Anisa Febrianita Zein Annisa Khurotul Mayyasari Asminah Rachmi Baroroh Lestari Eko Boedhi Santoso Eni Sukmaningsih Fullchis Nurtjahjani Intan Anisa Rachmadyanty Wijaya Lina Budiarti Ludfi Djajanto Mohammad Maskan Ninche Andiny Nur Hidayatri Nurtjahjani, Fullchis Safa Calista Putri Aulia Sanita Dzakirah