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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Multidisciplinary Research and Literature (IJOMRAL) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL)
Ismaya, Sakti Brata
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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THE EFFECT OF QUALITY OF SERVICE AND PRICE ON CUSTOMER SATISFACTION ON GRILLED CHICKEN RESTAURANTS OF PAK ATOK BAKOM CIAWI BOGOR Setiowati, Tanti; Ismaya, Sakti Brata
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1384.382 KB) | DOI: 10.55047/marginal.v1i2.135

Abstract

The purpose of this study was to determine the effect of service quality and price on customer satisfaction on grilled chicken restaurants of Pak Atok Bakom, Ciawi Bogor. This study is a quantitative approach. The population in this study are consumers who visit the Grilled Chicken Restaurants of Pak Atok Bakom, Ciawi Bogor. Meanwhile, the sample used was based on the Accidental method, which is a technique for determining the sample based on needs only, members who were met by researchers and were willing to become respondents. The type of data used in this study is quantitative data which obtained through an online questionnaire, namely the Google Form. Questionnaires are used to obtain respondent data regarding service quality, price and customer satisfaction with data sources obtained directly from consumers or customers who have been or are now customers of Pak Atok Bakom's Grilled Chicken Restaurant in Ciawi Bogor. Moreover, the data analysis carried out by several test, namely Validity test, Reliability test, and Hypothesis test. The finding reveals that service quality has a significant effect on customer satisfaction and the price has a significant influence on customer satisfaction. Likewise, service quality and price has a significant effect on customer satisfaction, it is proven by path coefficient value of service quality and price on customer satisfaction which are 0,000 and the t-statistic is 5,381, hence the t-statistic is significant because > 1,96 with p value < 0,00.
THE COMPANY SIZE AND THE GROWTH SALES THE EFFECT ON THE COAL COMPANY'S PERFORMANCE ON THE INDONESIAN STOCK EXCHANGE Hammad, Hammad; Ismaya, Sakti Brata; Supriyani, Mei; Yulianti, Sri; Nuraini, Ani; Sova, Maya; Fajar, Imam
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 6 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i6.172

Abstract

This research aims to determine the effect of company size and sales growth on performance. Company size is a reflection of management's success in increasing company assets. Sales growth illustrates the company's success in expanding the marketing of its products. Company performance reflects its success in managing its finances well, proxied by Return On Assets (ROA). The analysis used in this research is panel data regression using secondary data taken from the Indonesia Stock Exchange (BEI) website. The companies studied are coal sub-sector companies listed on the IDX during 2020-2022. This research is essential now when coal is experiencing a surge in demand after previously experiencing its lowest phase. Therefore, coal companies must be able to prepare their company performance well to maintain the sustainability of their company. The research results show that company size has an effect, while sales growth does not affect company performance. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world. Therefore, coal companies must be able to prepare their company performance well to maintain the sustainability of their company. The research results show that company size has an effect, while sales growth does not affect company performance. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world. Therefore, coal companies must be able to prepare their company performance well to maintain the sustainability of their company. The research results show that company size has an effect, while sales growth does not affect company performance. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world. The coefficient of determination in this study was 68%, which shows the level of goodness of the model in explaining company performance. This research answers the challenges of fluctuations in the coal mining industry that may occur in the future and is a solution to the uncertainty of coal demand and supply in the world
THE CREATIVE MARKETING STRATEGY IN DEVELOPING PANDAN WOVEN PRODUCTS IN THE MARKET AT MSMES “JAXEE” Ismaya, Sakti Brata; Indrajaya, Titus; Widyasari, Lala; Tukiyat, Tukiyat; Supriyani, Mei
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.197

Abstract

The economic crisis caused by the COVID-19 pandemic at the beginning of 2020 has significantly impacted the micro, small and medium enterprise (MSME) sector in this country. In this context, this research examines the strategic efforts UMKM "JAXEE" Pandan Woven adopted to develop the market for their pandan woven products. Data collection techniques used in this research include documentation, interviews and observation. The collected data was then analyzed using content analysis methods (documentation research) and descriptive analysis. "JAXEE" Woven Pandan is an MSME that produces woven pandan souvenirs such as bags, fans, wallets, hats, sandals, key chains and other products with various color patterns. The importance of the latest innovations in pandan woven products and the development of fashion trends are the main focus of "JAXEE" to remain competitive in this industry. They are starting to pay attention to competitive aspects by following technological developments, utilizing social media, and having personal websites to increase visibility and customer relationships.
IMPROVING THE MARKETING PERFORMANCE OF "BOLEN KITA" MSMEs THROUGH DIGITAL MARKETING STRATEGIES Ismaya, Sakti Brata; Indrajaya, Titus; Purnamasari, Dewi; Mariam, Siti; Rosmiati, Eros
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.216

