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All Journal Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi dan Bisnis Islam JPM (Jurnal Pemberdayaan Masyarakat) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Transformatif: Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research
Suwarsi, Aqidah Asri
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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IDENTIFYING THE POTENTIAL OF NEW CUSTOMERS FOR ISLAMIC BANKS FROM THE PERSPECTIVE OF CUSTOMER SWITCHING INTENTION Suwarsi, Aqidah Asri; Putri Wulandari, Nanda
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 3 No. 2 (2017): JULI-DESEMBER 2017
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2056.618 KB) | DOI: 10.20473/jebis.v3i2.6808

Abstract

This research aims to identify potential new customers Syariah banking regarding factors that cause the customer has customer switching intention. The research methodology used is a naturalistic approach to qualitative research. Researchers using primary data sources with the techniques of data collection via an in-depth interview. The subjects of this study are the conventional banking that has customer switching intention to Islamic banks. The method of the validity used is the using the extension of observation, whereas his credibility using triangular theory. The dwarf in the taking of the sample used was snowball sampling. Researchers using the method of analysis of Milles and Huberman, namely the reduction of data, data display, conclusion. Results found in this study is the potential of the new Islamic bank clients can be identified through the factors that cause the customer switching behavior intention is extrinsic factors include; sales promotion and brand quality and intrinsic factors include: variety seeking, consumer loyalty, the perception of consumers, consumer preferences, attitudes, knowledge of consumers, quality of service and religiosity.Keywords: Customer switching intention, Variety Seeking ,Consumer perception, Consumer knowledge , Religiousity
Portrait of MSMEs‘ Islamic Financial Literacy and The Impact on Business Development Aqidah Asri Suwarsi; Aninta Gina Sharfina; Anisatun Anggraeni
Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Vol. 18 No. 1: June 2022
Publisher : Fakultas Studi Islam dan Peradaban, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/afkaruna.v18i1.12991

Abstract

MSMEs are part of the supporting aspects of the country's economy. However, the competitiveness of MSMEs in Indonesia towards the global economy still tends to be low when compared to other ASEAN countries. This is caused by low levels of education and expertise, difficulties in obtaining licensing for MSMEs, lack of access to capital, and lack of infrastructure support. One aspect that should not be missed from the field of education and expertise is the level of public financial literacy. The purpose of this study is not only to analyze and classify the level of financial literacy of MSMEs but also to examine the impact of literacy levels on the development of MSMEs. This research approach is descriptive quantitative with a sample size of 1392, obtained by using cluster random sampling technique in Special Region of Yogyakarta (DIY). The results of the study show that the financial literacy of MSMEs in DIY is Less Literate. The effect on the business developing had a positive and significant influence amounted to 36.1%. With this finding, it is expected to be an input for regulators in the framework of planning and implementing policies related to Islamic financial literacy.
Pemberdayaan Industri Rumahan Ceriping Gethuk untuk Meningkatkan Kuantitas Produksi dan Kemasan Produk (Packaging) Aqidah Asri Suwarsi; Safaah Restuning Hayati; Syah Amelia Manggala Putri
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i1.5390

Abstract

One of the gethuk centers in Magelang is in Sedayu village, Muntilan sub-district. The gethuk and ceriping craftsmen who are partners are Mr. Rohmat and Ms. Hanik. The main problem faced by partners is in the production process, both in chip production and gethuk production. Production is still done manually and inefficiently. Another problem faced by partners is packaging of Gethuk chip products. This gethuk chip is still manually packed with 'dislomoti' and affixing the brand to the packaging just by attaching the brand's writing, in the form of black and white paper into the package. The purpose of this service is to solve the problem of efficiency of the production process by petrifying the procurement of cutting machines. The second objective is to solve the problem of still simple product packaging that is overcome by the procurement of press machines to glue plastic packaging. After that, assistance and training in the packaging of gethuk chips with press machines and trademark affixing with plastic screen printing were carried out. The results of the service have succeeded in providing gethuk, press machines, and plastic packaging cutting machines that have been screened with brands and PIRT numbers. The presence of these machines succeeded in increasing the production volume significantly from 10-15 kg perday to 25 kg perday.
Co-Authors Amelia Manggala Putri Anggraini, Diyah Fajri Aninta Gina Sharfina Aninta Gina Sharfina Anisatun Anggraeni Anisatun Anggraeni Diyah Fajri Anggraini Julia Noermawati Eka Satyarini Putri Wulandari, Nanda Rofiul Wahyudi Safaah Restuning Hayati Satria Utama Syah Amelia Manggala Putri Syakir Jamaluddin