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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Tourism Scientific Journal ACADEMICS IN ACTION Journal of Community Empowerment Journal of Tourism Destination and Attraction Jurnal Hospitality dan Pariwisata Jurnal Ilmiah Manajemen Kesatuan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Abdi Masyarakat TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Bogor Hospitality Journal
Yuviani Kusumawardhani
Management Of Business In Telecommunication And Informatics, School Of Economics And Business, Center Of Excellence For Smart Tourism And Hospitality, Research Institute For Intelligent Business & Sustainable Economy, Telkom University, Main Campus (
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sosialisasi Penerapan Protokol Kesehatan Berstandar CHSE untuk Receptionist Restoran dan Concierge Hotel dalam Menunjang Pariwisata di Kota Bogor Maidar Simanihuruk; Yuviani Kusumawardhani; Dina Mayasari; Sekti Rahardjo
ACADEMICS IN ACTION Journal of Community Empowerment Vol 4, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v4i1.3714

Abstract

It is essential to use Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) in restaurants and hotels to support tourism in the new normal era. It is anticipated to help the community by raising awareness of the importance of cleanliness, health, safety, and environmental sustainability through socialization of the implementation of the CHSE protocol. So that hotel owners or employees are highly aware of and interested in it, and the restaurant is primarily about environmental cleanliness in order to achieve the go-green goal. The goal of this socialization is to prepare employees, guests, suppliers, vendors, contractors, and other hotel and restaurant stakeholders to return to Bogor for guest visits. The method of implementing health protocol socialization with CHSE standards () was carried out through technical guidance to employees of the restaurant receptionist and hotel concierge divisions in Bogor City, with methods of lecturing, tutorials, discussions, games, and evaluations to as many as 30 participants. The average value of participants' understanding of the CHSE aspects was 88.86 percent, indicating that all participants understood what indicators were included in the CHSE aspects, according to the results of this puzzle game.
ROLE OF FACILITIES ON VISITOR SATISFACTION IN GUNUNG BUNDER NATURAL TOURISM, BOGOR REGENCY Yuviani Kusumawardhani
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 5, No 1 (2022): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v5i1.3198

Abstract

Traveling activities can increase creativity, eliminate saturation, relaxation, shopping, doing business, learning about history, culture, and language from certain ethnicities, health, and spirituality. Indonesia is a country that has considerable natural tourism potential and has become an attraction for visitors from all over the world. Gunung Bunder Nature Tourism is one of the natural attractions located in Bogor Regency with pine tree attractions. But the management of tourist attractions is still carried out independently by the community, causing a lack of tourist facilities to be provided to visitors. This is behind this research to analyze the role of facilities on visitor satisfaction in Mount Bunder Natural Tourism.In research procedures, quantitative approaches with simple linear regression analysis tools are used. Nonprobability sampling with a purposive sample technique was utilized to collect data from as many as 100 people. The findings revealed that facility variables influence visitor happiness, implying that facilities have a role in visitor pleasure and that if the manager improves the facility, tourist contentment will rise. The findings of the determination coefficient test revealed that facilities had a 71.9 percent effect on visitor satisfaction, with the remaining 28.1 percent influenced by factors not addressed in this study.
Strategy for Increasing Millennial Tourist Visits in the Mulyaharja Thematic Village Yuviani Kusumawardhani
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4208

Abstract

Kampung wisata tematik kampung sangat cocok dan menjadi daya tarik tersendiri bagi wisatawan domestik maupun asing di Indonesia saat ini. Hal ini dikarenakan kampung wisata tematik memiliki karakteristik hygiene, low touch, low mobility, dan less crowd yang merupakan pendekatan pariwisata baru, yaitu new tourism economic. Kampung tematik di Indonesia sudah mulai banyak berkembang. Pengembangan kampung wisata tematik perlu terus dilakukan secara berkelanjutan dan berkesinambungan, guna menjaga eksistensi kampung wisata tematik. Namun, minat wisata generasi millenial untuk berwisata ke kampung wisata tematik ini masih sangat rendah. Berdasarkan hal inilah penelitian ini bertujuan untuk merancang strategi peningkatan kunjungan wisatawan millenial di kampung tematik.            Metode penelitian menggunakan pendekatan kualitatif dengan alat analisis SWOT. Terdapat tiga expertise yang dijadikan narasumber pada penelitiam ini, yaitu pihak pengelola kampung tematik, pihak pemerintah daerah, dan akademisi pariwisata. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian ini menunjukkan bahwa fasilitas dan atraksi wisata yang ada di Kampung Tematik Mulyaharja saat ini masih kurang beradaptasi dengan era millennial sehingga sedikit kesulitan untuk menarik generasi millennial untuk menjadi wisatawan. Seharusnya secara keseluruhan fasilitas dan atraksi wisata di Kampung Tematik Mulyaharja sudah dapat beradapatasi dengan digital sehingga wisata edukasi pertanian ini tidak ketinggalan jaman dan tetap memiliki daya tarik bagi generasi millenial.
STUDY ON THE QUALITY OF FOOD AND BEVERAGE PRODUCTS IN SUKAJADI VILLAGE, BOGOR Sekti Rahardjo; Dina M. Soeswoyo; Maidar Simanihuruk; Yuviani Kusumawardhani
Jurnal Cakrawala Ilmiah Vol. 1 No. 11: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i11.2897

