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Pendampingan Branding Dan Digital Marketing Untuk Meningkatkan Penjualan Produk UMKM Catering Di Kelurahan Kepanjen Kidul, Kota Blitar Junita Pramita Sari; Nurjanti Takarini
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.402

Abstract

Based on the problems faced by UMKM Catering in the Kepanjen Kidul sub-district, Blitar City, it is necessary to have training in digital marketing strategies and product brand recognition so that they are known in a wider market. The method used in this service is to provide solutions to MSME catering problems, including branding assistance and digital marketing strategies through social media. Based on the results of the service that has been carried out including making logos, brochures, catalogs, banners and creating social media accounts as online marketing media, the dedication program in branding and digital marketing assistance to UMKM Catering has gone well because UMKM Catering owners can gain new knowledge and skills to be applied to its business with the aim of increasing product competitiveness and increasing product sales revenue.
Pemberdayaan Kelompok PKK Melalui Pelatihan Pembuatan Batik Jumputan dan Digital Marketing di Kelurahan Kepanjenlor Kota Blitar Afika Qothrunnada; Nurjanti Takarini
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.403

Abstract

Jumputan batik is batik which is done using tie dyeing, tied with rope, dyed using powdered textile dyes. This batik does not use wax, but the cloth is sewn and tied using rubber or rope. The socialization was carried out to PKK RT 04 RW 06. The methods used in this community service were lectures or delivery of material, demonstrations and the practice of making batik. The background of the socialization was to add insight to PKK mothers through training on how to make jumputan batik and digital marketing. The socialization of jumputan batik aims to increase community creativity in entrepreneurship and preserve local culture in the area. Batik making training is expected to support the community's economy in Kepanjenlor Village, Blitar City. The results of this socialization were that PKK mothers became enthusiastic about doing jumputan batik products, were able to market their products through digital marketing, became more skilled at making jumputan batik, and were able to develop potential in independent entrepreneurship through batik training.
The Effect of Market Value, Profitability, and Solvency to Return of Shares in Automotive Companies Listed on the Indonesian Stock Exchange Farraniza Artha Ridha; Nurjanti Takarini
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.564

Abstract

This study aims to determine the effect of market value, profitability and solvency of stock returns of automotive companies listed on the IDX. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample is 70 companies. The analytical tool used in this study is the SPSS model. The secondary source used in this study was obtained from an automotive company listed on the Indonesia Stock Exchange, namely www.idx.co.id. The results of this study indicate that market value has a positive and insignificant effect on stock returns in automotive sector companies in 2018-2022. Market value (Earning Per Share/EPS) is often considered as one of the important factors influencing stock returns. EPS reflects the profit generated by the company for each outstanding share. However, there are situations where the EPS market value does not have a significant effect on stock returns. Profitability has a positive and significant effect on stock returns of automotive sector companies in 2018-2022. This is because a high profitability ratio can attract investors, increase trust, and cause an increase in demand for company shares. Solvability has a positive and significant effect on stock returns of automotive sector companies in 2018-2022. This is because debt as business capital will help maximize the company's operations so that the profits obtained will also be maximized.
Business Management Literation And Legality E-Commerce In The Pandemic Nurjanti Takarini; Anajeng Esri Edhi Mahanani; Eko Wahyudi
VSJ | Veteran Society : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2020): Veteran Society : Jurnal Pengabdian Masyarakat
Publisher : Fakultas Hukum, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/vsj.v1i2.8

Abstract

This article discusses the community service activities that have been carried out in the PKK RT / RW 005/005 Manukan Kulon group, Surabaya. This community service activity is held with the consideration that the author as an academic feels the need to participate in parsing the economic problems in society caused by the Covid-19 pandemic. The impact of the Covid-19 pandemic, which created many unemployment clusters due to layoffs from closed businesses, as well as macroeconomic impacts that affect the economic conditions of the Indonesian State, require the contribution of solutions from all parties, including academics who have the dharma of community service. Business management literacy andlegality are e-commerce implemented as a means of providing understanding to the community and building PKK groups that are legally aware and smart in managing their business by utilizing information technology media.
Analisis Return Saham Pada Perusahaan Sektor Pertambangan Yang Terdaftar di Bursa Efek Indonesia Wahyualfani, Intan; Nurjanti Takarini
Cerdika: Jurnal Ilmiah Indonesia Vol. 1 No. 6 (2021): Cerdika: Jurnal Ilmiah indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v1i6.99

