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All Journal Jurnal Abdimas Kartika Wijayakusuma AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Penelitian Pendidikan Indonesia
Sunia, I Wayan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Evaluating local wisdom's impact on financial success: social capital in building economic resilience during covid-19 Teddy Prianthara, Ida Bagus; Sunia, I Wayan; Wirati Adriati, I Gusti Ayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243307

Abstract

This research examines the factors supporting the success of financial performance based on local wisdom and social capital as a role in building a people's economy during the COVID-19 pandemic. Respondents in this study were Village Credit Institutions (LPD) throughout Bali. The technique of taking respondents in this study uses the Non-Probability Sampling technique with the method used purposive sampling, which means that the respondent's sampling technique is based on specific criteria such as 1) LPD health status, 2) level of capital owned. Calculating the determination of respondents using the Slovin formula with the calculation results of 100 respondents. The data that is processed is primary data through surveys by distributing questionnaires which are then analyzed using Amos Ver.23.0 software with Structural Equation Modeling (SEM) analysis techniques. The results of this study indicate that partially accounting control variables, leadership style, and organizational culture have a significant positive effect on social capital. Other findings include accounting control, leadership style, organizational culture, and social capital having a significant positive effect on financial performance.
Pelatihan dan Pendampingan untuk Meningkatkan Kualitas Sumber Daya Manusia dan Inovasi Produk di PT Bakpia Juwara Satoe Jayati, Kadek Elda; Sunia, I Wayan
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 2 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i2.628

Abstract

Kegiatan pengabdian masyarakat ini bertujuan agar dapat meningkatkan kualitas sumber daya manusia (SDM) dan mendorong inovasi produk di PT Bakpia Juwara Satoe. Metode yang digunakan meliputi sosialisasi, pelatihan, dan pendampingan, yang melibatkan karyawan dalam berbagai ragam kegiatan interaktif. Sosialisasi memberikan pemahaman tentang pentingnya pengembangan SDM dan inovasi, sementara pelatihan fokus pada peningkatan keterampilan teknis dalam produksi bakpia. Pendampingan dilakukan secara langsung di lapangan untuk memastikan penerapan pengetahuan dan keterampilan yang diperoleh. Hasil kegiatan menunjukkan peningkatan produktivitas dan kualitas produk, serta antusiasme karyawan yang lebih tinggi terhadap inovasi. Program ini berhasil menciptakan lingkungan kerja yang lebih kolaboratif dan inovatif, yang diharapkan dapat berkontribusi positif bagi perusahaan dan komunitas.
Pengaruh Brand Image, Word of Mouth, dan Persepsi Harga terhadap Keputusan Konsumen Pembelian Produk Minyak Kutus-Kutus di Kota Denpasar Siangan, Ida Bagus Gede Bajra; Sunia, I Wayan; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1722

Abstract

The growing competition in the herbal industry requires companies to strengthen their marketing strategies to maintain consumer loyalty. Kutus-Kutus Oil, a traditional herbal product in Denpasar, faces challenges in sustaining purchase decisions amid similar competing brands. This study aims to examine the influence of brand image, word of mouth, and price perception on consumer purchase decisions for Kutus-Kutus Oil in Denpasar City. The research employed a quantitative associative approach with 99 respondents selected using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 26. The results show that brand image, word of mouth, and price perception each have a positive and significant effect on consumer purchase decisions. Simultaneously, these three variables explain 63.7% of the variation in purchase decisions, indicating that consumer perception of brand strength, peer recommendations, and price fairness plays a key role in determining buying behavior. These findings suggest that enhancing brand credibility and managing online consumer engagement can strengthen the market position of local herbal products.
Pengaruh Customer Experience, Electronic Word Of Mouth (E-Wom), Dan Cafe Atmosphere Terhadap Keputusan Pembelian Konsumen Di Warung Saro Sanur Dhuaja, Ida Bagus Ary Indra; Sunia, I Wayan; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1725

Abstract

The increasing competition in the food and beverage (F&B) industry requires businesses to create a distinctive and satisfying experience for customers. Warung Saro Sanur, a local restaurant combining modern and traditional concepts, strives to enhance its customer experience through interior design, service quality, and consistent product standards. This study aims to examine the influence of Customer Experience, Electronic Word of Mouth (E-WOM), and Café Atmosphere on Consumer Purchase Decisions at Warung Saro Sanur. The research applied a quantitative approach with a sample of 75 respondents determined using Ferdinand’s sampling formula. Data were collected through observation, documentation, and questionnaires, and analyzed using multiple linear regression with SPSS version 26. The findings indicate that Customer Experience, E-WOM, and Café Atmosphere each have a positive and significant effect on consumer purchase decisions, both partially and simultaneously. The coefficient of determination (R²) shows that 77.2% of consumer purchase decisions are explained by the three variables. These results suggest that creating a pleasant café environment and encouraging positive online reviews can strengthen consumers’ purchasing intentions and enhance brand loyalty in the F&B sector.
Co-Authors Dhuaja, Ida Bagus Ary Indra Ida Bagus Teddy Prianthara Jayati, Kadek Elda Ni Putu Nina Eka Lestari Siangan, Ida Bagus Gede Bajra Wirati Adriati, I Gusti Ayu