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All Journal Equator Journal of Management and Entrepreneurship International Journal of Artificial Intelligence Research Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics SWARNA Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Riwayat: Educational Journal of History and Humanities
Sugiardi, Sigit
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penerapan Digital Marketing Pada Usaha Tani Hidroponik di Kelompok Tani Hidroponik RB Farm Group Bancin, Hardi Dominikus; Maulana, Uray Andrey Indra; Ariffin, Muchammad; Sugiardi, Sigit; Hidayat, Nur
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, April 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i4.1283

Abstract

Sektor pertanian merupakan peranan penting dalam mendukung kebutuhan pangan masyarakat. Kemajuan teknologi memiliki peranan inovasi dalam dunia pertanian, salah satunya yaitu hidroponik. Hidroponik dapat dijadikan alternatif budidaya pertanian dengan kondisi lahan yang sempit atau tidak memadai. RB Farm Group merupakan bisnis fokus pada usaha hidroponik, namun memiliki permasalahan dalam mengurangi sisa produksi karena penyerapan konsumen yang kurang. Hal ini disebabkan belum adanya penerapan digital marketing untuk mendukung bisnisnya. Solusi yang ditawarkan, salah satunya adalah membuat platform sosial media Instagram yang digunakan untuk menyelesaikan permasalahan mitra. Hasil evaluasi dari kegiatan ini ditemukan bahwa penerapan sosial media Instagram membantu RB Farm Group dalam meningkatkan pangsa pasarnya sekaligus mengurangi sisa produksi yang tidak terserap oleh konsumen hingga 3% per bulan produksi. Kesimpulannya adalah bahwa penerapan digital marketing di zaman sekarang merupakan sarana yang wajib dilakukan oleh pelaku usaha untuk meningkatkan daya saing usahanya.
The Moderating Role of Self Efficacy on the Effect of Digital Literacy on Entrepreneurial Intention Hidayat, Nur; Sugiardi, Sigit; Gunawan, Setyo; Rawa, Ricola Dewi; Puspitasari, Nindy
Equator Journal of Management and Entrepreneurship (EJME) Vol 13, No 3 (2025): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v13i3.93993

Abstract

The present study has been designed to examine the effect of digital literacy and self-efficacy on entrepreneurial intention, as well as the moderating role of self-efficacy in the relationship between digital literacy and entrepreneurial intention in students of the Faculty of Economics and Business at Universitas Panca Bhakti. The research method utilizes a quantitative approach, employing a questionnaire that was distributed to 200 students who were selected through purposive sampling. The collected data is then analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The findings of the study indicated that Digital Literacy exerts a substantial influence on Entrepreneurial Intention, while Self-efficacy also demonstrated a significant impact on Entrepreneurial Intention. However, the hypothesis that self-efficacy moderates the effect of digital literacy on entrepreneurial intention remains unproven.
Regulatory Challenges in the Face of the Gig Economy and Cross-Border Remote Work R Pugu, Melyana; Sugiardi, Sigit; Thalib, Bahrun
International Journal of Social Science, Education, Communication and Economics Vol. 4 No. 2 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v4i2.510

Abstract

The development of the gig economy and cross-border remote work has significantly changed the face of the world of work but also poses complex regulatory challenges. This research aims to identify and analyse the regulatory challenges faced in the context of the gig economy and cross-border remote work and evaluate the policy responses from various countries. The method used is a literature review by examining scientific literature, national and international regulations, and related policy reports. The results showed that the unclear legal status of workers, differences in regulations between countries, taxation issues, and limited social protection are the main obstacles. This research recommends the need for adaptive regulatory reforms and international collaboration to create an inclusive and equitable legal framework to support sustainable growth of the digital economy and protect workers' rights.
Breaking Barriers to Digital Adoption: A Case Study of Paddy Farmers in West Kalimantan Bancin, Hardi Dominikus; Sirait, Resmaya Agnesia Mutiara; Sugiardi, Sigit
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.757-776

