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All Journal Ultima Management : Jurnal Ilmu Manajemen Jurnal Bina Manajemen Studi Ilmu Manajemen dan Organisasi Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Multidisiplin Sahombu Jurnal Nusa Manajemen
Yusrin, Nur Amalyna
Pradita University
Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of Multidimensional Sensory Experience On Purchase Decisions In Physical Retail In The Face Of E-Commerce Dominance Yusrin, Nur Amalyna
Jurnal Ilmiah Multidisiplin Vol. 4 No. 03 (2025): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i03.2012

Abstract

This study investigates the impact of five sensory dimensions, purchase intention, tactile, visual, gustative, and Olfactory, on consumer purchase decisions in physical retail environments amid the growing dominance of e-commerce. Employing a quantitative approach and Partial Least Squares Structural Equation Modelling (PLS-SEM) with data collected from 125 Mixue consumers in Jakarta area, the results indicate that only the visual and Olfactory dimensions significantly influence purchase intention. Visual stimuli emerge as the most dominant factor through the enhancement of aesthetic perceptions, while Olfactory stimuli foster positive emotional associations that encourage purchasing behaviour. Conversely, purchase intention, tactile, and gustative dimensions do not exhibit significant effects. These findings underscore the critical role of optimizing visual and Olfactory elements within multisensory marketing strategies to strengthen the attractiveness and competitiveness of physical retail stores in the digital age.
PENGARUH PRICING STRATEGY, PRODUCT QUALITY DAN SERVICE QUALITY PADA CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION DI PT. DAIHATSU INDONESIA Fernando, Christopher; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.334

Abstract

This study aims to examine the influence of pricing strategy, product quality, and service quality on customer satisfaction, as well as its impact on repurchase intention of PT. Daihatsu Indonesia customers in the Greater Jakarta area. This study is motivated by the importance of maintaining customer loyalty through satisfaction based on product quality, service, and appropriate pricing strategy, especially after the emergence of the issue of crash test manipulation scandal by Daihatsu which can affect customer perception. The method used is a quantitative method with the Structural Equation Modeling – Partial Least Square (SEM-PLS) approach. Data were collected through distributing questionnaires to 559 respondents who are Daihatsu car users, then analyzed using the SmartPLS application. The results of the study indicate that pricing strategy, product quality, and service quality have a positive effect on customer satisfaction. In addition, customer satisfaction has a positive effect on repurchase intention. Customer satisfaction is also proven to intervene in the influence of the three independent variables on repurchase intention.
PENGARUH LIVE STREAMING, PERSEPSI HARGA, E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Octavia, Stevany; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.343

Abstract

The purpose of this study is to analyze the influence of live streaming, price and e-commerce on purchasing decisions. Quantitative method with survey approach was chosen for this study. This study relies on data obtained through the distribution of internet-based questionnaires with 170 sample participants. In this study, the independent variables are live streaming, price and e-commerce and purchasing decisions that function as dependent variables. PLS-Sem (Partial Least Squares Structural Equation Modeling) used to process the data is SmartPLS 3.0 software. Based on the results of the study, it is known that the three independent variables simultaneously have an influence on purchasing decisions, but the magnitude of the influence shown is still relatively low. Partially, live streaming has the greatest influence compared to price and e-commerce. This confirms that direct communication between sellers and consumers can create trust, interest, and accelerate the decision-making process.
THE ANALYSIS OF RICE MASSIVE IMPORTING IN INDONESIA BASED ON MACROECONOMICS, MICROECONOMICS, INTERNATIONAL ECONOMICS AND POLITIC ECONOMICS Yusrin, Nur Amalyna
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3411

