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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics SWARNA Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Sugiardi, Sigit
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penerapan Digital Marketing Pada Usaha Tani Hidroponik di Kelompok Tani Hidroponik RB Farm Group Bancin, Hardi Dominikus; Maulana, Uray Andrey Indra; Ariffin, Muchammad; Sugiardi, Sigit; Hidayat, Nur
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, April 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i4.1283

Abstract

Sektor pertanian merupakan peranan penting dalam mendukung kebutuhan pangan masyarakat. Kemajuan teknologi memiliki peranan inovasi dalam dunia pertanian, salah satunya yaitu hidroponik. Hidroponik dapat dijadikan alternatif budidaya pertanian dengan kondisi lahan yang sempit atau tidak memadai. RB Farm Group merupakan bisnis fokus pada usaha hidroponik, namun memiliki permasalahan dalam mengurangi sisa produksi karena penyerapan konsumen yang kurang. Hal ini disebabkan belum adanya penerapan digital marketing untuk mendukung bisnisnya. Solusi yang ditawarkan, salah satunya adalah membuat platform sosial media Instagram yang digunakan untuk menyelesaikan permasalahan mitra. Hasil evaluasi dari kegiatan ini ditemukan bahwa penerapan sosial media Instagram membantu RB Farm Group dalam meningkatkan pangsa pasarnya sekaligus mengurangi sisa produksi yang tidak terserap oleh konsumen hingga 3% per bulan produksi. Kesimpulannya adalah bahwa penerapan digital marketing di zaman sekarang merupakan sarana yang wajib dilakukan oleh pelaku usaha untuk meningkatkan daya saing usahanya.
The Moderating Role of Self Efficacy on the Effect of Digital Literacy on Entrepreneurial Intention Hidayat, Nur; Sugiardi, Sigit; Gunawan, Setyo; Rawa, Ricola Dewi; Puspitasari, Nindy
Equator Journal of Management and Entrepreneurship (EJME) Vol 13, No 3 (2025): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v13i3.93993

Abstract

The present study has been designed to examine the effect of digital literacy and self-efficacy on entrepreneurial intention, as well as the moderating role of self-efficacy in the relationship between digital literacy and entrepreneurial intention in students of the Faculty of Economics and Business at Universitas Panca Bhakti. The research method utilizes a quantitative approach, employing a questionnaire that was distributed to 200 students who were selected through purposive sampling. The collected data is then analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The findings of the study indicated that Digital Literacy exerts a substantial influence on Entrepreneurial Intention, while Self-efficacy also demonstrated a significant impact on Entrepreneurial Intention. However, the hypothesis that self-efficacy moderates the effect of digital literacy on entrepreneurial intention remains unproven.
Regulatory Challenges in the Face of the Gig Economy and Cross-Border Remote Work R Pugu, Melyana; Sugiardi, Sigit; Thalib, Bahrun
International Journal of Social Science, Education, Communication and Economics Vol. 4 No. 2 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v4i2.510

Abstract

The development of the gig economy and cross-border remote work has significantly changed the face of the world of work but also poses complex regulatory challenges. This research aims to identify and analyse the regulatory challenges faced in the context of the gig economy and cross-border remote work and evaluate the policy responses from various countries. The method used is a literature review by examining scientific literature, national and international regulations, and related policy reports. The results showed that the unclear legal status of workers, differences in regulations between countries, taxation issues, and limited social protection are the main obstacles. This research recommends the need for adaptive regulatory reforms and international collaboration to create an inclusive and equitable legal framework to support sustainable growth of the digital economy and protect workers' rights.
Breaking Barriers to Digital Adoption: A Case Study of Paddy Farmers in West Kalimantan Bancin, Hardi Dominikus; Sirait, Resmaya Agnesia Mutiara; Sugiardi, Sigit
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.757-776

