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All Journal Jurnal Pengabdian UntukMu NegeRI Nyimak: Journal of Communication JURNAL PUSTAKA KOMUNIKASI Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Environmental, Sustainability, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Signal Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Sigit, Ridzki Rinanto
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Marketing Communication Strategy in ImprovingBrand Awareness Via Instagram Pertiwi, Ratu; Sigit, Ridzki Rinanto
International Journal of Education, Information Technology, and Others Vol 7 No 1 (2024): nternational Journal of Education, information technology   and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10871320

Abstract

This research aims to understand the implementation of the communication mix via Instagram (customer-based brand equity analysis at Uniwis Lombok). This research uses a qualitative approach. In this research, researchers used in-depth interview and observation techniques. The data analysis method used is data reduction. The results of the research show that the application of the marketing communication mix via Instagram through customer-based brand equity analysis consists of 4 (four) stages, namely Uniwis' brand loyalty is unique because the owner of Uniwis comes from the West Sumatra region, not from Lombok, while the products sold are products typical of Lombok, then Uniwis is the pioneer of woven ties, the next stage is brand performance, namely Uniwis really pays attention to the design of the products produced so that they still look fashionable with an ethnic touch, then the selection of strong and good quality materials, cotton thread with natural dyes and brand imagery, fabric Weaving is a cultural heritage, Uniwis participates in preserving cultural heritage by mixing and matching modern products and woven fabrics. The next stage is brand customer judgments, namely Uniwis really pays attention to the neatness of the products produced and brand customer feelings, namely customers will feel exclusive by using woven ties from Uniwis because only 1 tie is produced from 1 woven material, meaning only 1 tie with that pattern. then the final stage of brand resonance, repeat purchases by customers both for their own use and as souvenirs for relatives both domestically and abro
Analisis Penetrasi Sosial di Dunia Maya (Studi Peran Moderator di TikTok Live DJ Ronald) Gunawan, Aloysius Bernanda; Sigit, Ridzki Rinanto
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1050

Abstract

TikTok video sharing based social media is one of the most popular social media during the pandemic until now. TikTok facilitates the needs of its users to share and actualize themselves personally in mass media. This study aims to understand the stages of social penetration that can occur in online communities on TikTok Live and communities in the real world and the role of moderators in this stage. This research was conducted qualitatively by conducting observations and in-depth interviews with the parties in the community, namely content creators, moderators and audiences. The results of this study found that each party plays a different role in each stage of social penetration and can carry out acceleration and deceleration processes to speed up or slow down each stage for the benefit of the community. The findings of this study are expected to enrich the literature related to the theory of social penetration in cyberspace and the roles of the parties on TikTok.
Pelatihan dan Pendampingan Menulis Artikel Populer Tentang Lingkungan Hidup dan Keanekaragaman Hayati: Keterampilan Jurnalistik Bansa, Yorina An'guna; Sigit, Ridzki Rinanto
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 2 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i2.8425

