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All Journal Jurnal Kajian Komunikasi Kresna: Jurnal Riset dan Pengabdian Masyarakat Bandung Conference Series: Communication Management ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Novita, Sophia
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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Digital Game-Based Learning untuk Implementasi Kurikulum Merdeka Berbasis STEAM bagi Guru PAUD Astanaanyar Darmawan, Ferry; Novita, Sophia; Hakim, Arif
KRESNA: Jurnal Riset dan Pengabdian Masyarakat Vol 4 No 2 (2024): Jurnal KRESNA November 2024
Publisher : DRPM Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/kresna.v4i2.172

Abstract

Pendekatan Sains, Teknologi, Rekayasa, Seni, dan Matematika (STEAM) dan Game Based Learning (GBL) berperan dalam meningkatkan kemampuan kolaborasi, berpikir kritis, dan pemecahan masalah siswa, sambil merangsang kreativitas mereka untuk menghadapi tantangan di era Society 5.0. Pemanfaatan teknologi dalam pembelajaran membawa banyak keuntungan, tetapi penggunaannya perlu dilakukan secara bijak untuk menghindari dampak negatif. Kegiatan ini bertujuan meningkatkan kualitas pendidikan anak usia dini dengan memberdayakan guru Pendidikan Anak Usia Dini (PAUD) dalam merancang pembelajaran berbasis permainan, mengintegrasikan pendekatan STEAM, serta mendukung implementasi Kurikulum Merdeka. Program ini diharapkan mampu menciptakan pengalaman belajar yang interaktif, kreatif, dan sesuai dengan tahap perkembangan anak. Pendekatan untuk meningkatkan pengetahuan guru tentang STEAM dan Game Based Learning dilakukan melalui metode Participatory Rural Appraisal (PRA), dengan mengidentifikasi masalah dan berkoordinasi dengan pihak terkait di Kecamatan Astanaanyar. Program ini bertujuan memberdayakan guru PAUD dengan mengembangkan game edukasi berbasis STEAM menggunakan MS-PowerPoint. Hasil pengabdian ini menunjukan ada peningkatan pemahaman guru PAUD tentang Kurikulum Merdeka dengan pendekatan STEAM dan keterampilan teknologi informasi. Guru dapat membuat game edukatif menggunakan PowerPoint, yang meningkatkan kualitas pengajaran dan memotivasi anak-anak dalam pembelajaran TIK.
Game-Based Learning Media Training for Early Childhood for 21st-Century Teachers Ferry Darmawan; Hakim, Arif; Novita, Sophia
ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 12 No. 1 (2024): (Januari, 2024) Ethos: Jurnal Penelitian Dan Pengabdian Kepada Masyarakat (Sai
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v12i1.3181

Abstract

Abstract. To be able to carry out learning in the digital era, teachers must be literate in technology and information. We are currently in the era of the Industrial Revolution 4.0, which demands harmony between humans and information technology in finding solutions to various problems and creating creative and innovative opportunities. One of the competencies of 21st-century teachers is to develop interactive learning media based on digital technology. However, the reality in the field is that there are limited facilities and infrastructure, so there needs to be another motivation to develop ICT in the learning process of early childhood education (PAUD). This activity uses the Participatory Action Research (PAR) method, which is a transformative approach that aims to solve problems and fulfill the orientation on empowerment and practical needs of community change. The training participants are representatives of PAUD teachers in the Astanaanyar sub-district, under the coordination of the POKJA Bunda PAUD Astana Anyar sub-district. The result of this training is the increased ability of teachers to develop learning media in the form of games using the PowerPoint program, commonly known as a presentation application.
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE FASHION LOKAL GEN Z Najwa Aurilia, Virgiva; Novita, Sophia
Bandung Conference Series: Communication Management Vol. 6 No. 1 (2026): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i1.22053

