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All Journal Jurnal Manajemen TECHNO-SOCIO EKONOMIKA Jurnal Ilmiah Wahana Pendidikan Jurnal Syntax Fusion : Jurnal Nasional Indonesia Buguh: Jurnal Pengabdian Kepada Masyarakat Inovasi Fisika Indonesia (IFI) Jurnal Pengabdian Masyarakat Sains dan Teknologi Safari : Jurnal Pengabdian Masyarakat Indonesia Indonesian Journal of Multidisciplinary Scientific Studies
Nurul Aulia Dewi
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Journal : Jurnal Manajemen

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PENGARUH PERSEPSI MANFAAT DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN KONSUMEN OVO Abdul Yusuf; Nurul Aulia Dewi; Nada Shofiatul Ula; Alya Luthfi
Jurnal Manajemen Vol 11 No 1 (2021): JURNAL MANAJEMEN VOL. 11 NO. 1 JUNI 2021
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v11i1.2168

Abstract

This research aims to find out the Effect of Perception of Benefits And Ease of Use on OVO Customer Satisfaction. The type of research used is associative research with quantitative approaches. by using data collection methods namely Field Research (questionnaire) and Library Research (journal & book). The number of samples used in this study was 204 respondents. The data analysis method used is simple linear regression analysis and t test. The results showed that variables perceived benefit (X1) and ease of use (X2) had a positive and significant effect on customer satisfaction (Y) because the value of tcount> ttable and the significant value was smaller than 0.05 so that Ho was rejected and Ha was accepted. This means that the perception of benefits (X1) and ease of use (X2) has an effect on customer satisfaction (Y).
Co-Authors Abdul Yusuf Alya Luthfi Amilia Eka Putri Aptania Fairuz Wardani Ardelia Putri Ramadhani Arump, Ulfah Asep Muslihat Azizah Utomo, Nur Daffa Samdya Adabi Selay Dwi Nurina Pitasari Madlazim Marzius Insani Mei Karuniawati Miftahur Rizkiyah, Azdiva Muhammad Basri Mu’tasim Billah Nada Shofiatul Ula Nurhayati Nurul Habibah, Anissa Rahman Amrullah Suwaidi Rani Rahayu Retno Dwi Astutik Roifan Akib As’ari Roni Hermawan Tuti Anggaini Windy Pradani Wulan Saputri