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All Journal Aptisi Transactions on Management Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Nasution, Erni Juliana Al Hasanah
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Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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Adaptive E-Learning Platform Enhances Accessibility for Diverse Learner Demographics: Platform E-Learning Adaptif Meningkatkan Aksesibilitas bagi Berbagai Demografi Pembelajar Nasution, Erni Juliana Al Hasanah; Molefe, Lerato; Utami, Rahayu Tri
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 2 (2025): March
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i2.774

Abstract

Pesatnya perluasan platform e-learning telah mengubah lanskap pendidikan, memberikan kesempatan belajar yang fleksibel bagi beragam populasi. Namun, aksesibilitas masih menjadi tantangan besar, terutama bagi pelajar dengan kebutuhan dan latar belakang yang berbeda-beda. Studi ini mengeksplorasi pengembangan dan implementasi platform e-learning adaptif yang bertujuan untuk meningkatkan aksesibilitas bagi beragam demografi pelajar. Dengan memanfaatkan kecerdasan buatan dan personalisasi berbasis data, platform ini secara dinamis menyesuaikan penyampaian konten agar selaras dengan preferensi individu pelajar, kemampuan kognitif, dan tingkat akses teknologi. Temuan awal menunjukkan potensi platform adaptif untuk mengurangi hambatan pembelajaran dan mendorong inklusivitas di berbagai kelompok pengguna. Penelitian ini menggarisbawahi pentingnya mengadopsi teknologi adaptif dalam e-learning untuk memastikan kesetaraan pendidikan di dunia yang terhubung secara digital.
Digital Branding on Instagram and TikTok Driving Engagement for Cardboard Box Products Mochamad Heru Riza Chakim; Mulyati; Nasution, Erni Juliana Al Hasanah; Perez, Carlos; Septiani, Nanda
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2511

Abstract

This study examines how digital branding on Instagram and TikTok, digital pro- motion, and product quality shape customer engagement and purchase intention in the packaging sector, using nuansa box indonesia Indonesia as the focal case. Gap research predominantly explores fashion, cosmetics, and F&B industries, leaving limited evidence on B2B/B2C packaging where products are often per- ceived as merely functional. We provide an in-depth case of a packaging brand and model the mediating role of customer engagement between digital strat- egy (branding, promotion) and purchase intention, estimated via PLS-SEM. The measurement model is robust (all loadings > 0.70; AVE > 0.50; Cronbach’s Alpha and Composite Reliability > 0.70). The structural model shows substan- tial explanatory power for purchase intention (R2 = 0.748). Product Quality is the strongest driver of Purchase Intention (β = 0.401), while Customer Engage- ment positively influences Purchase Intention (β = 0.288) and is significantly driven by Digital Branding (β = 0.489) and Digital Promotion (β = 0.375). The direct path from Digital Promotion to Purchase Intention is not significant (p = 0.060). Results indicate that compelling digital branding cultivates en- gagement that converts to purchase intention, but promotion alone is insufficient without strong product fundamentals. Managerially, firms should prioritize con- sistent, aesthetic branding to build engagement, leverage targeted promotions to activate trials, and sustain investment in product excellence as the ultimate lever of conversion and loyalty.
Co-Authors Daniel Happy Putra Mochamad Heru Riza Chakim Molefe, Lerato Mulyati Pérez, Carlos Septiani, Nanda