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All Journal Academia Open Indonesian Journal of Cultural and Community Development
Hakim, M. Luqmanul
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Designing Integrated Promotional Communication: IMC-Based Digital Assistance Initiative for MSMEs Arfa, Daghastaniy Fairuzza; Hakim, M. Luqmanul; Rofiqoh, Yusnia I'anatur; Ahar, Sofia; Irfa’i, Afif Fadzillah; Itsnain, Firdausi Nurul
Indonesian Journal of Cultural and Community Development Vol 14 No 2 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i2.1213

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of MSMEs in Indonesia, particularly in terms of direct product promotion and marketing. This training aims to equip MSME actors with the understanding and skills to strategically utilize digital media through an Integrated Marketing Communication (IMC) approach. The training was conducted online via Zoom Meetings using an interactive approach, including presentations, discussions, and question-and-answer sessions. The results of the activity demonstrated an increase in SME operators' understanding of integrated promotion strategies, the use of social media as a marketing communication tool, and the development of more creative and relevant promotional messages. This training is expected to serve as the first step in building the resilience of SMEs in the post-pandemic digital era.
Accelerating Branding and Digital Transformation of MSMEs Through Digitalisation and Branding Assistance at CV. Nova Tritama Arfa, Daghastaniy Fairuzza; Hakim, M. Luqmanul; Sharf, Oely Maqwa; Rahmawati, Itsnaini; Aini, Risa Nur
Indonesian Journal of Cultural and Community Development Vol 14 No 3 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i3.1214

Abstract

Digital transformation has become a primary need for Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of a competitive modern industry. Unfortunately, not all MSME players have the understanding and skills to optimally utilise digitalisation and branding strategies. This study aims to describe the digitalisation and branding assistance process carried out at CV. Nofa Tritama as one of the local MSMEs in Bojonegoro Regency. The activities were conducted through interactive training, participatory discussions, and hands-on practice in designing visual identities and digital promotion strategies. The results of the activities showed an increase in the understanding and readiness of SMEs in implementing branding and digitalisation. This study is expected to contribute positively to the development of SMEs' capacity in the digital era.
Evaluation of Corporate Identity Design on Company Image: A Case Study of CV. Nova Tritama Kapas Bojonegoro Arfa, Daghastaniy Fairuzza; Sharf, Oely Maqwa; Hakim, M. Luqmanul; N.J, Branita Shandyni; Khairunnisa, Irma
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.11525

Abstract

The development of digitalisation has had a significant impact on industry dynamics, particularly in driving the transformation of micro, small, and medium enterprises (MSMEs). In this context, corporate identity design serves not only as a visual element but also as a strategic representation for building a strong and memorable company image in the minds of consumers. This study aims to evaluate the influence of corporate identity design on company image at CV. Nova Tritama, an SME in Bojonegoro Regency engaged in food production. A descriptive qualitative approach was used with a case study method, employing observation, in-depth interviews, and documentation of the rebranding process. The results of the study indicate that corporate identity design plays a crucial role in enhancing brand recognition, strengthening perceptions of professionalism, and building positive brand equity. A strong visual identity has proven to facilitate consumers in recognising, remembering, and trusting products, thereby directly contributing to improved competitiveness and market confidence in SMEs.
Co-Authors Ahar, Sofia Aini, Risa Nur Arfa, Daghastaniy Fairuzza Irfa’i, Afif Fadzillah Itsnain, Firdausi Nurul Khairunnisa, Irma N.J, Branita Shandyni Rahmawati, Itsnaini Rofiqoh, Yusnia I'anatur Sharf, Oely Maqwa