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All Journal Equator Journal of Management and Entrepreneurship International Journal of Artificial Intelligence Research Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science, Education, Communication and Economics SWARNA Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Riwayat: Educational Journal of History and Humanities
Sugiardi, Sigit
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Digital Marketing Pada Usaha Tani Hidroponik di Kelompok Tani Hidroponik RB Farm Group Bancin, Hardi Dominikus; Maulana, Uray Andrey Indra; Ariffin, Muchammad; Sugiardi, Sigit; Hidayat, Nur
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, April 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i4.1283

Abstract

Sektor pertanian merupakan peranan penting dalam mendukung kebutuhan pangan masyarakat. Kemajuan teknologi memiliki peranan inovasi dalam dunia pertanian, salah satunya yaitu hidroponik. Hidroponik dapat dijadikan alternatif budidaya pertanian dengan kondisi lahan yang sempit atau tidak memadai. RB Farm Group merupakan bisnis fokus pada usaha hidroponik, namun memiliki permasalahan dalam mengurangi sisa produksi karena penyerapan konsumen yang kurang. Hal ini disebabkan belum adanya penerapan digital marketing untuk mendukung bisnisnya. Solusi yang ditawarkan, salah satunya adalah membuat platform sosial media Instagram yang digunakan untuk menyelesaikan permasalahan mitra. Hasil evaluasi dari kegiatan ini ditemukan bahwa penerapan sosial media Instagram membantu RB Farm Group dalam meningkatkan pangsa pasarnya sekaligus mengurangi sisa produksi yang tidak terserap oleh konsumen hingga 3% per bulan produksi. Kesimpulannya adalah bahwa penerapan digital marketing di zaman sekarang merupakan sarana yang wajib dilakukan oleh pelaku usaha untuk meningkatkan daya saing usahanya.
Human Resource Selection and Marketing: The Role of Human Resource Management in the Enterprise Pramesworo, Ignatius Septo; Sugiardi, Sigit; Harahap, Ida; Nurbakti, Rezky; Rosari, Dini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3062

Abstract

This research aimed to explore the strategic role of HRM in selecting and marketing HR as a key asset for the company's success. The research focuses on how HRM can find and recruit talent that fits the organization's needs amid tough business competition. HR selection based on technical competence, behavior, and alignment with corporate values is seen as a crucial first step in building a strong resource foundation. Also, talent marketing strategies are important in a competitive job market. They include employer branding, career development, and employee engagement initiatives. They help attract and retain top talent. This study uses a qualitative approach to understand the processes and strategies that companies implement in HR selection and marketing. We collected data through in-depth interviews with HR managers. They were from five multinational companies in tech, manufacturing, and services. Also, watching the recruitment and training gave insights into the companies' internal dynamics and best practices. Document analysis such as recruitment policies, annual reports, and HR marketing strategies were also used to enrich the research data. The results show that a competency-based HR selection strategy. It improves recruitment and ensures new hires have the right skills to support the company's goals. On the other hand, integrated HR marketing has benefits. It boosts the company's image as an ideal workplace (employer branding). It also provides career development. This approach has increased the company's appeal to talent and strengthened employee loyalty. This approach significantly enhances a company's competitiveness in the global labor market.
The Moderating Role of Self Efficacy on the Effect of Digital Literacy on Entrepreneurial Intention Hidayat, Nur; Sugiardi, Sigit; Gunawan, Setyo; Rawa, Ricola Dewi; Puspitasari, Nindy
Equator Journal of Management and Entrepreneurship (EJME) Vol 13, No 3 (2025): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v13i3.93993

Abstract

The present study has been designed to examine the effect of digital literacy and self-efficacy on entrepreneurial intention, as well as the moderating role of self-efficacy in the relationship between digital literacy and entrepreneurial intention in students of the Faculty of Economics and Business at Universitas Panca Bhakti. The research method utilizes a quantitative approach, employing a questionnaire that was distributed to 200 students who were selected through purposive sampling. The collected data is then analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The findings of the study indicated that Digital Literacy exerts a substantial influence on Entrepreneurial Intention, while Self-efficacy also demonstrated a significant impact on Entrepreneurial Intention. However, the hypothesis that self-efficacy moderates the effect of digital literacy on entrepreneurial intention remains unproven.
Regulatory Challenges in the Face of the Gig Economy and Cross-Border Remote Work R Pugu, Melyana; Sugiardi, Sigit; Thalib, Bahrun
International Journal of Social Science, Education, Communication and Economics Vol. 4 No. 2 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v4i2.510

Abstract

The development of the gig economy and cross-border remote work has significantly changed the face of the world of work but also poses complex regulatory challenges. This research aims to identify and analyse the regulatory challenges faced in the context of the gig economy and cross-border remote work and evaluate the policy responses from various countries. The method used is a literature review by examining scientific literature, national and international regulations, and related policy reports. The results showed that the unclear legal status of workers, differences in regulations between countries, taxation issues, and limited social protection are the main obstacles. This research recommends the need for adaptive regulatory reforms and international collaboration to create an inclusive and equitable legal framework to support sustainable growth of the digital economy and protect workers' rights.
Breaking Barriers to Digital Adoption: A Case Study of Paddy Farmers in West Kalimantan Bancin, Hardi Dominikus; Sirait, Resmaya Agnesia Mutiara; Sugiardi, Sigit
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.757-776

