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All Journal JURNAL LENTERA BISNIS Lead Journal of Economy and Administration KENDALI: Economics and Social Humanities JURNAL ABDIMAS PLJ MANAGER: Journal of Management and Administration Science ENCRYPTION: Journal of Information And Technology
Aris Hendrawan
Politeknik LP3I Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Analysis Of Marketing Communication Strategy at PT XYZ Aris Hendrawan; Badriyah; Agung Edi Rustanto
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.80

Abstract

Every company definitely wants to emerge as a champion in the midst of intense market competition. To achieve this, what can be done by a company is to carry out effective marketing or promotional communication activities in order to be able to target the right opportunities. This research has the objectives, among others, to find out the marketing communication strategy at PT XYZ along with the constraints faced and the solutions implemented. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and supported by literature studies. From the results of processing the data obtained, this study concluded that PT XYZ had carried out marketing communications activities both conventionally and digitally quite well. Various obstacles were encountered by PT XYZ, such as the lack of marketing communication activities to be carried out and adequate human resources. However, to overcome these obstacles, there are several solutions that can be implemented, for example implementing other forms of marketing communications, increasing the number of personnel, and increasing distributors at strategic points.
MEMBANGUN COMMUNICATION SKILL BAGI MURID DAN GURU PKBM NEGERI 23 JAKARTA PUSAT Damdam Damiyana; Retno Widowati; Ali Zulfikar; Kania Farida; Minggu Minggu; Aris Hendrawan
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.125 KB) | DOI: 10.34127/japlj.v2i1.586

Abstract

Having communication skills is important for everyone, especially for students who are still learning to get knowledment. The importance of the ability to communicate for students is one of the means of supporting the success of students' achievements in learning. Implementation activities to build communication skills for students and teachers at PKBM Negeri 23 Jakarta went smoothly as planned. Starting from the speech of the head of PKBM, the delivery of materials and communication practices can be carried out properly, although it is carried out gradually and slowly. The disciples can absorb everything that has been well conveyed. With frequent training like this, it is hoped that students and teachers can improve techniques to build effective communication skills. Be a qualified person with communication. Understand how to manage emotions positively to build effective communication between members of the organization. Improve the quality of work and strengthen team performance.Keywords: Training, Community Service, Communication Skills.
KORELASI ANTARA SISTEM MANAJEMEN MUTU ISO 9001:2015 DENGAN SISTEM MANAJEMEN PENDIDIKAN ISO 21001:2018 Wiwiet Prihatmadji; Ali Zulfikar; Susi Oktafiani; Aris Hendrawan; Fera Lufhidarani Pranita
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.504

Abstract

Quality Management System (QMS) ISO 9001:2015 and Education Organization Management System (SMOP) ISO 21001:2015 are management systems that emphasizes the closeness of processes through the application of the PDCA Cycle, Risk-Based Thinking Framework and in harmony with other ISO management systems. The process approach involves a systematic interaction between management processes, so as to achieve the desired results in accordance with the policies, objectives and strategies of the organization's plans. The ISO 21001 and ISO 9001 management systems are designed, implemented and improved based on the PDCA (Plan-Do-Check-Action) model and translated by SN DIKTI as the Quality Cycle of Penetapan, Pelaksanaan, Evaluasi, Pengendalian dan Peningkatan (PPEPP). This cycle results in Continuous Quality Improvement (CQI). Risk Awareness  creates a basis for increasing the effectiveness of the education management system, in order to achieve good results and prevent negative effects.Keywords: ISO 9001:2015, ISO 21001:2018, Process Approach, PDCA, Risk Awareness
Perancangan Iklan Digital Sandal Mitoki untuk Media Sosial Instagram Hendrawan, Aris; Putra, Rizky Surya; Zulfikar, Ali
KENDALI: Economics and Social Humanities Vol. 3 No. 2 (2024): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i2.627

Abstract

Periklanan masa kini tidak hanya menghiasi media-media konvensional, tapi juga menyemarakkan platform digital, terutama media sosial. Di antara beragam media sosial yang populer di Indonesia, Instagram masih menduduki deretan atas dengan puluhan juta pengguna aktifnya. Tak heran jika platform media sosial yang satu ini menjadi pilihan favorit dalam menempatkan iklan suatu produk. Untuk format konten iklan sendiri, saat ini iklan dalam bentuk video (reels) cenderung lebih disukai oleh audiens dibanding poster bergambar ataupun konten berbasis audio. Sebagai brand sandal yang lahir di tengah hiruk pikuk media digital, Mitoki merasa perlu memanfaatkan Instagram untuk berpromosi dengan menampilkan konten-konten yang menarik dan relevan di tengah masyarakat. Dalam penelitian ini, penulis merancang sebuah iklan dalam format audio visual yang ditempatkan di Instagram. Penulis menerapkan metode design sprint dalam perancangan iklan digital sandal Mitoki. Di samping konten iklan yang muncul di Feed Instagram, hasil akhir dari penelitian ini adalah menunjukkan langkah-langkah pembuatan iklan yang menarik dan menghibur disertai analisis efektivitas iklan yang diharapkan dapat membantu meningkatkan brand awareness sandal Mitoki.
Design of Pendhapa Village Room Tour Advertising for PT Nauman Property Group's Tiktok Platform Amaliah, Fiki; Hendrawan, Aris; Zulfikar, Ali; Farida, Kania
ENCRYPTION: Journal of Information And Technology Vol. 2 No. 1 (2023): ENCRYPTION: Journal of Information And Technology, July 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/encryption.v2i1.394

