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All Journal Aptisi Transactions on Management ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Nasution, Erni Juliana Al Hasanah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Other

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Adaptive E-Learning Platform Enhances Accessibility for Diverse Learner Demographics: Platform E-Learning Adaptif Meningkatkan Aksesibilitas bagi Berbagai Demografi Pembelajar Nasution, Erni Juliana Al Hasanah; Molefe, Lerato; Utami, Rahayu Tri
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 2 (2025): March
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i2.774

Abstract

Pesatnya perluasan platform e-learning telah mengubah lanskap pendidikan, memberikan kesempatan belajar yang fleksibel bagi beragam populasi. Namun, aksesibilitas masih menjadi tantangan besar, terutama bagi pelajar dengan kebutuhan dan latar belakang yang berbeda-beda. Studi ini mengeksplorasi pengembangan dan implementasi platform e-learning adaptif yang bertujuan untuk meningkatkan aksesibilitas bagi beragam demografi pelajar. Dengan memanfaatkan kecerdasan buatan dan personalisasi berbasis data, platform ini secara dinamis menyesuaikan penyampaian konten agar selaras dengan preferensi individu pelajar, kemampuan kognitif, dan tingkat akses teknologi. Temuan awal menunjukkan potensi platform adaptif untuk mengurangi hambatan pembelajaran dan mendorong inklusivitas di berbagai kelompok pengguna. Penelitian ini menggarisbawahi pentingnya mengadopsi teknologi adaptif dalam e-learning untuk memastikan kesetaraan pendidikan di dunia yang terhubung secara digital.
Digital Transformation and Branding for Empowering the Creative Economy Based on Local Wisdom: Transformasi Digital dan Branding untuk Pemberdayaan Ekonomi Kreatif Berbasis Kearifan Lokal Yusup, Muhamad; Ariq, Muhammad Faris; Nasution, Erni Juliana Al Hasanah; Fahreza, Aulianda Zahrina; Edwards, John
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1228

Abstract

Digital transformation and strengthening local brand identity are key to encouraging creative economic empowerment based on local wisdom. This study aims to analyze the influence of creative communication strategies, brand personality, digital marketing engagement, user-generated content, and social media platform interactivity on the effectiveness of village community empowerment programs. Using a quantitative approach and Structural Equation Modelling (SEM) methods through SmartPLS software, data were collected from 300 respondents involved in a local potential-based digital entrepreneurship program. The results show that creative communication strategies and interactive social media platforms significantly increase digital participation and community emotional connection to local products. Brand personality and user-generated content also contribute positively to creative business image and market appeal. This study emphasizes the importance of integrating local values into digital branding narratives to create differentiation and consumer loyalty. These findings provide practical implications for stakeholders in designing empowerment policies and programs that are technology based yet rooted in local culture. Thus, this study contributes to the development of a sustainable and inclusive village creative economy ecosystem in the digital era.
Digital Branding on Instagram and TikTok Driving Engagement for Cardboard Box Products Mochamad Heru Riza Chakim; Mulyati; Nasution, Erni Juliana Al Hasanah; Perez, Carlos; Septiani, Nanda
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/n4tsd720

Abstract

This study examines how digital branding on Instagram and TikTok, digital pro- motion, and product quality shape customer engagement and purchase intention in the packaging sector, using nuansa box indonesia Indonesia as the focal case. Gap research predominantly explores fashion, cosmetics, and F&B industries, leaving limited evidence on B2B/B2C packaging where products are often per- ceived as merely functional. We provide an in-depth case of a packaging brand and model the mediating role of customer engagement between digital strat- egy (branding, promotion) and purchase intention, estimated via PLS-SEM. The measurement model is robust (all loadings > 0.70; AVE > 0.50; Cronbach’s Alpha and Composite Reliability > 0.70). The structural model shows substan- tial explanatory power for purchase intention (R2 = 0.748). Product Quality is the strongest driver of Purchase Intention (β = 0.401), while Customer Engage- ment positively influences Purchase Intention (β = 0.288) and is significantly driven by Digital Branding (β = 0.489) and Digital Promotion (β = 0.375). The direct path from Digital Promotion to Purchase Intention is not significant (p = 0.060). Results indicate that compelling digital branding cultivates en- gagement that converts to purchase intention, but promotion alone is insufficient without strong product fundamentals. Managerially, firms should prioritize con- sistent, aesthetic branding to build engagement, leverage targeted promotions to activate trials, and sustain investment in product excellence as the ultimate lever of conversion and loyalty.
Co-Authors ariq, Muhammad faris Daniel Happy Putra Edwards, John Fahreza, Aulianda Zahrina Mochamad Heru Riza Chakim Molefe, Lerato Muhamad Yusup Mulyati Pérez, Carlos Septiani, Nanda