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All Journal Jurnal Kewarganegaraan Journal Of Human And Education (JAHE) International Journal of Asian Business and Management (IJABM) Journal of Social Science and Business Studies
Hernawan, Moch Arif
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Tannady, Hendy; Wardhana, Aditya; Nuryana, Arief; Sesario, Revi; Arief, Ilham; Suryawan, Ryan Firdiansyah; Bando, Nurjannah; Hernawan, Moch Arif
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.756 KB) | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
Analysis of the Influence of Religiosity, Ethical Leadership, and Opportunity to Achieve on Loyalty in the Airline Industry Hernawan, Moch Arif; Lubis, Fatimah Malini; Usulu, Elvira M.; Andriani, Hertya; Nurdiani, Tanti Widia; Violin, Vivid
Journal of Social Science and Business Studies Vol. 3 No. 2 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i2.150

Abstract

This study aims to analyze the influence of religiosity, ethical leadership, and achievement opportunities on employee loyalty in the airline industry in Indonesia. Employee loyalty is a crucial element in maintaining an organization’s competitive advantage, particularly in the service industry, which heavily relies on the quality of human resources. This research adopts a quantitative approach by distributing questionnaires to 200 employees from various divisions across three national airlines. The religiosity variable was measured through the dimensions of belief, worship, and morality; ethical leadership was assessed through justice, integrity, and role-modeling; while achievement opportunity was evaluated based on perceptions of self-development opportunities and recognition. The data analysis technique used was Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that religiosity and ethical leadership have a positive and significant effect on employee loyalty. Meanwhile, achievement opportunity also has a significant effect, although its influence becomes stronger when mediated by job satisfaction. These findings suggest that organizations that support employees’ religious values, implement ethical leadership, and provide room for career achievement are more likely to foster high levels of employee loyalty.
Peran Teknologi Dan Digitalisasi Untuk Meningkatkan Performa Organisasi Hernawan, Moch Arif; Wahdiniawati, Siti Annisa; Nurdiani, Tanti Widia; Wandanaya, Anita Bawaiqki; Santoso, Muhammad Hery; Saryanto, Saryanto; Hendra, Hendra; Wahyuningratna, Ratu Nadya
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1843

Abstract

Kinerja organisasi yang terus meningkat akan mampu menjaga tingkat kompetitif, mampu meningkatkan kepuasan pelanggan dan merebut pangsa pasar, sehingga setiap elemen dari organisasi harus menyadari penting dan urgensinya dari perbaikan dan peningkatan kinerja sebagai individu dan kinerja tim kerja atau departemennya. Teknologi dan digitalisasi dipercaya dan terbukti dapat menciptakan kreativitas dan inovasi, sehingga lahir karya dan sejumah terobosan dari organisasi. Sesi seminar nasional yang membahas dan bertajuk peran teknologi dan digitalisasi dalam meningkatkan performa bisnis dilaksanakan oleh tim dosen pengabdi pada Hari Sabtu, 16 November 2024. Seminar dibawakan oleh delapan dosen pengabdi yang berasal dari berbagai perguruan tinggi di Indonesia. Simpulan adalah organisasi hari ini dihadapkan pada suatu problematika dengan tuntutan untuk mampu bersaing dengan memberdayakan penggunaan teknologi dan digitalisasi. Tidak hanya manajemen puncak yang memiliki peran dan andil dalam meningkatnya kesadaran dan kinerja organisasi, namun pemerintah sebagai regulator dan perguruan tinggi memiliki peran penting dalam mengoptimalkan teknologi dan digitalisasi untuk mencapai keunggulan bersaing melalui peningkatan kinerja organisasi di tanah air.
Implementation Liquidity and Bankrupt Effect Inflation Hernawan, Moch Arif; Sjarifudin, Didin; Soepriyadi, Irzan; Sujarminto, Yos; Adistie, Gisti Riza
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.6321

Abstract

The purpose in this paper is to see whether the implementation of liquidity, and Inflation with the impact of bankrupt banks in various literatures in the paper with the findings of the corresponding results. Research with qualitative methods by examining literature from papers related to the implementation of liquidity and the effects of bankrupt banks with inflation. Literature comes from existing journals from google scholar, and others. The gap in this paper as a form of contribution to research with the existence of overarching policies, as well as information for the community or customers, is expected to be used in the future by other research to develop as a result of research. In future papers by other researchers, it is hoped that there will be gaps or other variables that can be used by other researchers for other research results in the future
Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Tannady, Hendy; Wardhana, Aditya; Nuryana, Arief; Sesario, Revi; Arief, Ilham; Suryawan, Ryan Firdiansyah; Bando, Nurjannah; Hernawan, Moch Arif
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
Co-Authors Adistie, Gisti Riza Aditya Wardhana Andriani, Hertya Arief, Ilham Bando, Nurjannah Didin Sjarifudin, Didin Fatimah Malini Lubis Hendra Hendra Hendy Tannady Irzan Soepriyadi Nurdiani, Tanti Widia Nuryana, Arief Santoso, Muhammad Hery Saryanto Saryanto Sesario, Revi Siti Annisa Wahdiniawati, Siti Annisa Sujarminto, Yos suryawan, ryan firdiansyah Usulu, Elvira M. Violin, Vivid Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki