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Consumer Behavior of Muslim Minorities in Purchasing Halal Products: A Maslahah Perspective Al Farisi, Muhammad Salman; Mahadewi, Erlina Puspitaloka; Khalid, Nour; Ratnawati, Aryanti; Erlangga, Heri; Wahid, Hariyaty Ab
Jurnal Ilmiah Al-Syir'ah Vol 22, No 2 (2024)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/jis.v22i2.2788

Abstract

This study aims to analyze whether the consumption of halal products has a different priority scale based on maslahah orientation. This study is qualitative. The study was located in one of the minority Muslim areas in Indonesia. In this study the object of the study was the minority Muslim community of Indonesia who are Muslim and have purchased halal products. The research data were obtained based on interviews with the minority Muslim communities in Indonesia, namely Denpasar and Gianyar in Bali Province and Kupang East Nusa Tenggara Province, who are Muslim and have purchased halal products. This study's results indicate that consumers' behavior toward halal products regarding maslahah is included in the maslahah tahsiniyah or tertiary needs, namely, needs to be needed by humans to make life more comfortable and beautiful. Maslahah tahsiniyah is a complementary or complementary maslahah in the form of breadth and propriety that can complement the previous maslahah or maslahah hajiyah. If this problem is not met, human life will be less beautiful, but it does not cause harm. This study proves that the motivational characteristics of minority Muslim consumers in consuming halal products that have a priority scale of maslahah are tahsiniyah to obtain maximum benefits from halal products that do not only focus on the aspect of beauty, but also pay attention to the aspects of halal, cleanliness, and environmental friendliness.
Sustainable Consumer Behavior of Halal Cosmetics in Indonesia E-Commerce: A Maslahah-Based Approach Al Farisi, Muhammad Salman; Anwar, Syamsul; Haryono, Slamet; Wahid, Hariyaty Ab
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 1 (2025): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i1.2674

Abstract

This research aims to analyze whether the consumption of halal cosmetic products has different priority scales based on maslahah orientation and whether subjective attitudes and norms, and technology acceptance affect consumer intentions and behavior based on maslahah elements in the consumption of halal cosmetic products. The research method for this   uses a combination research that combines two approaches to research, namely quantitative and qualitative. The number of samples in the quantitative research were 250 respondents. The number of samples in qualitative research is ten respondents. Data was collected by interviewing the respondents. Quantitative data analysis techniques use structural equation models or Structural Equation Modeling (SEM) which are processed using SmartPLS 3.0 software. The results of this   research show that the conceptual model used in predicting consumer behavior for halal cosmetic products in Indonesia is a model that is built based on a model that integrates the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) by adding the maslahah variable as another predictor in improving better predictive ability of consumer intentions and behavior. The consumer behavior of halal cosmetic products in e-commerce in Indonesia in the perspective of maslahah is included in the category of maslahah tahsiniyat or tertiary needs, which are needed by humans so that life becomes more comfortable and more beautiful. This research also addresses global concerns related to ethical consumption, digital trust, and faith-driven market behavior in emerging economies.