Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Manager : Jurnal Ilmu manajemen
Nur’aeni, Putri
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF SERVICE QUALITY, PRODUCT, PRICE AND HALAL LABEL ON CUSTOMER SATISFACTION; A STUDY AT THE COFFEE SHOP MELIPIR KARAWACI, TANGERANG BANTEN Suardi, Didi; Simatupang, Aisyah Defy Rahmayani; Jamaludin, Nur; Wulandari, Fithri; Nur’Aeni, Putri
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 1 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of service quality, product, price and halal label on consumer satisfaction at Kedai Melipir Kopi Karawaci. The method used in this study is a quantitative method with the research instrument in the form of a questionnaire. The analytical technique used in this research is descriptive quantitative by using the Partial Least Square (PLS) analysis technique. Respondents in this study amounted to 100 respondents who were determined using purposive sampling technique. The results show that the service quality variable (X1) has no effect on consumer satisfaction (Y) as evidenced by the calculation of p-values ​​worth 0.878, the product variable (X2) affects the consumer satisfaction variable (Y) as evidenced by the calculation of p-values ​​worth 0.020, the variable price (X3) has an effect on the consumer satisfaction variable (Y) as evidenced by the calculation of p-values ​​worth 0.023, and the halal label variable (X4) has no effect on consumer satisfaction (Y) as evidenced by showing the results of the calculation of p-values ​​worth 0.471 so that the hypothesis test H0 accepted, H4 is rejected, this indicates that the halal label has no effect on consumer satisfaction.
Co-Authors Simatupang, Aisyah Defy Rahmayani Suardi, Didi Wulandari, Fithri