Abstract

The adoption of digital agricultural technologies is regarded as a pivotal measure for enhancing productivity and efficiency in Indonesia's paddy farming sector. This research is concerned with the factors that influence the adoption of digital technologies among paddy farmers in Kubu Raya Regency, West Kalimantan. A quantitative approach was employed in the study, which involved 150 farmers. The role of government support, farmer characteristics, mentoring, and perceptions in promoting agricultural digitalisation was analysed. The findings indicate that the role of the government, particularly in the development of infrastructure and the provision of financial assistance, is the most significant factor influencing the adoption of digital technologies. Mentoring programs, in particular those that concentrate on the spheres of education and motivation, also assume a pivotal role. However, contrary to expectations, farmers' perceptions alone do not significantly impact their decision to adopt digital technologies. This suggests that, while attitudes towards technology are favourable, structural and educational support are vital for effective implementation. The study concludes that the key factors in fostering digital transformation in the region's agricultural sector are the enhancement of infrastructure, the provision of targeted training, and the offering of financial incentives.
DIGITALISASI PEMASARAN PRODUK TURUNAN HASIL PERTAMBANGAN RAKYAT DAN PELATIHAN PEMBUATAN JAMUR TIRAM SERTA PENANAMAN POHON DI PENIRAMAN Octaviani, Dina; Sugiardi, Sigit; Hidayat, Nur; Hidayat, Amung; Wahyu , Sigit Nugroho; Susanti, Riska; Kurniawan, Kurniawan; Lestari, Wenti; Rika, Magdalena; Supianto, Riski
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18605

Abstract

Desa Peniraman memiliki potensi ekonomi yang signifikan dari sumber daya pertambangan yang melimpah; namun potensi tersebut kurang dimanfaatkan karena berbagai permasalahan. Promosi produk turunan pertambangan, termasuk peralatan masak tradisional, masih sangat bergantung pada perantara, sehingga harga jual menjadi rendah dan akses pasar menjadi terbatas. Permasalahan ini diperburuk oleh minimnya pengetahuan dan keterampilan masyarakat dalam pemasaran digital, pengemasan produk, dan branding, yang melemahkan daya saing produk mereka. Selain persoalan ekonomi, wilayah perbukitan yang telah digali juga memerlukan upaya perlindungan lingkungan. Untuk mengatasi tantangan tersebut, Universitas Panca Bhakti melalui Tim Pengabdian kepada Masyarakat (PKM) bekerja sama dengan PT. Sulenco Wibawa Perkasa dan Unit Pelaksana Teknis Kesatuan Pengelolaan Hutan (UPT KPH) Kabupaten Mempawah dalam melaksanakan sebuah program pemberdayaan masyarakat. Program ini menekankan tiga solusi utama: digitalisasi kegiatan pemasaran untuk meningkatkan penjualan produk terkait pertambangan, pelatihan budidaya jamur tiram sebagai sumber pendapatan alternatif, serta pelaksanaan kegiatan penanaman pohon untuk pemulihan lingkungan. Inisiatif ini bertujuan meningkatkan pemberdayaan ekonomi masyarakat sekaligus mendorong kesadaran lingkungan, sejalan dengan Indikator Kinerja Utama (IKU) perguruan tinggi dalam pelaksanaan pengabdian untuk menangani permasalahan nyata di masyarakat.
The Influence of Dynamic Capabilities in Bridging Search Engine Optimization, Social Media, and Personalization with Economic Performance Hapsara, Osrita; Pramesworo, Ignatius Septo; Ramadhan, M.; Sugiardi, Sigit; Rudianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4551

Abstract

This study investigates the role of dynamic capabilities as a mediating mechanism that bridges SEO, social media marketing, and Personalization with economic performance. Grounded in the Dynamic Capability Theory and Resource-Based View (RBV), this research aims to understand how digital marketing practices contribute to firm performance in a dynamic business environment. Using Partial Least Squares-Structural Equation Modeling (PLS-SEM), the findings reveal that SEO and social media marketing have a positive and significant impact on dynamic capabilities. At the same time, Personalization does not show a significant effect. Furthermore, dynamic capabilities have a positive and significant influence on economic performance, confirming their strategic importance. Mediation analysis indicates that dynamic capabilities significantly mediate the relationship between SEO and economic performance, as well as between social media marketing and economic performance, but not between Personalization and economic performance. These results highlight that a firm's ability to adapt, integrate, and reconfigure its digital resources is essential to achieving superior economic outcomes. The study contributes to the ongoing discourse on digital transformation and strategic marketing by emphasizing dynamic capabilities as the key mechanism linking digital marketing strategies to economic success.
Co-Authors Ariffin, Muchammad Hardi Dominikus Bancin Hidayat, Amung Ignatius Septo Pramesworo Kurniawan Kurniawan Lestari, Wenti M. Ramadhan Melyana R Pugu Nur Hidayat Octaviani, Dina Osrita Hapsara Puspitasari, Nindy Rawa, Ricola Dewi Rika, Magdalena Rudianto Setyo Gunawan, Setyo Sirait, Resmaya Agnesia Mutiara Supianto, Riski Susanti, Riska Thalib, Bahrun Uray Andrey Indra Maulana Wahyu , Sigit Nugroho