Abstract

In the increasingly advanced digital era, TikTok has become a platform that is considered by many groups to promote a product or service, including property providers. However, the design of advertising content on TikTok must still be relevant and attractive according to the style and preferences of its users, who are known to be dynamic and creative. In this study, the author aims to design an advertising video that will be broadcast on PT Nauman Property Group's Tiktok account. The research method used by the author is the research and development (R & D) method. The end result of this research is to provide practical suggestions, such as better use of devices, attention to the characteristics of TikTok, creativity in video concepts, choosing the right music, and analysis of video performance which are expected to help PT Nauman Property Group in optimizing the potential of TikTok.
MARKETING COMMUNICATION STRATEGY ANALYSIS IN THE MANUFACTURER OF THE LIGHTNING PROTECTOR Badriyah; Aris Hendrawan; Toto Parwono; Nasril
MANAGER: Journal of Management and Administration Science Vol. 1 No. 1 (2022): MANAGER: Journal of Management and Administration Science, August 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.343 KB) | DOI: 10.58738/manager.v1i1.100

Abstract

Every company definitely wants to emerge as a champion in the midst of intense market competition. To achieve this, what can be done by a company is to carry out effective marketing or promotional communication activities in order to be able to target the right opportunities. This research has the objectives, among others, to find out the marketing communication strategy at a company along with the constraints faced and the solutions implemented. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and supported by literature studies. From the results of processing the data obtained, this study concluded that objek penelitian had carried out marketing communications activities both conventionally and digitally quite well. Various obstacles were encountered by object of research, such as the lack of marketing communication activities to be carried out and adequate human resources. However, to overcome these obstacles, there are several solutions that can be implemented, for example implementing other forms of marketing communications, increasing the number of personnel, and increasing distributors at strategic points.
TRANSFORMASI EKONOMI DIGITAL: PELUANG DAN TANTANGAN DI ERA INDUSTRI 5.0 Deny Sudrajat; Inna Hanarti; Aris Hendrawan; Herlina; Kania Farida
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.851

Abstract

Transformasi ekonomi digital merupakan fenomena penting dalam pengembangan sistem ekonomi global, khususnya pada era Industri 5.0 yang menekankan kolaborasi antara manusia dan teknologi cerdas. Penelitian ini bertujuan untuk menganalisis peluang dan tantangan transformasi ekonomi digital di era Industri 5.0 dengan menyoroti aspek human-centric, keberlanjutan, dan integrasi teknologi. Metode penelitian yang digunakan adalah Systematic Literature Review (SLR) berdasarkan pendekatan PRISMA, dengan sumber literatur dari jurnal internasional bereputasi selama lima tahun terakhir (2020–2025) seperti Scopus, ScienceDirect, dan SpringerLink. Data dianalisis secara tematik untuk mengidentifikasi pola-pola utama terkait peluang ekonomi digital seperti peningkatan efisiensi, personalisasi produk, dan ekspansi pasar global, serta tantangan seperti kesiapan sumber daya manusia, risiko keamanan siber, dan ketimpangan infrastruktur digital. Hasil penelitian menunjukkan bahwa keberhasilan transformasi ekonomi digital di era Industri 5.0 sangat bergantung pada kesiapan teknologi, kerangka regulasi yang adaptif, serta strategi pengembangan kompetensi digital. Penelitian ini merekomendasikan pendekatan strategis berbasis kolaborasi multi-pihak dan kebijakan yang mendorong inovasi berkelanjutan untuk mencapai transformasi digital yang inklusif dan resilient.
Co-Authors Agung Edi Rustanto Ali Zulfikar Amaliah, Fiki Badriyah Badriyah Badriyah Damdam Damiyana Deny Sudrajat Farida, Kania Herlina Inna Hanarti Kania Farida Kania Farida Minggu Minggu Nasril Putra, Rizky Surya Retno Widowati Susi Oktafiani Toto Parwono Wiwiet Prihatmadji Zulfikar, Ali