Simatupang, Aisyah Defy Rahmayani
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Pengaruh Iman Dan Pendapatan Terhadap Penggunaan Uang Elektronik Simatupang, Aisyah Defy Rahmayani
Zhafir | Journal of Islamic Economics, Finance, and Banking Vol 2 No 1 (2020): Zhafir | Journal of Islamic, Economics, Finance, and Banking
Publisher : Kopertais Wilayah I DKI Jakarta dan Banten

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Abstract

The application of electronic money in Indonesia has clear regulations, these regulations are regulated by the Central Bank. One of the regulations regarding electronic money (electronic money), among others, is Bank Indonesia Regulation Number 14 / 2PBI / 2012 concerning Amendments to PBI Number 11/11 / PBI / 2009 concerning the Implementation of APMK Activities. (Serfianto, 2012; 62) In an Islamic perspective, electronic money can be categorized as halal, if the fees charged to holders of electronic money (electronic money) are real costs and must be conveyed correctly to cardholders. Based on the approach used, the writer uses a quantitative research approach. Quantitative research is more oriented towards objective facts through concepts that are derived from the variables and translated into indicators by paying attention to aspects of validity and reliability. Quantitative research is divided into two types of research, namely, experimental research and non-experimental research. Non-experimental research is research where the researcher does not manipulate the independent variable, the researcher only examines what happens naturally or has happened, and examines how the variables are related. In preparing this proposal, the authors chose the type of non-experimental correlation research.
THE EFFECT OF SERVICE QUALITY, PRODUCT, PRICE AND HALAL LABEL ON CUSTOMER SATISFACTION; A STUDY AT THE COFFEE SHOP MELIPIR KARAWACI, TANGERANG BANTEN Suardi, Didi; Simatupang, Aisyah Defy Rahmayani; Jamaludin, Nur; Wulandari, Fithri; Nur’Aeni, Putri
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 1 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

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This study aims to determine the effect of service quality, product, price and halal label on consumer satisfaction at Kedai Melipir Kopi Karawaci. The method used in this study is a quantitative method with the research instrument in the form of a questionnaire. The analytical technique used in this research is descriptive quantitative by using the Partial Least Square (PLS) analysis technique. Respondents in this study amounted to 100 respondents who were determined using purposive sampling technique. The results show that the service quality variable (X1) has no effect on consumer satisfaction (Y) as evidenced by the calculation of p-values ​​worth 0.878, the product variable (X2) affects the consumer satisfaction variable (Y) as evidenced by the calculation of p-values ​​worth 0.020, the variable price (X3) has an effect on the consumer satisfaction variable (Y) as evidenced by the calculation of p-values ​​worth 0.023, and the halal label variable (X4) has no effect on consumer satisfaction (Y) as evidenced by showing the results of the calculation of p-values ​​worth 0.471 so that the hypothesis test H0 accepted, H4 is rejected, this indicates that the halal label has no effect on consumer satisfaction.