Abstract

The adoption of digital agricultural technologies is regarded as a pivotal measure for enhancing productivity and efficiency in Indonesia's paddy farming sector. This research is concerned with the factors that influence the adoption of digital technologies among paddy farmers in Kubu Raya Regency, West Kalimantan. A quantitative approach was employed in the study, which involved 150 farmers. The role of government support, farmer characteristics, mentoring, and perceptions in promoting agricultural digitalisation was analysed. The findings indicate that the role of the government, particularly in the development of infrastructure and the provision of financial assistance, is the most significant factor influencing the adoption of digital technologies. Mentoring programs, in particular those that concentrate on the spheres of education and motivation, also assume a pivotal role. However, contrary to expectations, farmers' perceptions alone do not significantly impact their decision to adopt digital technologies. This suggests that, while attitudes towards technology are favourable, structural and educational support are vital for effective implementation. The study concludes that the key factors in fostering digital transformation in the region's agricultural sector are the enhancement of infrastructure, the provision of targeted training, and the offering of financial incentives.
Traditional Fishermen's Productivity Amid Fluctuations in the Increase in Subsidized Fuel Oil Sugiardi, Sigit
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1292

Abstract

The purpose of this research is to determine the Productivity of Traditional Fishermen in the Midst of Fluctuations in the Increase in Subsidized Fuel Oil. In this study, the author optimally uses two data sources related to this study, namely. Primary data sources and secondary data sources. The main sources of this research are books and scientific journals on Traditional Fishermen Productivity. At the same time, this research is supported (secondary) by other works of thought related to the results of research related to the Fluctuation of Subsidized Fuel Oil Increases. The results of this research are that the fuel subsidy policy has a very important role in supporting the continuity of traditional fishermen's businesses, especially in the face of frequent fluctuations in fuel prices. By reducing operational costs, fuel subsidies help fishermen maintain productivity, improve social welfare, and support the sustainability of the fisheries sector. However, to achieve maximum benefits, it is important for the government to manage subsidies in a targeted, efficient, and supportive manner of using environmentally friendly technologies that reduce dependence on fossil fuels Dependence on fuel oil (BBM) has a major impact on the resilience of the traditional fisheries sector, both in terms of economy and environment. This dependence not only creates dependence on limited natural resources but also increases environmental damage, pollutes waters, and contributes to global warming. Therefore, it is important for fishermen and governments to develop more efficient and environmentally friendly energy alternatives to reduce dependence on fuel and support the sustainability of natural resources and marine ecosystems that depend on environmental balance
Consumer Sentiment Analysis in Continuous Marketing Kunda, Asri; Sugiardi, Sigit; Bormasa, Monica Feronica; Supriadi, Asep; Muliyati, Muliyati
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2991

Abstract

The objective of this research is to examine consumer attitudes toward sustainable marketing practices in order to ascertain the efficacy of marketing strategies and to identify the challenges faced by companies in this regard. This study employed a qualitative approach, with data collected through in-depth interviews with 20 consumers and social media analysis to identify consumer sentiment patterns. The findings indicate that the majority of consumers hold positive attitudes toward sustainable marketing, particularly with regard to environmental awareness and the company's dedication to environmental preservation. However, the primary challenges identified include the perception of elevated prices on sustainable products and a lack of confidence in sustainability claims (greenwashing). The conclusion of this study underscores the significance of transparency and effective communication in sustainable marketing strategies to foster consumer trust. This research offers strategic insights for companies seeking to enhance sustainability campaigns and cultivate consumer loyalty.
Strategi Akselerasi Pembiayaan ISPO pada Petani Sawit Mandiri di Desa Radak Baru Kecamatan Terantang Sugiardi, Sigit; Kurniawan, Hery Medianto; Mursalin, Adi
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50432

Abstract

Penelitian ini bertujuan untuk membuat strategi akselerasi pembiayaan ISPO bagi petani sawit mandiri. Faktanya sertifikasi ISPO merupakan tantangan finansial bagi petani sawit mandiri, karena diperlukan biaya yang cukup besar untuk mendapatkannya, sedanfkan akses pembiayaan petani cukup rendah. Oleh karena itu diperlukan strategi percepatan pembiayaan ISPO bagi petani sawit mandiri. Analisis data menggunakan pendekatan kuantitatif deskriptif melalui SWOT Analisis. Obyek penelitian adalah petani sawit mandiri di Desa Radak Baru Kecamatan Terentang Kabupaten Kubu Raya. Hasil penelitian menunjukkan bahwa posisi strategi petani sawit mandiri di Desa Radak Baru berada pada Kuadran I, yakni Strategi SO-Agresif. Strategi akselerasi pembiayaan yang dapat di implementasikan berdasarkan hasil penelitian ini adalah optimalisasi program hibah pembiayaan ISPO melalui koperasi berbadan hukum, kemitraan strategis dengan lembaga keuangan berbasis keberlanjutan, kampanye kolektif sawit berkelanjutan berbasis kesadaran petani dan permintaan pasar, sinergi program pelatihan teknis ISPO dan teknologi baru, pemanfaatan insentif fiskal dan CSR daerah untuk pendampingan ISPO, pembentukan unit usaha bersertifikasi di Koperasi dan integrasi sertifikasi ISPO ke dalam Rencana Pembangunan Desa
Co-Authors Ariffin, Muchammad Asep Supriadi Harahap, Ida Hardi Dominikus Bancin Ignatius Septo Pramesworo Kunda, Asri Kurniawan, Hery Medianto Melyana R. Pugu Monica Feronica Bormasa Muliyati, Muliyati Mursalin, Adi Nur Hidayat Nurbakti, Rezky Puspitasari, Nindy Rawa, Ricola Dewi Rosari, Dini Setyo Gunawan, Setyo Sirait, Resmaya Agnesia Mutiara Thalib, Bahrun Uray Andrey Indra Maulana