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All Journal KENDALI: Economics and Social Humanities MANAGER: Journal of Management and Administration Science
Mardikawanty, Rini
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Humanities Economics, Econometrics & Finance

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KUALITAS PRODUK BERDAMPAK LANGSUNG TERHADAP KEPUASAN MAHASISWA DI POLITEKNIK LP3I JAKARTA Sudirman; Mardikawanty, Rini; Nur Harris Ependi
KENDALI: Economics and Social Humanities Vol. 1 No. 1 (2022): KENDALI: Economics and Social Sciences Humanities, July 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.195 KB) | DOI: 10.58738/kendali.v1i1.6

Abstract

Penelitian ini bertujuan untuk menganalisa dampak kualitas produk terhadap kepuasan mahasiswa. Penelitian ini diadakan di Politeknik LP3I Jakarta Kampus Kramat  Raya. Populasi penelitian ini adalah Mahasiswa Kampus Kramat Raya. Penelitian menggunakan metode probability sampling yakni dengan melakukan random sampling sederhana kemudian diproses dengan analisa multiple regression terhada 85 responden. Variabel terikat pada penelitian ini adalah kualitas produk dan variabel bebas yaitu kepuasan mahasiswa. Hasil penelitian ini kualitas produk berpengaruh signifikan terhadap kepuasan mahasiswa, dalam pengujian secara simultan kualitas pelayanan dan kualitas produk berpengaruh terhadap kepuasan mahasiswa
Marketing Analyses Strategy on Core Product of Banking System at PT. MPT Jakarta Pusat Jaenudin Akhmad; Akhmal, Akhwanul; Mardikawanty, Rini; Bambang Sutrisno, Supandi; Farida, Kania
MANAGER: Journal of Management and Administration Science Vol. 2 No. 2 (2023): MANAGER: Journal of Management and Administration Science, December 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i2.516

Abstract

The purpose of this study is to understand and analyze how PT. MPT would apply its marketing strategy when launching its Core Banking System, particularly by using a SWOT analysis. The method of analysis that is being used is called a qualitative field study. Utilized data collection techniques include observation, wawancara, and documentation. The findings of this study support the assertion that PT. MPT uses a 5P marketing mix strategy together with accurate and reliable segmentation, targeting, and positioning. In order to promote the Core Banking System, PT. MPT uses direct marketing techniques, holds seminars, updates BPR-specific bank documents, and uses promotional media like as websites and YouTube. According to the results of the SWOT analysis conducted, PT. MPT has the capability to apply its knowledge to the current strategy and make use of its resources to reduce risks and recruit more qualified employees. Growth is a strategy that can be used based on the SWOT analysis because the highest point of the scale is located on Kuadran 1. It is anticipated that the aforementioned strategy will be able to maximize available resources in order to open up a variety of avenues so that PT. MPT can continue to grow and prosper.
COMMUNITY EMPOWERMENT FOR SUSTAINABLE DEVELOPMENT Heryanti, Endah; Akhmal, Akhwanul; Bambang Sutrisno, Supadi; Prihandono; Mardikawanty, Rini
MANAGER: Journal of Management and Administration Science Vol. 4 No. 1 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i1.825

Abstract

Community empowerment has emerged as a critical approach for achieving sustainable development, particularly in rural and marginalized regions. This article explores how empowering communities—through participatory governance, capacity building, integration of local wisdom, and technological support—can lead to long-term sustainability. Drawing from global and local case studies, this study synthesizes evidence from a semi-systematic review of empowerment programs that incorporate ecological, social, and economic dimensions. The results show that effective empowerment initiatives prioritize bottom-up participation, respect for indigenous knowledge systems, and multi-stakeholder collaboration, including NGOs, governments, and academic institutions. The role of appropriate technology and microfinance is also highlighted as enablers for fostering self-reliance and adaptive capacity within communities. Using a qualitative analytical method, the article examines various models, including the Triple Helix model, asset-based approaches, and community-led planning frameworks. It finds that sustainability cannot be achieved merely through external aid or top-down strategies; rather, empowerment must be embedded in local agency and context-specific strategies. Challenges such as weak decentralization, policy inconsistencies, and lack of access to resources still hinder many communities. Nevertheless, successful models from Indonesia, Peru, and Cameroon illustrate how integrated, community-driven development can align with global sustainability goals. This paper concludes that community empowerment is not just a means, but a foundational pillar of sustainable development. To achieve the Sustainable Development Goals (SDGs), policies must shift from tokenistic participation to authentic empowerment frameworks that are inclusive, adaptive, and resilient.
THE INFLUENCE OF PROMOTION AND TESTIMONIALS ON PURCHASE INTENTION FOR FACIAL TREATMENT SERVICES AT JESSIVA SKIN CLINIC IN TANGERANG Angelina, Frilly Rezzica; Mardikawanty, Rini; Ependi, Nur Haris
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1328

Abstract

This study aims to analyze the influence of promotion and testimonials on purchase intention for facial treatment services at Jessiva Skin Clinic in Tangerang. Using a quantitative approach with a survey method, the research was conducted from January to March 2025 with a population of 100 clinic customers and a sample of 80 respondents selected through purposive sampling technique. Data were collected using questionnaires that had been tested for validity (r-value > 0.2199) and reliability (Cronbach's Alpha: promotion = 0.935, testimonials = 0.926, purchase intention = 0.896). The research variables were operationalized as follows: promotion (X1) was measured using 20 indicators, testimonials (X2) using 15 indicators, and purchase intention (Y) using 20 indicators based on a 5-point Likert scale. Data analysis employed multiple linear regression after meeting classical assumption tests, including the Kolmogorov-Smirnov normality test (p = 0.200), multicollinearity test (VIF = 2.049), and Glejser heteroscedasticity test (p > 0.05). The results show that partially, promotion has a significant effect on purchase intention (β = 0.548; p = 0.000), as do testimonials (β = 0.252; p = 0.022). Simultaneously, both variables explain 56.2% of the variance in purchase intention (R² = 0.562) with an F-value of 49.476 (p = 0.000). The study concludes that an integrated marketing strategy combining promotion and testimonials is effective in increasing purchase intention. It is recommended that the clinic optimize digital promotional content and implement a testimonial verification system to enhance credibility.
Co-Authors Akhmal, Akhwanul Angelina, Frilly Rezzica Bambang Sutrisno, Supadi Bambang Sutrisno, Supandi Ependi, Nur Haris Farida, Kania Heryanti, Endah Jaenudin Akhmad Nur Harris Ependi Prihandono Sudirman