Abstract

Abstract - Rice is a crucial staple food in Indonesia, and the country's decision to import 3 million tonnes of rice has significant implications for its economy, agriculture sector, and food security. This study aims to analyze the benefits and drawbacks of this massive rice importation through a comprehensive examination of macroeconomics, microeconomics, international economics, and political economics. The main objectives are to provide recommendations for managerial stakeholders and to develop a vision for rice self-sufficiency. The background problems include the potential impact on Indonesia's trade balance, foreign exchange reserves, market consumption, and the socio-economic effects on local farmers. The novelty of this study lies in the lack of adequate research on the enduring effects of extensive rice imports and the need to explore options for achieving a balance between imports and domestic production. The research methods involve a literature review and analysis of scholarly articles and journals, focusing on economic indicators, trade statistics, and agricultural production data. The findings highlight the macroeconomic and microeconomic implications of rice imports, including potential disruptions in the agricultural industry, income distribution, and market dynamics. The conclusion emphasizes the need for comprehensive policies to address the challenges of rice importation and achieve a balance between food security and economic sustainability. The implications of the research underscore the importance of strategic decision-making to harmonize the needs of customers, farmers, and the broader economy, while safeguarding overall economic stability and social welfare. Keywords: Export; Import; International Economics; Macroeconomics; Microeconomics; Politic Economics; Rice Self-Sufficiency
UNDERSTANDING THE SUCCESS CHARACTERISTICS ON LIVE-STREAMING TOWARDS PURCHASE INTENTION IN INDONESIA Yusrin, Nur Amalyna
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3537

Abstract

Abstract- The rapid growth of social commerce and the integration of social media features into e-commerce are the basic factors required for every e-commerce monitoring application. This research aims to determine the characteristic factors of streamers that contribute to purchase intentions in the live streaming shopping environment in Indonesia, which consist of personality traits, professionalism, and social affordability. The novelty of this journal lies in its comprehensive analysis of the specific characteristics of streamers and their influence on consumer behavior in the context of live-streaming shopping. This unique combination of personality traits, professionalism, and social affordance has not been widely studied in the context of livestream shopping, making this research a pioneering effort in this area. The research methodology uses a quantitative approach, using survey data collection, descriptive statistics, and multivariate tests to analyze hypotheses. This research collected and analyzed data from 302 respondents in the Jabodetabek area, using non-probability cluster sampling to ensure a representative sample. Empirical findings show that personality traits and social skills of streamers have a significant positive influence on viewers' purchase intentions in the context of live streaming shopping in Indonesia. In conclusion, this research emphasizes the importance of streamer characteristics in influencing viewers' purchasing intentions in live-streaming shopping. The implications of this research highlight the need for streamers to focus on developing specific traits to increase audience engagement and drive purchase intent, which will ultimately contribute to the growth of social commerce in Indonesia. Keywords: Live Streaming; Profesionalisme; Purchase Intention; Personality Traits; Social Affordance
Pengaruh Viscap Brand Ambassador dan Loyalitas Penggemar terhadap Brand Image Scarlett di Media Sosial Tiktok Lumeno, Merlis; Yusrin, Nur Amalyna
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3087

Abstract

Purpose: The objectives of this research are: 1) to determine whether the visibility of Brand Ambassador has an effect on Brand Image; 2) to determine whether the Credibility of the Brand Ambassador has an effect on Brand Image; 3) to determine whether the Attraction of the Brand Ambassador has an effect on Brand Image; and 4) to determine whether the power of brand ambassador influences brand image. 5) to find out whether Fan Loyalty to Brand Ambassadors influences Brand Image, 6) to find out whether VISCAP and Fan Loyalty to Brand Ambassadors influence Brand Image Research methodology: The research method used in this study was quantitative, with multiple linear regression analysis. The samples in this study were obtained using Cochran’s formula to obtain 384 samples. Data collection techniques use questionnaires Results:  The research results show that there is an influence of VISCAP and Fan Loyalty which has a significant positive influence on the scarlet whitening brand image on Tiktok social media. The coefficient of determination is 0.573. This means that 57.3% of the variation in the brand image variable for the Scarlet Whitening product can be explained by the variables of Visibility, Credibility, Attraction, Power and Fan Loyalty. Meanwhile, 42.7% of the variation in the Brand Image variable was explained by other variables not discussed in this study. Limitations: In the research that has been carried out, researchers experienced difficulties when searching for sampling theories and also limited time to collect data for data processing. Contribution: The achievements of this research can contribute to Tiktok always paying attention to product excellence and continuing to retain consumers, even though it will use a different brand ambassador.
Co-Authors Chandra, Gillian Emery Fernando, Christopher Lumeno, Merlis Natasya Sugianto Nur Hanifah Octavia, Stevany Salim, Devanya Azzura Andini Salsabila, Dinda Diana Yurinonica, Aveidel Arven