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All Journal Jurnal Administrasi dan Manajemen International Journal of Multidisciplinary Research and Literature (IJOMRAL) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) ELIGIBLE : Journal of Social Sciences
Supriyani, Mei
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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ANALYSIS OF PRODUCT QUALITY AND PRODUCT INNOVATION ON CONSUMER LOYALTY OF CONVECTION COMPANIES Nurminingsih; Somalua, Rahayu; Supriyani, Mei; Bawazir, Hammad
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i4.754

Abstract

In today's competitive marketplace, businesses face the ongoing challenge of fostering consumer loyalty to sustain their market presence and growth. The purpose of this study is to examine the effect of Product Quality and Product Innovation on Consumer Loyalty of Fizzul Putra Mandiri Convection in Jombang Regency. The study population consists of consumers from Fizzul Putra Mandiri Convection in Jombang Regency, specifically regular customers. This research employs a quantitative approach, with a fixed sample size of 85 regular consumers. Drawing from information provided by Fizzul Putra Mandiri Convection, the sampling method utilizes the saturated sample technique, encompassing the entire population as respondents. Data were collected through a questionnaire and processed using the Structural Equation Model (SEM) with SmartPLS 3 software. The results revealed that product quality had an insignificantly positive effect on consumer loyalty. This suggests that higher product quality is associated with increased consumer loyalty, though the effect is not statistically significant. In other words, a minor increase in product quality leads to a slight rise in consumer loyalty, and a slight decrease in product quality results in a slight decrease in consumer loyalty. Conversely, product innovation significantly and positively influences consumer loyalty, indicating that higher levels of product innovation led to higher consumer loyalty, while lower levels of product innovation result in lower consumer loyalty. Additionally, the study demonstrates a positive and significant correlation between product quality and product innovation. This suggests that higher product quality is linked to greater product innovation, whereas lower product quality is associated with reduced product innovation.
THE COMPANY SIZE AND THE GROWTH SALES THE EFFECT ON THE COAL COMPANY'S PERFORMANCE ON THE INDONESIAN STOCK EXCHANGE Hammad, Hammad; Ismaya, Sakti Brata; Supriyani, Mei; Yulianti, Sri; Nuraini, Ani; Sova, Maya; Fajar, Imam
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 6 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i6.172

Abstract

This research aims to determine the effect of company size and sales growth on performance. Company size is a reflection of management's success in increasing company assets. Sales growth illustrates the company's success in expanding the marketing of its products. Company performance reflects its success in managing its finances well, proxied by Return On Assets (ROA). The analysis used in this research is panel data regression using secondary data taken from the Indonesia Stock Exchange (BEI) website. The companies studied are coal sub-sector companies listed on the IDX during 2020-2022. This research is essential now when coal is experiencing a surge in demand after previously experiencing its lowest phase. Therefore, coal companies must be able to prepare their company performance well to maintain the sustainability of their company. The research results show that company size has an effect, while sales growth does not affect company performance. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world. Therefore, coal companies must be able to prepare their company performance well to maintain the sustainability of their company. The research results show that company size has an effect, while sales growth does not affect company performance. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world. Therefore, coal companies must be able to prepare their company performance well to maintain the sustainability of their company. The research results show that company size has an effect, while sales growth does not affect company performance. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world
THE CREATIVE MARKETING STRATEGY IN DEVELOPING PANDAN WOVEN PRODUCTS IN THE MARKET AT MSMES “JAXEE” Ismaya, Sakti Brata; Indrajaya, Titus; Widyasari, Lala; Tukiyat, Tukiyat; Supriyani, Mei
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.197

Abstract

The economic crisis caused by the COVID-19 pandemic at the beginning of 2020 has significantly impacted the micro, small and medium enterprise (MSME) sector in this country. In this context, this research examines the strategic efforts UMKM "JAXEE" Pandan Woven adopted to develop the market for their pandan woven products. Data collection techniques used in this research include documentation, interviews and observation. The collected data was then analyzed using content analysis methods (documentation research) and descriptive analysis. "JAXEE" Woven Pandan is an MSME that produces woven pandan souvenirs such as bags, fans, wallets, hats, sandals, key chains and other products with various color patterns. The importance of the latest innovations in pandan woven products and the development of fashion trends are the main focus of "JAXEE" to remain competitive in this industry. They are starting to pay attention to competitive aspects by following technological developments, utilizing social media, and having personal websites to increase visibility and customer relationships.
Hubungan Antara Kemampuan Menyusun Rencana Bisnis Dengan Pembelajaran Berbasis Masalah Pada Mata Ajar Kewirausahaan Supriyani, Mei; Sapta Yanuar, Ignatius Erik
JURNAL ADMINISTRASI & MANAJEMEN Vol 12, No 2 (2022): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v12i2.2297

