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All Journal PERSPEKTIF Journal of Digital Marketing and Communication
Putri, K.Y.S.
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Effect of Uploads on Folkative on the Fulfillment of Information for Z Generation Darmawan, Nelfina; Safitri, Dini; Putri, K.Y.S.; Sary, Marisa Puspita; Putri, Maulina Larasati; Sutjipto, Vera Wijayanti
Journal of Digital Marketing and Communication Volume 4 - Issue 2 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i2.509

Abstract

A rapid development, especially in the technology industry, led to a big impact on media development. A lot of media companies switched from conventional media to digital media because of fear of being eroded and disability to adapt with the digital advances. not only that, there were also a lot of new online media appearance based on social media, one of which is Folkative. We cannot deny that social media is a new platform which is loved by lots of people, especially Z generation, so the appearance of new online media such as Folkative created a uniqueness of it. Folkative itself is a new online media platform based on Instagram which focused on news, art, culture, and local products, Folkative was called as new media since it was established on 2018. This research aims to determine the effect of uploads on Folkative on the fulfillment of information for Z generation. This research is quantitative research which defines phenomenon with numbers. This research also focused on communication major student at Universitas Negeri Jakarta especially on class of 2020 as the population. This research tests the validity and reliability of data, simple linear regression test to check the effect, and hypothesis test using IBM SPSS (Statistical Product and Service Solutions) version 25. Based on the results of this research, it was determined that there was a positive impact of 15,6%, so it was concluded that there was an effect of uploads on Folkative on the fulfillment of information for Z generation.
Opini Publik Followers Instagram Volix Media sebagai Media Pemenuhan Kebutuhan Informasi Publik Abdullah, Haikal Syahid; Prananingrum, E. Nugrahaeni; Putri, Maulina Larasati; Putri, K.Y.S.; Sutjipto, Vera Wijayanti; Sary, Marisa Puspita
PERSPEKTIF Vol. 13 No. 2 (2024): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i2.10029

Abstract

This article aims to evaluate public opinion, specifically the followers of Instagram Volix Media, regarding the extent to which the information presented meets their needs. The issue under scrutiny pertains to Instagram Volix Media, which has been providing diverse information about Indonesian pop culture, music, film, artists, news, art, and little-known culture since 2021. To approach this issue, Cutlip & Center's theory on the characteristics of public opinion is employed, encompassing five dimensions: direction, intensity, stability, informational support, and social support. Data were collected by distributing questionnaires to 100 respondents who are followers of Instagram Volix Media. The data were analyzed using a quantitative approach and descriptive methods.The results indicate that the dimension of informational support received the highest average score, suggesting that respondents have more information on the issues presented. However, the dimension of social support received the lowest average score, indicating a lack of perceived support from others regarding the opinions expressed. This article concludes that Instagram Volix Media exhibits a positive direction of opinion, with the majority of respondents agreeing that the information presented meets the needs of public information.
Co-Authors Abdullah, Haikal Syahid Darmawan, Nelfina Dini Safitri Marisa Puspita Sary Prananingrum, E. Nugrahaeni Putri, Maulina Larasati SUTJIPTO, VERA WIJAYANTI