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All Journal Jurnal Ilmiah Edunomika (JIE) Journal of Social Science and Business Studies Journal of Innovative and Creativity
Andriani, Hertya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Analysis of the Influence of Employer Branding, Organizational Commitment, and Digital Work Environment on Employee Retention in Digital-Based Companies Putra, Alfa Santoso Budiwidjojo; Akbar, Muhamad; Mart, Catik Yustina; Bilgies, Ana Fitriyatul; Lubis, Fatimah Malini; Andriani, Hertya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3998

Abstract

According to the research, the employee retention in digital-based companies has been influenced significantly by employer branding, organizational commitment, and the quality of the digital work environment. An image of a great company can not only become a source of pride but also love for the employees' hearts, which in turn will decrease their need to exit the organization. More so, loyalty to the company is strengthened when employees feel that their personal values are in line with the company's vision, mission, and work culture. Besides that, the support of a digital work environment that provides flexibility, efficiency, and easy access to technology can be a factor in spreading a more comfortable and nice work atmosphere. These results reveal that retention policies in tech companies are not only dependent on monetary aspects. Attention is also needed to pay attention to the company's reputation, the psychological relationship between individuals and the organization, and the provision of work facilities relevant to current needs. Therefore, company management needs to consistently strengthen the company's brand as an ideal workplace, foster commitment through a supportive work environment, and make continuous investments in digital infrastructure that supports productivity. With these steps, digital companies can build employee loyalty and maintain the sustainability of superior talent, the main foundation for winning the competition in the digital economy era.
Co-Authors Abdul Rasyid Alfa Santoso Budiwidjojo Putra Ana Fitriyatul Bilgies, Ana Fitriyatul Erwanto Fatimah Malini Lubis Herlinda Herlinda, Herlinda Hernawan, Moch Arif Mart, Catik Yustina Muhamad Akbar Nurdiani, Tanti Widia Rasty Yulia Usulu, Elvira M. Violin, Vivid