Abstract

The adoption of digital agricultural technologies is regarded as a pivotal measure for enhancing productivity and efficiency in Indonesia's paddy farming sector. This research is concerned with the factors that influence the adoption of digital technologies among paddy farmers in Kubu Raya Regency, West Kalimantan. A quantitative approach was employed in the study, which involved 150 farmers. The role of government support, farmer characteristics, mentoring, and perceptions in promoting agricultural digitalisation was analysed. The findings indicate that the role of the government, particularly in the development of infrastructure and the provision of financial assistance, is the most significant factor influencing the adoption of digital technologies. Mentoring programs, in particular those that concentrate on the spheres of education and motivation, also assume a pivotal role. However, contrary to expectations, farmers' perceptions alone do not significantly impact their decision to adopt digital technologies. This suggests that, while attitudes towards technology are favourable, structural and educational support are vital for effective implementation. The study concludes that the key factors in fostering digital transformation in the region's agricultural sector are the enhancement of infrastructure, the provision of targeted training, and the offering of financial incentives.
Traditional Fishermen's Productivity Amid Fluctuations in the Increase in Subsidized Fuel Oil Sugiardi, Sigit
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1292

Abstract

The purpose of this research is to determine the Productivity of Traditional Fishermen in the Midst of Fluctuations in the Increase in Subsidized Fuel Oil. In this study, the author optimally uses two data sources related to this study, namely. Primary data sources and secondary data sources. The main sources of this research are books and scientific journals on Traditional Fishermen Productivity. At the same time, this research is supported (secondary) by other works of thought related to the results of research related to the Fluctuation of Subsidized Fuel Oil Increases. The results of this research are that the fuel subsidy policy has a very important role in supporting the continuity of traditional fishermen's businesses, especially in the face of frequent fluctuations in fuel prices. By reducing operational costs, fuel subsidies help fishermen maintain productivity, improve social welfare, and support the sustainability of the fisheries sector. However, to achieve maximum benefits, it is important for the government to manage subsidies in a targeted, efficient, and supportive manner of using environmentally friendly technologies that reduce dependence on fossil fuels Dependence on fuel oil (BBM) has a major impact on the resilience of the traditional fisheries sector, both in terms of economy and environment. This dependence not only creates dependence on limited natural resources but also increases environmental damage, pollutes waters, and contributes to global warming. Therefore, it is important for fishermen and governments to develop more efficient and environmentally friendly energy alternatives to reduce dependence on fuel and support the sustainability of natural resources and marine ecosystems that depend on environmental balance
Strategi Akselerasi Pembiayaan ISPO pada Petani Sawit Mandiri di Desa Radak Baru Kecamatan Terantang Sugiardi, Sigit; Kurniawan, Hery Medianto; Mursalin, Adi
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50432

Abstract

Penelitian ini bertujuan untuk membuat strategi akselerasi pembiayaan ISPO bagi petani sawit mandiri. Faktanya sertifikasi ISPO merupakan tantangan finansial bagi petani sawit mandiri, karena diperlukan biaya yang cukup besar untuk mendapatkannya, sedanfkan akses pembiayaan petani cukup rendah. Oleh karena itu diperlukan strategi percepatan pembiayaan ISPO bagi petani sawit mandiri. Analisis data menggunakan pendekatan kuantitatif deskriptif melalui SWOT Analisis. Obyek penelitian adalah petani sawit mandiri di Desa Radak Baru Kecamatan Terentang Kabupaten Kubu Raya. Hasil penelitian menunjukkan bahwa posisi strategi petani sawit mandiri di Desa Radak Baru berada pada Kuadran I, yakni Strategi SO-Agresif. Strategi akselerasi pembiayaan yang dapat di implementasikan berdasarkan hasil penelitian ini adalah optimalisasi program hibah pembiayaan ISPO melalui koperasi berbadan hukum, kemitraan strategis dengan lembaga keuangan berbasis keberlanjutan, kampanye kolektif sawit berkelanjutan berbasis kesadaran petani dan permintaan pasar, sinergi program pelatihan teknis ISPO dan teknologi baru, pemanfaatan insentif fiskal dan CSR daerah untuk pendampingan ISPO, pembentukan unit usaha bersertifikasi di Koperasi dan integrasi sertifikasi ISPO ke dalam Rencana Pembangunan Desa
DIGITALISASI PEMASARAN PRODUK TURUNAN HASIL PERTAMBANGAN RAKYAT DAN PELATIHAN PEMBUATAN JAMUR TIRAM SERTA PENANAMAN POHON DI PENIRAMAN Octaviani, Dina; Sugiardi, Sigit; Hidayat, Nur; Hidayat, Amung; Wahyu , Sigit Nugroho; Susanti, Riska; Kurniawan, Kurniawan; Lestari, Wenti; Rika, Magdalena; Supianto, Riski
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18605