Abstract

Abstrak Dari hasil observasi, penulis dapat merunut permasalahan yang ada. Yang pertama, permasalahan terletak pada mahasiswa yang minim wawasan akan lingkungan hidup dan keanekaragaman hayati. Yang kedua, mahasiswa tersebut kurang peka terhadap isu lingkungan. Yang ketiga, tidak adanya kegiatan pada organisasi kemahasiswaan yang berkecimpung dalam peliputan atau menulis tentang lingkungan. Yang keempat, tidak adanya sarana dan prasarana di lingkungan kampus guna mendukung mahasiswa yang memiliki bakat dan minat menjadi jurnalis. Yang kelima, minat dan kemampuan menulis mahasiswa yang masih kurang. Tujuan kegiatan ini adalah memberikan mahasiswa tentang wawasan lingkungan hidup dan keanekaragaman hayati, turut serta dalam menjaga bumi, kepekaan terhadap alam sekitar dan isu lingkungan, serta memberikan wadah mahasiswa yang memiliki minat dan bakat menjadi seorang jurnalis. Pengabdian ini menggunakan metode pendidikan, pelatihan, dan difusi iptek. Hasil pengabdian ini adalah mahasiswa antusias mempelajari dunia jurnalistik, mahasiswa terbuka wawasan dan pengalaman bahwa jurnalistik menyenangkan, menantang, dan dapat menjadi profesi pilihan, mahasiswa benar-benar terjun ke lapangan. Pengabdian kepada masyarakat ini mencapai target yaitu karakter cinta lingkungan dan tumbuhnya kebiasaaan untuk menjaga lingkungan, menghasilkan artikel populer tentang lingkungan, dan publikasi tulisan di situs berita lingkungan Mongabay Indonesia.
Social Judgment Sabda and Dawuh Hamengkubuwono X Regarding the Appointment of the Crown Princess Surahman, Sigit; Sihabudin, Ahmad; Faiz, Fahrudin; Sigit, Ridzki Rinanto
Nyimak: Journal of Communication Vol 8, No 1 (2024): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v8i1.9240

Abstract

This study aims to analyze the Sabda and Dawuh issued by Hamengkubuwono X, the monarch of the Yogyakarta Sultanate, regarding the appointment of the crown princess using the social judgment theory. A quantitative approach is employed to understand the community’s perceptions and actions towards these messages, exploring how the people of Yogyakarta interpret and respond to them by considering attitude perception, polarization, and acceptance latitude. This provides a deeper understanding of how these messages are received within the cultural and social context of Yogyakarta. The addition of Action to the Social Judgment Theory in researching Hamengkubuwono X ‘s Sabda and Dawuh regarding the appointment of the crown princess can involve examining the behavior or actions of the Yogyakarta community in response to the Sultan’s message. Over time, society realizes that Sabda and Dawuh can undergo shifts in their context. Social, cultural, and political changes that occur over time can influence the interpretation and application of Sabda and Dawuh from leaders or spiritual figures.Keywords: Social judgment, sabda, dawuh, crown princessABSTRAKStudi ini bertujuan menganalisis menggunakan social judgment theory terkait dengan Sabda dan Dawuh yang dikeluarkan oleh Hamengkubuwono X, Sultan di Kesultanan Yogyakarta, tentang pengangkatan puteri mahkota. Pendekatan kuantitatif digunakan dalam penelitian ini untuk memperoleh pemahaman yang menyeluruh tentang persepsi dan tindakan masyarakat terhadap Sabda dan Dawuh. Terlihat bagaimana masyarakat Yogyakarta menafsirkan dan menyikapi Sabda dan Dawuh Sultan tentang pengangkatan puteri mahkota dengan mempertimbangkan persepsi sikap, polaritas sikap dan zona akseptansi. Hal ini dapat memberikan pemahaman yang lebih kaya tentang bagaimana pesan-pesan tersebut dipahami dan diterima dalam konteks budaya dan sosial masyarakat Yogyakarta. Jika action ditambahkan ke dalam Social Judgment Theory sebagai kebaruan dalam penelitian sabda dan dawuh Hamengkubuwono X tentang pengangkatan puteri mahkota, maka dapat melibatkan aspek perilaku atau tindakan yang dilakukan oleh masyarakat Yogyakarta sebagai respons terhadap pesan Sultan. Seiring perkembangan zaman, masyarakat menyadari bahwa Sabda dan Dawuh dapat mengalami pergeseran dalam konteksnya. Perubahan sosial, budaya, dan politik yang terjadi seiring waktu dapat mempengaruhi interpretasi dan penerapan sabda dan dawuh dari pemimpin atau tokoh spiritual.Kata Kunci: Penilaian, sabda, dawuh, puteri mahkota
Multimodality Discourses Of The Miss Universe Beauty Pageant As An Arena Of Cultural Production HERMAWAN, Dony; RONDA, Andi Mirza; SIGIT, Ridzki Rinanto
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.706