Abstract

Abstract. Hellena Shoes is one of the local fashionistas that provides local shoe products among Gen Z in building a brand image. This store was able to survive and adapt in the midst of changes in consumer behavior in the digital era, as well as in the era of Cibaduyut conditions that began to lose its reputation as a local shopping destination and had to compete with more modern shoe stores out there, causing people to be more interested and start shopping there. This research aims to find out the marketing process carried out by Hellena Shoes in building a local fashion brand image among Gen Z through offline and online marketing. This study uses a constructivist paradigm with a qualitative method and a case study approach. The data collection techniques used in this study are interviews, observations, and documentation. The theories used are Integrated Marketing Communication (IMC) Theory and 7P Marketing Mix Theory. The results show that Hellena Shoes builds its brand image through integrated offline and online marketing focused on Generation Z, supported by consistent visual branding, trend-based products, and responsive services, resulting in a modern, affordable, and relevant local brand image despite facing intense competition. Abstrak. Hellena Shoes menjadi salah satu fashion lokal yang menyediakan produk sepatu lokal di kalangan Gen Z dalam membangun brand image. Toko ini mampu bertahan dan beradaptasi di tengah perubahan perilaku konsumen di era digital, serta di era kondisi Cibaduyut yang mulai kehilangan reputasinya sebagai destinasi belanja lokal dan harus bersaing dengan toko-toko sepatu di luar sana yang lebih modern, menyebabkan masyarakat lebih tertarik dan mulai beralih belanja di sana. Penelitian ini bertujuan untuk mengetahui proses pemasaran yang dilakukan Hellena Shoes dalam membangun brand image fashion lokal di kalangan Gen Z melalui pemasaran offline dan online. Penelitian ini menggunakan paradigma konstruktivisme dengan metode kualitatif dan melalui pendekatan studi kasus. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi, dan dokumentasi. Teori yang digunakan adalah Teori Integrated Marketing Communication (IMC) dan Teori Marketing Mix 7P. Hasil penelitian yang telah dilakukan bahwa Hellena Shoes membangun brand image melalui pemasaran offline & online terpadu dengan fokus pada Gen Z, didukung visual branding konsisten, produk berbasis tren, dan pelayanan responsif, sehingga terbentuk citra brand lokal yang modern, terjangkau, dan relevan meski menghadapi persaingan ketat.
Visual persuasion of halal tourism on social media: the elaboration likelihood model perspective Novita, Sophia; Pramudhita, Reinaldy Agung; Darmawan, Ferry
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.70219

Abstract

Background: The rise of tourism-destination content on social media has also encouraged the development of halal tourism, which promotes Muslim-friendly destinations. The Elaboration Likelihood Model (ELM) has been widely used to explain the persuasion process in marketing and tourism communication, yet research integrating elements of visual persuasion, halal identity, and message-processing mechanisms in halal tourism promotion on social media remains limited. Purpose: This study aims to analyze the elements of visual communication that function as a persuasive mechanism in promoting halal tourism on social media from the perspective of ELM. Methods: This study employs a mixed-methods design with a sequential explanatory approach in two stages. The first stage is a content analysis. The second phase continued with a survey of social media users and was strengthened through semi-structured interviews with industry practitioners to integrate all findings. Results: The study shows that visual elements dominate halal tourism promotion on social media. Destination visuals appeared in 67.2% of content, followed by halal products or services (65.5%), influencers or tourist testimonials (63.8%), and religious symbols (62.1%). Meanwhile, halal certification only appears in 22.4% of content. The survey results showed that respondents highly recommended Islamic values in the promotion of halal tourism (M = 4.60), sharia tourism education (M = 4.40), Muslim cultural symbols (M = 4.38), and visualization of halal facilities (M = 4.19). Conclusion: Persuasion for halal tourism promotion on social media does not work effectively through central and peripheral channels separately. Visual elements, such as Islamic religious and cultural symbols, play a role in forming a Perceived Halal Identity that bridges the audience’s initial attention to an in-depth evaluation of the destination’s halal attributes. Implications: By proposing Perceived Halal Identity as a mediator between peripherals and central instructions, this study expands the ELM model in halal tourism communication.
Enhancing Non-Formal Early Childhood Teachers’ Competence through Digital Learning Media Development Novita, Sophia; Darmawan, Ferry; Hakim, Arif; Aqilah, Halimah; Hildayanti, Widia Helti; Alviano, Riko
ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 14 No. 2 (2026): (Juli, 2026) Ethos: Jurnal Penelitian Dan Pengabdian Kepada Masyarakat (Sains
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v14i2.8468

Abstract

Early Childhood Education (PAUD) plays a vital role in developing children’s character, social skills, and readiness to learn. However, many non-formal PAUD institutions in Indonesia face challenges in adopting digital technology due to limited resources, inadequate infrastructure, and teachers’ limited digital competence. This community service aimed to enhance teachers’ competence in developing digital learning media in Andir District, Bandung, through a participatory training program. A total of 19 educators participated in activities, including a pre-test, workshops, hands-on practice, and a post-test. The training introduced accessible tools, including ChatGPT, Canva, PowerPoint, and Sound of Text, to support the creation of interactive learning media.The results show a substantial improvement in participants’ competence. The average score increased from 34.38% in the pre-test to 94.08% in the post-test, indicating an improvement of 59.70%. In terms of practical skills, none of the participants were able to develop interactive learning media before the training. In contrast, all participants (100%) successfully produced more than three interactive learning media products after the training.These findings suggest that practical, context-based digital training with accessible tools can effectively enhance teachers’ competence in developing digital learning media in non-formal early childhood education
Co-Authors Alviano, Riko Aqilah, Halimah Ferry Darmawan Hakim, Arif Hildayanti, Widia Helti Najwa Aurilia, Virgiva Pramudhita, Reinaldy Agung Syahdan Silmi Nurzaman