Yuviani Kusumawardhani
Management Of Business In Telecommunication And Informatics, School Of Economics And Business, Center Of Excellence For Smart Tourism And Hospitality, Research Institute For Intelligent Business & Sustainable Economy, Telkom University, Main Campus (

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STRATEGI KEPEMIMPINAN OTENTIK UNTUK MENINGKATKAN KREATIVITAS POOKDARWIS DESA WISATA SUKAJADI, KABUPATEN BOGOR, JAWA BARAT Yuviani Kusumawardhani; Aggy Lestari
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.110

Abstract

The trend of rural tourism after the Covid-19 pandemic in Indonesia has increased along with the emergence of new economic tourism. However, the development of rural tourism tourism is still slow with a large number of pilot rural tourism, especially in Bogor Regency, West Java Province, compared to other provinces in Java Island. The crucial problems that occur in the development of rural tourism in Bogor Regency are human resources and institutions, so the urgency of this research is that the rural tourism of Bogor Regency require strengthening tourism through empowering the human resources of creative tourism awareness groups (Pokdarwis) through authentic leadership roles. The purpose of this research is to strengthen tourism human resources that are globally competitive based on Pokdarwis empowerment through authentic leadership strategies to increase creativity. The research method used is qualitative with SWOT analysis. The sampling technique used was purposive sampling with six (6) expertise. This research resulted in eight authentic leadership strategies to increase the creativity of Sukajadi tourism village Pokdarwis so that Sukajadi tourism village Pokdarwis can be globally competitive and able to have innovation and avoid duplication of tourist attractions.
Peluang dan Tantangan Dalam Mempersiapkan Desa Wisata Rintisan Menuju Pariwisata Berkelanjutan Yuviani Kusumawardhani; Taufik Kurniawan; Dina Hariani
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.139

Abstract

SDGs as a global agenda in development in various sectors is still a difficult phenomenon to do, especially in developing countries. Indonesia as a developing country is still experiencing obstacles, especially in the tourism sector. The Indonesian government continues to strive to develop sustainable tourism, one of which is through sustainable certification of tourist villages in Indonesia. Bogor Regency, in West Java Province, is one of the certified tourist villages. However, among other provinces, West Java province only has one certified tourist village located in Bogor District. Other provinces have at least two certified tourist villages.The slow development of tourism villages in Bogor Regency is partly due to the lack of support from stakeholders. Based on this, this study aims to examine more deeply the challenges and opportunities in shaping sustainable tourism villages in Bogor District. This research is exploratory in nature, and the researcher used a qualitative approach based on phenomenology to explore in-depth information related to challenges and opportunities from 11 resource persons who are stakeholders of tourist villages in Bogor Regency. Finally, this research provides an overview of the challenges and opportunities in developing tourism villages in Bogor Regency, so that it will be easier to take preventive action to develop tourism villages towards the principle of sustainability.