Abstract

Perusahaan harus memperhatikan cara bagaimana agar bisa mempertahankan harga saham agar tetap tinggi sehingga mampu memberikan return saham yang besar setiap periodenya. Likuiditas, leverage serta profitabilitas adalah rasio yang dapat membantu investor untuk mengetahui sejauh mana kinerja dari sebuah perusahaan.  Ketiga rasio tersebut dapat mempengaruhi keputusan para investor untuk menanam lebih banyak saham yang nantinya akan berdampak positif pada return saham. Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh likuiditas, leverage dan Profitabilitas terhadap return saham pada perusahaan sektor pertambangan yang terdaftar di Bursa Efek Indonesia. Penelitian juga dilakukan berdasarkan data penunjang pada tahun 2017-2019, sehingga dapat dinyatakan dalam data yang masih baru. Penelitian ini menggunakan usaha yang ada pada bidang pertambangan dan terdata di Bursa Efek Indonesia (BEI) dari tahun 2017 hingga 2019 sebagai sampel penelitian dan berjumlah 40 perusahaan dengan menggunakan metode penelitian analisis regresi berganda. Pendekatan yang dipilih oleh peneliti untuk menunjang riset adalah kuantitatif. Temuan dari riset ini menyatakan variabel Likuiditas (X1) memiliki pengaruh yang positif terhadap return saham dapat diterima, dengan nilai koefisien 0,008 serta tingkat sig. 0,000 < ? = 0,05 dengan hasil Signifikan (positif). Leverage (X2) tidak menunjukkan pengaruh yang positif terhadap return saham dan tidak dapat diterima, diikuti nilai koefisien 0,352 serta diikuti tingkat sig. 0,043 < ? = 0,05 dengan hasil Signifikan (positif). Profitabilitas (X3) tidak menunjukkan pengaruh negative dan return saham diterima, serta nilai koefisien 0,092 serta tingkat sig. 0,005 < ? = 0,05 dan juga hasil Signifikan (positif). Kesimpulan yang didapat adalah, current ratio dipilih menjadi proksi likuiditas dan memberikan kontribusi kepada return saham pada usaha di bidang pertambangan dan terdata di BEI. Debt equity ratio yang dipilih sebagai proksi leverage memberikan kontribusi terhadap return saham yang ada di usaha bidang pertambangan serta terdata di BEI. Profitabilitas yang diproksikan dengan return on asset memberikan kontribusi terhadap return saham perusahaan sektor pertambangan yang terdaftar di BEI.
Analysis Of Dividend Policy With Profitability As Intervening Variable In Financial Sector Companies Listed On The Indonesia Stock Exchange Ayu Rachmawati; Nurjanti Takarini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1481

Abstract

The study is done to determine the influence of profitability as an intervening variable in its influence on leverage and the size of the company on the dividends policy. The population of financial sector companies listed in BEI during the year 2018- 2021. The method employed in sample formulating uses a purposive sampling method. We've obtained as many as 24 companies under 4 years of observation, bringing the total data to 96. Using data analysis techniques for path analysis, outlier tests, classic assumption tests, hypothetical and sobel impact detection tests with the help of a SPSS 26 data analysis program. Research suggests that corporate leverage and size do not affect profitability. Leverage has no effect on the dividends policy, corporate size and profitability has no impact on the dividends policy, while profitability as a variable intervening is unable to capitalize on the relationship between leverage and corporate size on the dividends through indirect influence that is greater than direct impact and proving by using the sobel test.
Pengaruh Literasi Keuangan, Gaya Hidup, dan Locus of control terhadap Perilaku Keuangan dengan Fintech sebagai Moderasi pada Gen Z Surabaya Naufal Afif Dwinka Tantra; Nurjanti Takarini
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.235

Abstract

The rapid development of financial technology has transformed transactional behavior, particularly among Generation Z. Easy access through mobile banking, particularly BCA Mobile, has made financial activities more practical but also poses risks of consumptive behavior due to low financial literacy and self-control. This study aims to analyze the influence of Financial Literacy, Lifestyle, and Locus of control on Financial Behavior, with Financial technology as a moderating variable. The research population consists of Generation Z users of BCA Mobile in Surabaya. A total of 147 respondents were selected using purposive sampling based on specific criteria. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The findings show that Financial Literacy and Locus of control have a significant positive effect on Financial Behavior, while Lifestyle has a significant negative effect. Furthermore, Financial technology is proven to moderate the influence of Financial Literacy and Locus of control on Financial Behavior, but not the relationship between Lifestyle and Financial Behavior.