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Pengaruh Penggunaan Media Sosial, Lingkungan Sekolah, dan Partisipasi Siswa terhadap Hasil Belajar Kelas X Bisnis Digital SMKS Ketintang Surabaya Adamas Hafizh Addin; Tri sudarwanto; Irawati, Winaika; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p96-104

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan media sosial, lingkungan sekolah, dan partisipasi siswa terhadap hasil belajar siswa kelas X Bisnis Digital di SMKS Ketintang Surabaya. Latar belakang penelitian ini didasarkan pada rendahnya hasil belajar siswa, tingginya intensitas penggunaan media sosial, kondisi lingkungan sekolah yang kurang mendukung, serta rendahnya partisipasi siswa dalam kegiatan pembelajaran. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei terhadap 49 siswa yang belum mencapai Kriteria Ketuntasan Minimal (KKM). Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan angket dengan skala Likert 1–4. Hasil analisis regresi linear berganda menunjukkan bahwa penggunaan media sosial tidak berpengaruh signifikan terhadap hasil belajar (sig. 0,931). Lingkungan sekolah menunjukkan pengaruh negatif signifikan (sig. 0.000), sedangkan partisipasi siswa berpengaruh positif signifikan (sig. 0,000) terhadap hasil belajar. Secara simultan, ketiga variabel memberikan pengaruh signifikan dengan koefisien determinasi sebesar 68,5%. Temuan ini menekankan pentingnya partisipasi aktif siswa dalam proses belajar sebagai faktor dominan dalam peningkatan hasil belajar. Penelitian ini merekomendasikan peningkatan literasi digital, penciptaan lingkungan belajar yang kondusif, serta penerapan strategi pembelajaran yang mampu mendorong keterlibatan aktif siswa untuk mendukung keberhasilan akademik.
Development of Interactive Teaching Modules in Digital Marketing Learning to Improve Vocational High School Students' Learning Outcomes Sukamto, Dinda Dwi Lukita; Tri Sudarwanto; Yoyok Soesatyo
Jurnal Pendidikan Edutama Vol 12 No 2 (2025): July 2025
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

use of less interactive text teaching modules makes students less enthusiastic and have difficulty in understanding the concept of digital marketing in depth so that it can affect the learning outcomes of these students. This study aims to develop an interactive module in digital marketing learning to improve the learning outcomes of vocational high school students. The research method is Research and Development (R&D) with the ADDIE method type which includes the stages of analysis research (analyze), design stage (design), development stage (development), implementation stage (implementation), and evaluation (evaluation). The interactive module developed contains digital marketing learning materials, interactive evaluations, and multimedia content accessed via Android devices. The results of validation by material experts, language experts, and media experts showed that the interactive module developed was declared very feasible to use. Product trials were conducted on 40 vocational high school students who were divided into two groups, namely the experimental group and the control group. The results of the study showed that the use of interactive modules significantly improved student learning outcomes. The research results show that the use of interactive modules significantly improves student learning outcomes. Furthermore, student responses to the interactive modules were very positive, both in terms of ease of use, appeal, and efficiency. Therefore, these interactive modules are effective in digital marketing learning to improve student learning outcomes.
The Effect of Digital Marketing Learning and TikTok Live Practices on Work Readiness Through Self-Efficacy among Digital Business Students at SMK Labschool UNESA 1 Surabaya Dwi Maulida; Tri Sudarwanto
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.11067

Abstract

Work readiness among vocational high school (SMK) graduates remains a critical challenge, as reflected in the relatively high unemployment rate among SMK graduates and the persistent mismatch between graduate competencies and the demands of the business and industrial sectors. This condition underscores the need for learning approaches that strengthen students’ technical competencies while enhancing their confidence in entering the workforce. This study aims to analyze the effect of digital marketing learning and TikTok Live practices on work readiness through self-efficacy among Digital Business students at SMK Labschool UNESA 1 Surabaya. A quantitative approach with an explanatory research design was employed. The population comprised 44 eleventh- and twelfth-grade students, all of whom were selected using a total sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using IBM SPSS Statistics 30 through validity testing, reliability testing, classical assumption testing, path analysis, t-tests, coefficient of determination analysis, and the Sobel test. The findings indicate that digital marketing learning and TikTok Live practices have positive and significant effects on both students’ self-efficacy and work readiness. Self-efficacy also has a positive effect on work readiness and partially mediates the effects of digital marketing learning and TikTok Live practices on work readiness. These findings demonstrate that the integration of experience-based digital learning can strengthen students’ competencies, self-confidence, and readiness to enter the workforce. The study contributes to vocational education by highlighting digital marketing learning and TikTok Live practices as relevant instructional strategies for aligning student competencies with contemporary workplace demands.