Abstract

Tourism is an industry in which there are components called 4As: attractions, accessibility, amenities, and ancillary services. Of the four components, quite a lot of expenditure is made by tourists on amenities related to the purchase of food and beverages. Village development is carried out by utilizing the various potentials in it in order to improve the village economy. One of the villages with potential that can be optimized is Sukajadi Village, located in Tamansari District, Bogor Regency. Sukajadi Village has provided various food and beverage products to attract tourists, including the CheesePal and Mipala Sukajadi which are local products made from nutmeg developed by the Bogor Tourism College. The purpose of this study is to increase public knowledge about the quality of food and beverage products in Sukajadi Village, to provide maximum value and benefits for consumers regarding the quality of food and beverage products. This research was conducted through data collection techniques by distributing questionnaires to 100 respondents, direct observation and literature study. Based on the calculation of the aspects of Color, Portion, Temperature and Texture on the food and beverages provided in Sukajadi Village, a Mean value of 3.5 was obtained, while the Taste, Appearance, Shape and Aroma aspects obtained a Mean value of 3.6. These two values indicate that on average the respondents quite agree with the good quality of food and beverage products provided in Sukajadi Village. The food and drinks provided are quite acceptable.
Wisata Edukasi Berbasis Ekonomi Kreatif Ecobrick Yuviani Kusumawardhani; Maidar Simanihuruk; Sekti Rahardjo; Dina Mayasari
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.56

Abstract

Tren desa wisata pasca pandemik Covid-19 di Indonesia meningkat seiring munculnya new economic tourism. Namun, kontradiktif dengan pengembangan desa wisata di Kabupaten Bogor yang cenderung lebih lambat dibandingkan wilayah lain di Jawa Barat. Permasalahan krusial yang terjadi pada pengembangan desa wisata di Kabupaten Bogor adalah SDM dan kelembagaan, tidak terkecuali dengan desa wisata Sukajadi yang hingga saat ini masuk ke dalam kategori desa wisata rintisan. Berdasarkan hal inilah, urgensi program pengabdian kepada masyarakat desa wisata Sukajadi adalah perlu adanya penguatan pariwisata melalui pemberdayaan SDM kelompok sadar wisata (Pokdarwis) yang kreatif dan memiliki kualitas layanan yang prima melalui wisata edukasi berbasis ekonomi kreatif. Tujuan pengabdian kepada masyarakat ini adalah sebagai upaya diversifikasi produk wisata sehingga desa wisata Sukajadi memiliki keunggulan kompetitif dari desa wisata lainnya di sekitarnya. Berdasarkan data dan fakta inilah, simulasi wisata edukasi berbasis ekonomi kreatif yang dianggap berpotensi menjadi produk wisata baru dan mampu menarik minat wisatawan dilakukan, guna meningkatkan pelayanan prima dan edukatif. Wisata edukasi akan menciptakan wisatawan yang berkualitas sehingga pelayanan prima dan edukatif sangat dibutuhkan untuk memberikan pengalaman yang tidak terlupakan bagi wisatawan. Luaran yang ingin dicapai dari kegiatan ini adalah untuk meningkatkan kemampuan berkomunikasi para penggiat ecobrick untuk memberikan pelayanan prima dan edukasi pada wisata edukasi berbasis ekonomi kreatif ecobrick di desa wisata Sukajadi, Kabupaten Bogor.   The trend of tourist villages after the Covid-19 pandemic in Indonesia is increasing along with the emergence of new economic tourism. However, this is contradictory to the development of tourist villages in Bogor Regency which tends to be slower than other regions in West Java. The crucial problems that occur in the development of tourist villages in Bogor Regency are human resources and institutions, including the Sukajadi tourist village which is currently included in the pilot tourism village category. Based on this, the urgency of the community service program for the Sukajadi tourist village is the need to strengthen tourism through empowering human resources from tourism awareness groups (Pokdarwis) who are creative and have excellent service quality through creative economy-based educational tourism. The aim of this community service is as an effort to diversify tourism products so that the Sukajadi tourist village has a competitive advantage over other tourist villages in the surrounding area. Based on these data and facts, a creative economy-based educational tourism simulation, which is considered to have the potential to become a new tourism product and able to attract tourist interest, was carried out, in order to improve excellent and educational service. Educational tourism will create quality tourists so that excellent and educational service is needed to provide an unforgettable experience for tourists. The outcome to be achieved from this activity is to improve the communication skills of ecobrick activists to provide excellent service and education in ecobrick creative economy-based educational tourism in the Sukajadi tourist village, Bogor Regency.
Wisata Edukasi Berbasis Ekonomi Kreatif Ecobrick Kusumawardhani, Yuviani; Simanihuruk, Maidar; Rahardjo , Sekti; Mayasari , Dina
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.56