Abstract

The Miss Universe beauty pageant is a cultural production arena where the construction of female beauty is formed through an ideal image that is slowly socialized by the media, becoming a standard in society. This research aims to find out and describe the construction of the meaning of beauty built through the Miss Universe beauty contest through the perspective of Discourse Analysis Multimodality, reveal the implied meaning of gestures, and understand the self-identity of the Miss Universe contestants. This qualitative research uses a critical paradigm using document studies, interviews, and literature. Data analysis used multimodality discourse analysis through data reduction, presentation, and conclusion. The results of this study indicate that: 1) The meaning of beauty at the Miss Universe 2021 pageant is constructed through the depiction of the contestants' perfection, which consists of their physique, attitude, and insight. The contestants' appearances have created beauty criteria that shape the idealization of the female figure and influence the audience's perspective on self-appreciation; 2) Overall, the most frequently shown contestant gestures give confidence and grace according to the message in the Miss Universe slogan, namely confidently beautiful; 3) The identity of the Miss Universe contestants reveals who, personality, where, and what culture is being performed with various styles and uniqueness. This uniqueness can be in the form of personality, interests, favorite food, way of talking, way of walking, and even how the contestants behave when responding to things and questions. 
Adoption Of Dewi Manggung Management Innovation (Case Study Of South Subang Tourism Village) SUPANDI, Supandi; RONDA, Mirza; SIGIT, Ridzki Rinanto
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 5 (2023): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i5.859

Abstract

The research aims to plan the management outreach process to the community regarding developing a tourist village in South Subang. Including finding patterns of acceptance and suitability of the idea of developing a tourist village in South Subang, as well as finding and identifying the factors that influence community acceptance of the idea of developing a tourism village in South Subang. The results of the research using quantitative data and reinforced with qualitative data indicate that the process of socializing management to the community is carried out persuasively and recognizes the characteristics of the village community who are the target of communication. While the community accepts the idea of developing a tourist village in South Subang, some support it, and some are unhappy. Therefore, the factors that affect the acceptance of village communities to the idea of developing a tourist village in South Subang can involve opinion leaders, namely community leaders or leaders who are respected and combined with adopting Innovation. This strengthens the theory (Festinger, 1957) of social psychology and Lazarsfeld regarding opinion leaders combined with the concept of Innovation (Rogers, 2003).
Innovation Level of Adopting Storytelling for Msme’s Business Sustainability in Marketing Activity PAMUNGKAS, Indra Novianto Adibayu; SUNARTO, Sunarto; SIGIT, Ridzki Rinanto
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 5 (2023): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i5.860

Abstract

Digitalization makes adaptation a new demand that MSMEs, particularly in the microbusiness sector, must comply with. Unfortunately, this sector has a lower rate of adopting digital content for promotion purposes. Since the advent of social media, storytelling has become one of the most popular types of digital marketing material, and It also has the added benefit of preventing advertising from being rejected. This research is quantitative, using a survey of microbusiness owners in West Java, Indonesia. The results of the hypothesis test show that compatibility and social influence are the two most important predictors of adoption rates, with compatibility showing the highest adoption rate for the acceptance of all indicators of storytelling as digital material except mythology. West Java is one of the areas with aspects of mythology and cultural stories mixed with stories and tales; yet, culture is viewed as an ambiguous notion when connected to consumer behavior intellectually, practically, and legally.
Cuddle Care or Love Care Services in Social Media Twitter (X) Rumenige, Reven; Sigit, Ridzki Rinanto
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3135

