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All Journal Jurnal Administrasi dan Manajemen International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Community Service JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Indrajaya, Titus
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THE CREATIVE MARKETING STRATEGY IN DEVELOPING PANDAN WOVEN PRODUCTS IN THE MARKET AT MSMES “JAXEE” Ismaya, Sakti Brata; Indrajaya, Titus; Widyasari, Lala; Tukiyat, Tukiyat; Supriyani, Mei
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.197

Abstract

The economic crisis caused by the COVID-19 pandemic at the beginning of 2020 has significantly impacted the micro, small and medium enterprise (MSME) sector in this country. In this context, this research examines the strategic efforts UMKM "JAXEE" Pandan Woven adopted to develop the market for their pandan woven products. Data collection techniques used in this research include documentation, interviews and observation. The collected data was then analyzed using content analysis methods (documentation research) and descriptive analysis. "JAXEE" Woven Pandan is an MSME that produces woven pandan souvenirs such as bags, fans, wallets, hats, sandals, key chains and other products with various color patterns. The importance of the latest innovations in pandan woven products and the development of fashion trends are the main focus of "JAXEE" to remain competitive in this industry. They are starting to pay attention to competitive aspects by following technological developments, utilizing social media, and having personal websites to increase visibility and customer relationships.
THE INFLUENCE OF COMPENSATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT CV MORA SENTOSA EAST JAKARTA Astuti, Febri Widya; Indrajaya, Titus; Nurminingsih; Kwarnanto
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 4 (2023): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i4.762

Abstract

Effective employee performance plays a pivotal role in an organization's success, directly shaping overall productivity and efficiency. This study delves into the connection between compensation, work environment, and employee performance within CV Mora Sentosa, located in East Jakarta. Quantitative research involving a sample of 40 participants was conducted. The findings highlight a significant and positive correlation between compensation and the work environment (T-Statistic = 81.909, p < 0.05). It is worth noting that while compensation alone does not exert a significant impact on employee performance (T-Statistic = 0.108, p > 0.05), a positive work environment does indeed wield a remarkable influence on employee performance (T-Statistic = 8.685, p < 0.05). This research underscores the pivotal role of cultivating a positive work environment to bolster employee performance. Such insights can serve as a guiding light for organizations aiming to deploy strategies that optimize both compensation and work environment variables. By doing so, organizations stand to enhance overall employee performance, thus fostering a path to greater organizational triumph.
THE INFLUENCE OF INTERNAL COMMUNICATION AND TEAMWORK ON EMPLOYEE PERFORMANCE IN THE MICROWAVE DISMANTLE PROJECT DIVISION PT. PANCA KARSA SEJAHTERA BEKASI CITY Sari, Melur; Indrajaya, Titus; Nurminingsih
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.770

Abstract

Within PT. Panca Karsa Sejahtera, specifically the Division Project Dismantle Microwave, recurrent challenges have surfaced including one-sided communication from superiors to subordinates, fragmented team responsibilities becoming individual tasks, and dwindling work targets. Addressing these concerns, this study aims to investigate the relationship of internal communication, teamwork, and employee performance. This study was conducted in Bekasi City, which employs a quantitative approach with total sampling of 100 respondents and employed Structural Equation Modeling (SEM) using smartPLS Version 3 for analysis. Findings reveal that while internal communication positively influences employee performance, its statistical significance is limited. In contrast, teamwork significantly and positively impacts employee performance, while internal communication also significantly enhances teamwork. Effective internal communication is advised for streamlined workflow, and optimizing employee performance requires tailored skill training. Encouraging teamwork through training and active participation is recommended for improved performance. This study offers actionable insights for refining operations and elevating employee performance in the Division Project Dismantle Microwave.
IMPROVING THE MARKETING PERFORMANCE OF "BOLEN KITA" MSMEs THROUGH DIGITAL MARKETING STRATEGIES Ismaya, Sakti Brata; Indrajaya, Titus; Purnamasari, Dewi; Mariam, Siti; Rosmiati, Eros
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.216