Abstract

Desa Peniraman memiliki potensi ekonomi yang signifikan dari sumber daya pertambangan yang melimpah; namun potensi tersebut kurang dimanfaatkan karena berbagai permasalahan. Promosi produk turunan pertambangan, termasuk peralatan masak tradisional, masih sangat bergantung pada perantara, sehingga harga jual menjadi rendah dan akses pasar menjadi terbatas. Permasalahan ini diperburuk oleh minimnya pengetahuan dan keterampilan masyarakat dalam pemasaran digital, pengemasan produk, dan branding, yang melemahkan daya saing produk mereka. Selain persoalan ekonomi, wilayah perbukitan yang telah digali juga memerlukan upaya perlindungan lingkungan. Untuk mengatasi tantangan tersebut, Universitas Panca Bhakti melalui Tim Pengabdian kepada Masyarakat (PKM) bekerja sama dengan PT. Sulenco Wibawa Perkasa dan Unit Pelaksana Teknis Kesatuan Pengelolaan Hutan (UPT KPH) Kabupaten Mempawah dalam melaksanakan sebuah program pemberdayaan masyarakat. Program ini menekankan tiga solusi utama: digitalisasi kegiatan pemasaran untuk meningkatkan penjualan produk terkait pertambangan, pelatihan budidaya jamur tiram sebagai sumber pendapatan alternatif, serta pelaksanaan kegiatan penanaman pohon untuk pemulihan lingkungan. Inisiatif ini bertujuan meningkatkan pemberdayaan ekonomi masyarakat sekaligus mendorong kesadaran lingkungan, sejalan dengan Indikator Kinerja Utama (IKU) perguruan tinggi dalam pelaksanaan pengabdian untuk menangani permasalahan nyata di masyarakat.
The Influence of Indonesia’s National Economic Policy on Human Resource Development in Humbang Hasundutan Regency Sugiardi, Sigit; Alijoyo, Franciskus Antonius; Bangkara, B.M.A.S. Anaconda; Suslinawati, Suslinawati; Niswan, Ery
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4554

Abstract

This study is motivated by the growing importance of national economic policies in supporting human resource development at the local level, particularly in regions facing geographical limitations and constrained local capacity. The purpose of this research is to examine the influence of Indonesia’s national economic policies on human resource development in Humbang Hasundutan Regency, North Sumatra. A quantitative approach was employed, with data collected through a survey of 223 civil servants working at the local Department of Education. Multiple regression analysis was used to assess the effects of five dimensions of national economic policy, namely infrastructure development, deregulation and investment climate, downstreaming and industrialization, social welfare programs, and economic digitalization. The findings indicate that all five policy dimensions have a positive and significant effect on human resource development, with the combined model explaining 52% of the variance. Infrastructure development and social welfare programs exhibit the strongest individual effects. The study concludes that coordinated and integrated economic policy implementation plays a crucial role in enhancing human resource capacity, while also highlighting contextual challenges related to geographical accessibility, digital inclusion, and limitations in local institutional capacity.
Co-Authors Alijoyo, Franciskus Antonius Ariffin, Muchammad B.M.A.S. Anaconda Bangkara Hardi Dominikus Bancin Hidayat, Amung Kurniawan Kurniawan Kurniawan, Hery Medianto Lestari, Wenti Melyana R Pugu Mursalin, Adi Niswan, Ery Nur Hidayat Octaviani, Dina Puspitasari, Nindy Rawa, Ricola Dewi Rika, Magdalena Setyo Gunawan, Setyo Sirait, Resmaya Agnesia Mutiara Supianto, Riski Susanti, Riska Suslinawati Suslinawati, Suslinawati Thalib, Bahrun Uray Andrey Indra Maulana Wahyu , Sigit Nugroho