Abstract

Social media is like two sides of the eye that can present aspects of use in positive and negative directions. In this research, the author discusses the other side of using social media X, namely cuddle care / love care services. Generally, these service providers are bridged by an alter ego account because it can cover their identity. This research uses data collection techniques using observation techniques and in-depth interviews. The aim of the research is to find out the motives behind cuddle care / love care service subjects and analyze the goals and reasons for cuddle care / love care service subjects in choosing social media. This research paradigm uses phenomenology to explore individuals subjectively and provide understanding of the phenomena they have experienced. The results of the research found that the source's motive for opening a cuddle care/love care service was because of the feeling of emptiness that had been felt and the feeling of needing a friend to tell stories or complain about without any moral burden and being judged, and the source used social media X because the source had the belief that Social media can be freely use as their needs.
ANALISIS NETWORK GATEKEEPING LIPUTAN PERJUANGAN GERAKAN MASYARAKAT ADAT: STUDI KASUS PADA BERITA LINGKUNGAN ONLINE MONGABAY Sigit, Ridzki Rinanto; Rubiyanto; Suskarwati, Sri Ulya; Verselita, Akita Arum
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sympathy for the struggle of indigenous peoples in the media is currently increasingly present with their sociological position as forest and climate guardians whose existence is increasingly fading along with the loss of their natural resources. This research identifies and analyzes editorial activities in reporting on indigenous people's struggles, referring to gatekeeping practices related to routine news production. This qualitative research uses case studies by analyzing relevant news texts created by editors from several global regional bureaus. Analysis using Network Gatekeeping Theory on the global environmental online media site Mongabay.com found that the editorial team plays a role in determining the direction of control over the information selected, added and presented regarding reporting on Indigenous 205 communities. The intrinsic narrative presented by this organization is based on knowledge at the individual level (founders, editors, journalists) about the topic, their belief in the values of diversity, relationships with Indigenous activists and human rights movement groups, and primary sources. information, and empirical experience of field coverage. This narrative is related to deepening the history of Indigenous peoples, the resources of how Indigenous peoples maintain their living spaces, areas with remaining forests that are rich in animal and plant diversity, mineral resources, coastal resources, and various potential environmental services. The emerging narrative of indigenous people's resistance to large capitalist groups is also a form of resistance to the capitalist-hegemonistic regime which is pro-market and pro-capital. Keywords: Climate change, Environmental communication, Digital media, Mass media, Network Gatekeeping Theory
The Effects of Military Knowledge, Family Support, and Media Exposure on Motivation to Pursue a Career in the Indonesian Navy: The Mediating Role of Military Professional Attitudes (Evidence from Generation Z Students at Hang Tuah Senior High School, Jaka Fadillah, Suzan Noer; Sigit, Ridzki Rinanto
Journal of Industrial Engineering & Management Research Vol. 7 No. 1 (2026): February 2026
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v7i1.681

Abstract

This study examines the effects of military knowledge, family support, and media exposure on students’ motivation to pursue a career in the Indonesian Navy, with military professional attitudes as a mediating variable, focusing on Generation Z students at Hang Tuah Senior High School in Jakarta. Using a quantitative survey design, data were collected from 212 students through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that military knowledge, family support, and media exposure have positive and significant direct effects on students’ motivation to become Indonesian Navy personnel and also significantly influence their military professional attitudes. Furthermore, military professional attitudes play a crucial mediating role in strengthening the indirect effects of military knowledge, family support, and media exposure on motivation. These findings suggest that motivation to pursue a military career among Generation Z students is shaped not only by cognitive understanding and external social influences but also by the development of positive attitudes toward military values, roles, and professional identity. This study contributes to the literature by integrating motivational theory, social learning theory, social support theory, cultivation theory, and the theory of planned behavior into a comprehensive explanatory model. Practically, the findings highlight the importance of early military education, active family involvement, and positive media representation in fostering favorable attitudes and strengthening motivation among prospective candidates for the Indonesian Navy.
Co-Authors Ahmad Sihabudin Bansa, Yorina An'guna Fadillah, Suzan Noer Faiz, Fahrudin Gunawan, Aloysius Bernanda Hermawan, Dony Indra Novianto Adibayu Pamungkas Pertiwi, Ratu Ronda, Andi Mirza Ronda, Mirza Rubiyanto Rubiyanto Rumenige, Reven Sigit Surahman Sunarto Sunarto Supandi suskarwati, sri ulya Verselita, Akita Arum