Abstract

Data tentang dampak penerapan Pembelajaran Berbasis Masalah (PBM) dalam Mata Ajar Kewirausahaan masih sangat terbatas. Penelitian ini bertujuan untuk mengetahui hubungan antara kemampuan menyusun rencana bisnis dengan pembelajaran berbasis masalah pada mata ajar kewirausahaan. Penelitian menggunakan pendekatan kuantitatif design crossed sectional, pada 60 mahasiswa yang telah mengikuti pembelajaran Kewirausahaan bermetode PBM. Data didapat melalui kuesioner dengan menggunakan google form dan dikirimkan melalui media sosial. Hasil analisis dengan Program SPSS 22 menunjukkan adanya korelasi yang bermakna antara Kemampuan Menyusun Rencana Bisnis dengan Pembelajaran Berbasis Masalah pada Mata Ajar Kewirausahaan dengan nilai p = 0,000 menunjukkan adanya hubungan yang signifikan. Dapat disimpulkan bahwa metode pembelajaran PBM meningkatkan kemampuan mahasiswa dalam menerapkan Lingkaran Solusi Masalah (Problem Solving Cycle) yang antara lain dilandasi kemampuan menerapkan pola pikir kritis analitis dalam Menyusun Rencana Bisnis. Disarankan agar Program Studi Manajemen melakukan kebijakan penerapan metode PBM untuk semua mata ajar sebagai upaya menghasilkan lulusan yang cakap untuk mengembangkan diri dalam kewirausahaan.       Kata kunci: Rencana Bisnis, Kewirausahaan, Pembelajaran Berbasis Masalah 
Efektivitas Kuliah Online di Era Pandemi Covid-19: Studi Kasus Pada Mahasiswa S1 Urindo Agustin, Dinni; Nurminingsih, Nurminingsih; Tafrizi, Tafrizi; Suswaji, Suswaji; Supriyani, Mei; Badrunsyah, Badrunsyah
JURNAL ADMINISTRASI & MANAJEMEN Vol 12, No 1 (2022): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v12i1.2111

Abstract

Terus merebaknya pandemi covid-19 di seluruh dunia, meyebabkan pihak otoritas di semua negara melaksanakan kegiatan pencegahan penyebaran virus. Upaya yang dilakukan adalah menerapkan protocol kesehatan melalui program 5M (menjaga jarak, mencuci tangan, menjauhi keramaian, hingg menerapkan perintah isolasi mandiri termasuk juga bekerja di rumah dan belajar di rumah). Dunia pendidikan, saat ini telah terjadi perubahan pada kegiatan belajar mengajar yang dilaksanakan  di rumah secara online di semua tingkat Pendidikan untuk beradaptasi dengan kondisi baru. Maksud dari survey ini adalah untuk mendapatkan data seberapa efektif cara belajar secara online pada mahasiswa S1 di Universitas Respati Indonesia. Metoda penelitian dilakukan secara deskriptif kuantitatif menggunakan instrument dengan skala likert yang dilakukan secara survey online. Hasil menunjukkan rata-rata mahasiswa yang menyatakan Setuju mencapai persentase paling tinggi bahwa  pembelajaran secara online cukup efektif baik secara tangible, reliability, responsiveness, assurance dan emphaty. Responden mengharapkan untuk pembelaran selanjutnya tetap dapat dilakukan secara online atau blended (67.7%) lebih besar daripada responden yang menginginkan pembelajaran secara offline atau tatap muka (32.3%). Kata kunci: efektivitas, pembelajaran daring, mahasiswa, COVID-19
A Modern Business Management Approach to Growth Company in the Context of Sustainable Strategy Yulianti, Sri; Nuraini, Ani; Supriyani, Mei
Eligible : Journal of Social Sciences Vol. 4 No. 2 (2025): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v4i2.167

Abstract

This research examines the implementation of modern business management approaches in driving corporate growth in the context of sustainability strategies. Using mixed methods that combine quantitative and qualitative analysis, this study examines how sustainability strategies are integrated into the business models of companies in Indonesia. Modern business management demands the integration of sustainability aspects in corporate strategy. This research discusses the concept, implementation, and benefits of business management as well as sustainable strategies that work in the business field, highlighting the importance of balance between economic growth, social responsibility, and environmental management. Data was obtained from 120 medium and large companies operating in various industrial sectors during the period 2020-2024. The results show that companies that adopt sustainable business practices, sustainable management strategies are able to increase their competitive advantage, reputation, and resilience in the face of global challenges. The findings of this study are that the implementation of sustainable strategies with a holistic approach in modern business management that integrates economic value with social and environmental values so as to improve operational efficiency, strengthen brands, increase competitiveness, and create corporate resilience, showing better revenue growth and profitability in the long run. This research contributes to a better understanding of how companies can achieve sustainable growth in a dynamic business environment.
Co-Authors Agustin, Dinni Ani Nuraini, Ani Badrunsyah, Badrunsyah Bawazir, Hammad Fajar, Imam Hammad, Hammad Indrajaya, Titus Ismaya, Sakti Brata Maya Sova Nurminingsih Nurminingsih, Nurminingsih Sapta Yanuar, Ignatius Erik Somalua, Rahayu Sri Yulianti Suswaji, Suswaji Tafrizi, Tafrizi Tukiyat Tukiyat, Tukiyat Widyasari, Lala