Abstract

Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This research focuses on the case of the MSME "Bolen Kita" and aims to investigate the positive impact of digital marketing strategies in improving the marketing performance of these MSMEs. This study uses qualitative and quantitative data analysis techniques to gain insight into how digital marketing strategies have positively impacted the marketing performance of "Bolen Kita" MSMEs throughout the pandemic. The findings of this research will likely provide helpful direction for other MSMEs looking to bolster their presence in today's digital business ecosystem. In the context of the pandemic, digital marketing strategies are an efficient tool for increasing visibility and a critical factor in determining whether micro, small, and medium-sized enterprises (MSMEs) will survive this difficult time.
Pelatihan Pembuatan Sabun Natural Handmade “Aranomiya Soap” Produk UKM Berbasis Digital Markting Di Kelurahan Mekar Jaya Kota Depok Yulianti, Sri; Hammad, Hammad; Indrajaya, Titus; Brata Ismaya, Sakti; Sova, Maya; Rushadiyati, Rushadiyati; Rosmiati, Eros
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.5630

Abstract

Program Pengabdian Kepada Masyarakat merupakan program lanjutan dari program sosialisasi dan pelatihan pembuatan sanun natural “Aranomiya Soap” bersama pelaku UKM, Ibu Rumahtangga, dan Karang Taruna Kelurahan Mekarjaya. Masyarakat telah merasakan keuntungan dan telah membuktikan manfaat sabun natural kesehatan bahkan untuk pengganti sabun mandi. namun produk sabun natural ini memiliki kelemahan bagi pemasarannya. Tim PKM berinisiatif melakukan program produk UKM berbasis pemasaran digital dan pelatihan pembuatan produk sabun natural yang berdaya saing dan bernilai ekonomis tinggi sehingga dapat meningkatkan perekonomian dan kesejahteraan masyarakat disekitar Kelurahan Mekarjaya, Kota Depok. Metode yang akan digunakan dalam kegiatan PKM ini adalah ceramah, simulasi atau peragaan serta praktek langsung pembuatan produk sabun “Aranomiya Natural Soap.” Selama ini mitra telah memproduksi beberapa produk kecantikan seperti sabun batang (bar soap), cair, dan shampo, secara handmade dan telah dipasarkan secara langsung dan mempunyai beberapa konsumen dan marekting digital seperti Istagram, shopee, website, danlainnya. Pelatihan ini dihadiri 50 peserta yang menyatakan bahwa Pelatihan yang dilakukan sangat bermanfaat, selain itu para peserta mendapatkan ilmu dan pengetahuan baru dalam mengolah produk sabun natural dari bahan alami menjadi natural soap yang memiliki nilai tambah yang berpotensi meningkatkan kesejahteraan masyarakat Kelurahan Mekarjaya, Kecamatan Sukmajaya, Kota Depok. Kata kunci: sabun natural; handmade; Aranomiya soap, pemasaran digital
Digital-Based Entrepreneurship Development, Investment Socialization And Marketing Of Asipa Micro, Small And Medium Enterprises In South Tangerang City, Banten Yulianti, Sri; Ani Nuraini; Indrajaya, Titus; Sova, Maya; Brata Ismaya, Sakti; Rushadiyati, Rushadiyati
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.208

Abstract

This service examines the development of entrepreneurship in the new normal period through training, with steps that can be taken to empower business actors in the development of ASIPA MSMEs in South Tangerang City. Training methods using offline and online media. While this service is an effort to socialize investment and marketing for micro, small and medium enterprises at the Creative Industries and Business Actors Association (ASIPA) based on digitalization by participating in training, marketing, obtaining tips for successfully investing in the Indonesia Stock Exchange (IDX) and financially investing in shares (PT. NH Korindo). This training conducts interactive coaching and socialization about the ease of doing business for MSME actors from participants of the Creative Industries and Business Actors Association (ASIPA) is always active in government programs to support income increase for MSME entrepreneurs consistently marketing through social media; Online stores, marketplaces, booths in malls, bazaars, and on websites to optimize facilities and keep up with the times. Thus, the Social Piety Index will form economic development in the community of Serua Village, Ciputat District, South Tangerang City, Banten.
Co-Authors Ani Nuraini Ani Nuraini, Ani Ardi Maulana, Ardi Astuti, Febri Widya brata ismaya, sakti Dewi Purnamasari Eros Rosmiati Hammad, Hammad Ismaya, Sakti Brata Kwarnanto Maya Sova Nurminingsih Primasyah, Deden Rushadiyati, Rushadiyati Sari, Melur SITI MARIAM Sri Yulianti Supriyani, Mei Tukiyat Tukiyat, Tukiyat Widyasari, Lala