Abstract

Tren desa wisata pasca pandemik Covid-19 di Indonesia meningkat seiring munculnya new economic tourism. Namun, kontradiktif dengan pengembangan desa wisata di Kabupaten Bogor yang cenderung lebih lambat dibandingkan wilayah lain di Jawa Barat. Permasalahan krusial yang terjadi pada pengembangan desa wisata di Kabupaten Bogor adalah SDM dan kelembagaan, tidak terkecuali dengan desa wisata Sukajadi yang hingga saat ini masuk ke dalam kategori desa wisata rintisan. Berdasarkan hal inilah, urgensi program pengabdian kepada masyarakat desa wisata Sukajadi adalah perlu adanya penguatan pariwisata melalui pemberdayaan SDM kelompok sadar wisata (Pokdarwis) yang kreatif dan memiliki kualitas layanan yang prima melalui wisata edukasi berbasis ekonomi kreatif. Tujuan pengabdian kepada masyarakat ini adalah sebagai upaya diversifikasi produk wisata sehingga desa wisata Sukajadi memiliki keunggulan kompetitif dari desa wisata lainnya di sekitarnya. Berdasarkan data dan fakta inilah, simulasi wisata edukasi berbasis ekonomi kreatif yang dianggap berpotensi menjadi produk wisata baru dan mampu menarik minat wisatawan dilakukan, guna meningkatkan pelayanan prima dan edukatif. Wisata edukasi akan menciptakan wisatawan yang berkualitas sehingga pelayanan prima dan edukatif sangat dibutuhkan untuk memberikan pengalaman yang tidak terlupakan bagi wisatawan. Luaran yang ingin dicapai dari kegiatan ini adalah untuk meningkatkan kemampuan berkomunikasi para penggiat ecobrick untuk memberikan pelayanan prima dan edukasi pada wisata edukasi berbasis ekonomi kreatif ecobrick di desa wisata Sukajadi, Kabupaten Bogor.   The trend of tourist villages after the Covid-19 pandemic in Indonesia is increasing along with the emergence of new economic tourism. However, this is contradictory to the development of tourist villages in Bogor Regency which tends to be slower than other regions in West Java. The crucial problems that occur in the development of tourist villages in Bogor Regency are human resources and institutions, including the Sukajadi tourist village which is currently included in the pilot tourism village category. Based on this, the urgency of the community service program for the Sukajadi tourist village is the need to strengthen tourism through empowering human resources from tourism awareness groups (Pokdarwis) who are creative and have excellent service quality through creative economy-based educational tourism. The aim of this community service is as an effort to diversify tourism products so that the Sukajadi tourist village has a competitive advantage over other tourist villages in the surrounding area. Based on these data and facts, a creative economy-based educational tourism simulation, which is considered to have the potential to become a new tourism product and able to attract tourist interest, was carried out, in order to improve excellent and educational service. Educational tourism will create quality tourists so that excellent and educational service is needed to provide an unforgettable experience for tourists. The outcome to be achieved from this activity is to improve the communication skills of ecobrick activists to provide excellent service and education in ecobrick creative economy-based educational tourism in the Sukajadi tourist village, Bogor Regency.
Sistem Pendukung Pariwisata Berkelanjutan yang Cerdas Menggunakan Metode AHP Sebagai Rekomendasi Pembangunan Desa Wisata Berkelanjutan Kusumawardhani, Yuviani; Kurniawan, Taufik; Hariani, Dina
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1830

Abstract

SSustainable tourism in Indonesia is needed to see the high environmental degradation so that the worst impact causes a decrease in quality, especially in natural tourist destinations in rural areas. The government has made various efforts to implement sustainable tourism, one of which is through the sustainable tourism village certification programme. Currently, only 0.21% of tourist villages have been successfully certified. One of them is West Java Province, which only has 1 certified tourist village, namely Batulayang tourist village in Bogor Regency. Bogor Regency has the largest percentage of pilot tourism villages, which is 12.6% compared to other regions in West Java. This gap is an indication that there is an urgency to conduct deeper research related to the problem of uneven sustainable tourism in the tourist village of Bogor Regency. The purpose of this research is to build a tourism system through a digital platform (smart sustainable tourism) to make it easier for tourism village stakeholders to know and measure the priority of which indicators or indices for improvement so that in the future a sustainable tourism village will be created through appropriate technology. This research method uses a quantitative approach carried out using AHP (Analysis Hieararchy Process) with delphi method. The approach is carried out in order to determine the weight on each indicator that becomes the benchmark for sustainability in tourist villages. Keywords: communication, tour guide, tourist satisfaction, interaction
Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty Tiurida Lily Anita; Maidar Simanihuruk; Yuviani Kusumawardhani; Lianna Wijaya
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3293

