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All Journal Journal of Language Education MANAGER: Journal of Management and Administration Science ENCRYPTION: Journal of Information And Technology
Farida, Kania
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Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Journal : MANAGER: Journal of Management and Administration Science

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Marketing Analyses Strategy on Core Product of Banking System at PT. MPT Jakarta Pusat Jaenudin Akhmad; Akhmal, Akhwanul; Mardikawanty, Rini; Bambang Sutrisno, Supandi; Farida, Kania
MANAGER: Journal of Management and Administration Science Vol. 2 No. 2 (2023): MANAGER: Journal of Management and Administration Science, December 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i2.516

Abstract

The purpose of this study is to understand and analyze how PT. MPT would apply its marketing strategy when launching its Core Banking System, particularly by using a SWOT analysis. The method of analysis that is being used is called a qualitative field study. Utilized data collection techniques include observation, wawancara, and documentation. The findings of this study support the assertion that PT. MPT uses a 5P marketing mix strategy together with accurate and reliable segmentation, targeting, and positioning. In order to promote the Core Banking System, PT. MPT uses direct marketing techniques, holds seminars, updates BPR-specific bank documents, and uses promotional media like as websites and YouTube. According to the results of the SWOT analysis conducted, PT. MPT has the capability to apply its knowledge to the current strategy and make use of its resources to reduce risks and recruit more qualified employees. Growth is a strategy that can be used based on the SWOT analysis because the highest point of the scale is located on Kuadran 1. It is anticipated that the aforementioned strategy will be able to maximize available resources in order to open up a variety of avenues so that PT. MPT can continue to grow and prosper.
Co-Authors Akhmal, Akhwanul Amaliah, Fiki Aris Hendrawan Bambang Sutrisno, Supandi Jaenudin Akhmad Mardikawanty, Rini Putri Ulfia, Anggi Putri Ulfia Sobali, Utep Sudirman Zulfikar, Ali