Abstract

Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This research focuses on the case of the MSME "Bolen Kita" and aims to investigate the positive impact of digital marketing strategies in improving the marketing performance of these MSMEs. This study uses qualitative and quantitative data analysis techniques to gain insight into how digital marketing strategies have positively impacted the marketing performance of "Bolen Kita" MSMEs throughout the pandemic. The findings of this research will likely provide helpful direction for other MSMEs looking to bolster their presence in today's digital business ecosystem. In the context of the pandemic, digital marketing strategies are an efficient tool for increasing visibility and a critical factor in determining whether micro, small, and medium-sized enterprises (MSMEs) will survive this difficult time.
THE INFLUENCE OF THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY ON THE PROFITABILITY OF MANUFACTURING COMPANIES ON THE INDONESIA STOCK EXCHANGE 2016-2020: ASPECTS OF ECONOMIC AND ENVIRONMENTAL INDICATORS Bahar, Ar Rayyan; Ismaya, Sakti Brata
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 2 (2022): JANUARY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.806 KB) | DOI: 10.55047/cashflow.v2i1.128

Abstract

This study aims to examine the influence of Corporate Social Responsibility on Profitability. The population in this study used a sample of 40 manufacturing companies on the Indonesia Stock Exchange (IDX) from 2016-2020. The method used in this research is purposive sampling which is taken with certain criteria. Profitability is measured by the Return on Asset (ROA) formula. The data analysis method used is Descriptive Statistics, Multiple Regression Analysis, and Classical Assumption Test, while the Hypothesis Test used is Partial Test, Simultaneous Test, as well as Test of Determination. The results of this study indicate that Corporate Social Responsibility Economic Indicators have a positive influence on Profitability as evidenced by a significant value of 0,013, while Corporate Social Responsibility Environmental Indicators do not have a positive effect on Profitability as evidenced by a significant value of 0,949. Meanwhile, Corporate Social Responsibility economic and environmental indicators simultaneously has a positive influence on profitability as proven by a significant value of 0.036, and R square (R^2) which obtained 11% Profitability which can be influenced by Economic and Environmental Corporate Social Responsibility and 89% is influenced by other factors outside the study.
THE EFFECT OF LIQUIDITY RATIO ON FINANCIAL PERFORMANCE VIEWED FROM RETURN ON ASSETS (ROA) IN SUB COMPANIES OF CONSTRUCTION AND BUILDING SECTOR LISTED ON THE INDONESIAN STOCK EXCHANGE OF 2016-2020 Ismaya, Sakti Brata; Risnawati, Tia; Nurminingsih
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 4 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i4.759

Abstract

The success of a company hinges on the collective performance of its employees. Thus, it becomes imperative for companies to enhance the quality of their workforce's performance. Numerous factors exert influence over employee performance, among them are teamwork, work motivation, and job satisfaction. These factors collectively kindle individuals' commitment towards accomplishing tasks to their fullest potential within the company. This study is conducted to reveal the impact of teamwork, work motivation, and job satisfaction on employee performance, specifically examining the case of the J&T Sibuhuan-Sosa office. Employing an associative research approach with a quantitative methodology, this study encompasses the entire employee population of the Sibuhuan-Sosa J&T office, totaling 30 participants. The analysis employs multiple linear regression via SPSS 22. The findings of the partial analysis reveal that both teamwork and work motivation yield a positive and noteworthy influence on the performance of J&T Sibuhuan-Sosa employees. Conversely, job satisfaction appears to lack significant impact on these employees. Notably, when taken together, teamwork, work motivation, and job satisfaction demonstrate a significant effect on the employees of J&T Sibuhuan-Sosa.
Co-Authors Ani Nuraini, Ani Ardi Maulana, Ardi Bahar, Ar Rayyan Dewi Purnamasari Eros Rosmiati Fajar, Imam Hammad, Hammad Indrajaya, Titus Maya Sova Nurminingsih Risnawati, Tia Setiowati, Tanti SITI MARIAM Sri Yulianti Supriyani, Mei Tukiyat Tukiyat, Tukiyat Widyasari, Lala