Abstract

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality satisfaction, digital engagement, social media engagement, online presence perception, and digital promotions. Findings show that service quality, online presence perception, promotion effectiveness, and social media engagement significantly affect customer satisfaction with digital marketing. However, digital engagement and digital promotions showed no significant effect. Moreover, customer satisfaction with digital marketing was not found to have a significant influence on brand loyalty. These findings suggest that while digital strategies can enhance satisfaction, they do not automatically translate into loyalty. Hotel managers are encouraged to strengthen service quality and digital credibility to improve guest experience. This research contributes to understanding the effectiveness of digital marketing practices in the hospitality industry and provides practical guidance for enhancing customer interaction and satisfaction.
Integrative Edu-Tourism Model of Salak Slebor (Sleman Bogor) through Demonstration Plots in Cimande Tourism Village: A Sustainable Tourism Approach Maidar Simanihuruk; Yuviani Kusumawardhani; Laurinciana S Sampebatu; Mohd Noor Ismawi Ismail
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.311

Abstract

The purpose of this study is to analyze the determinants of visitors’ behavioral intention and to formulate an integrative edu-tourism model based on the Salak Slebor demonstration plot in Cimande Tourism Village. A mixed-method approach was employed by combining quantitative analysis using multiple regression and qualitative exploration through focus group discussions, interviews, and participatory observation. The quantitative data involved 35 purposively selected respondents, while qualitative data were gathered from 10 key informants, including farmers, community leaders, and Pokdarwis members. The findings reveal that destination attractiveness (AT) and experiential engagement (ENG) significantly influence behavioral intention (BI), whereas educational value (EDU) and sustainability awareness (SUS) are not significant in partial tests. However, simultaneous regression confirms that all four variables together account for 62.9% of the variance in BI (R² = 0.629), indicating that the model has substantial explanatory power. Qualitative results further emphasize the strategic importance of EDU and SUS for long-term knowledge transfer, ecological sustainability, and cultural preservation. Integrating both findings, this study formulates the Integrative Edu-Tourism Model of the Salak Slebor Demonstration Plot, structured around four pillars: Agronomy, Education, Socio-Economic Participation, and Institution & Branding. Keywords: demonstration plots, destination attractiveness, educational value, experiential engagement, behavioral intention
PERAN MEDIA SOSIAL PADA KEPUTUSAN BERKUNJUNG WISATAWAN KE KOTA BOGOR Yuviani Kusumawardhani; Wahyu Hidayat
Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v4i2.71

Abstract

Social media is a necessity for everyone because of its usefulness and has an impact on life both to socialize and to boost the economy. This is an opportunity for the tourism sector to promote tourist destinations with a wide market tourist segmentation. Consumers or tourists perceive social media as a more reliable source of information about the promotion of products or services. However, the majority of stakeholders related to tourist destinations in Indonesia have not optimized the use of social media as a promotion. This is the purpose of this study to analyze the role of social media in the decision to visit tourists to Bogor City. This research method is use a quantitative approach with simple linear regression analysis tools. The results showed that social media had a role in the decision to visit tourists to Bogor City but that role was not significant. This happens because, the lack of tourism destination promotion that not optimize to use social media. This research can be used as input for related stakeholders to create content and events that attract tourists to Bogor. In addition, optimizing the use of social media can be done by advertising on social media itself such as Google Ads, Instagram Ads, Youtube Ads and Facebook Ads so that people who initially do not know are not even interested in visiting Bogor, but with this, brand awareness promotion technique they can stimulated tourist to seek further information which ultimately decided to visit the city of Bogor.
Co-Authors Aggy Lestari Aggy Lestari Alma Alviana Anggraini Sukmawati Dina Hariani Dina M. Soeswoyo Dina Mayasari Dina Mayasari Soeswoyo, Dina Mayasari Hariani, Dina Laurinciana S Sampebatu Lianna Wijaya Lovita Susan Audilla Maidar Simanihuruk Maidar Simanihuruk Mayasari , Dina Mohd Noor Ismawi Ismail Muhammad Syamsun Rahardjo , Sekti Sekti Rahardjo Simanihuruk, Maidar Taufik Kurniawan Tiurida Lily Anita Tiurida Lily Anita Wahyu Hidayat