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STRATEGI PENGEMBANGAN WISATA HALAL KOTA BOGOR DENGAN MENGOPTIMALKAN INDUSTRI KREATIF Hariani, Dina; Dinitri, Seruni
JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Vol. 6 No. 2 (2020): Jurnal Syarikah
Publisher : Program Studi Ekonomi Islam FEI UNIDA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsei.v6i2.2234

Abstract

Penelitian ini bertujuan untuk mengetahui potensi wisata halal yang ada di kota Bogor, dan mencari strategi pengembangan industri kreatif yang bisa digunakan dalam pengembangan wisata halal di kota Bogor terutama di kawasan Bangbarung. Penelitian ini menggunakan analisis deskriptif kuantitatif, kualitatif, dan tehnik analisis yang digunakan adalah analisis SWOT.  Hasil penelitian menunjukan kawasan Bangbarung siap menjadi kawasan wisata halal di Bogor. Kawasan Bangbarung didukung dengan beberapa industri kreatif seperti kuliner, fesyen dan spa yang sudah mengikuti persyaratan pariwisata Halal seperti ketersediaan Logo atau sertifikasi Halal, ketersediaan ruang sholat dan wudhu, toilet yang bersih, pakaian pelayan yang sesuai  Strategi untuk pengembangan produk di daerah Bangbarung masuk ke dalam kesadaran untuk menjaga dan mempertahankan. Meskipun daerah Bangbarung siap menjadi tujuan wisata halal di Bogor tetapi masih membutuhkan dukungan dari pemerintah daerah untuk sertifikasi halal karena masih ada restoran dan tempat makan di daerah itu yang tidak memiliki sertifikasi halal atau logo dan membuat paket wisata halal untuk menambah jumlah wisatawan muslim ke daerah Bangbarung. Peran masyarakat juga penting untuk menjaga dan mempertahankan pengembangan pariwisata halal di daerah Bangbarung. Kata Kunci: Wisata Halal, Bogor, Industri Kreatif 
THE RELATIONSHIP BETWEEN MARKETING MIX AND JBOUND VISITORS’ DECISION MAKING Dina Hariani; Fadhil Hammadi
Jurnal Inovasi Penelitian Vol 2 No 7: Desember 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i7.1049

Abstract

Educational tourism is a new trend that is in demand by several tourists, especially by families, educational institutions, and others. Jbound Bogor is an educational tourism and family recreation located in the city of Bogor, West Java, Indonesia. The Covid-19 pandemic that hit the world, including Indonesia, caused huge losses in the tourism sector. JBound is one of the tourist attractions affected by the pandemic, the policy for large-scale social restrictions carried out by the Indonesian government during the pandemic limited the number of tourist visitors and caused domestic tourists to postpone their traveling plans. Managers of tourist attractions must find strategies to market their products or services to consumers/tourists to survive in the midst of the coronavirus pandemic. Jbound Bogor reopened its tourist area in November 2020. One of the optimizations carried out by jbound is to maximize the marketing mix strategies including product, price, promotion, and place. This study uses a quantitative approach which is carried out through data collection at the object location using secondary data and primary data. This study aims to determine and explain the relationship or influence of product, price, promotion, and place on JBound visitor decision-making both partially and simultaneously. The sample analyzed was 100 respondents using non-probability sampling technique and purposive sampling method, namely tourists who have visited the Jbound Bogor. The research instrument used a questionnaire and was analyzed using multiple regression analysis. This research was conducted to determine which variables have an influence on decision-making. In this research, the independent variable used is product (X1), price (X2), promotion (X3), and place (X4) while the dependent variable is the visitors’ decision-making (Y). Based on the calculation of multiple linear regression analysis resulted in marketing mix has a significant influence both partially and simultaneously on visitor decision-making.
INCREASING INNOVATION AND HYGIENE OF CULINARY OFFERINGS IN THE IMPLEMENTATION OF TOURISM DESTINATION ACTIVITIES IN BOGOR REGENCY Rahmaniyah Utami, Nisa; Hariani, Dina
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1696

Abstract

The Bogor district government is aggressively increasing the need for workers in the tourism sector. One of the activities is by providing training to tourism sector workers in the Bogor district. This activity was sourced from the Republic of Indonesia's Non-Physical Special Allocation Fund (DAK) for the 2022 Fiscal Year. The Bogor Regency Culture and Tourism Office held Training on Increasing Innovation and Hygiene Culinary Serving in Tourism Destinations at Taman Bukit Palem Resort, Pancawati, Bogor Regency. The training participants consisted of 36 participants who worked in the tourism sector such as cafes, hotels, restaurants, and resorts in the Bogor district. The implementation of these activities is in the form of training on creativity and innovation by involving the participation of tourism sector workers.
TRAINING ON PRODUCT DEVELOPMENT AND BRANDING STRATEGY FOR KAMPUNG MANDIRI SUSU SAPI PERAH Hariani, Dina; Rahardian, Wildan Rizky; Utami, Indri Putri; Rahmaniyah, Nisa
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2513

Abstract

Bogor City has the potential for natural, cultural, and culinary tourism, including Thematic Tourism Villages. One of the villages that has the potential to be developed as a tourist destination in Bogor City is Kampung Mandiri, located in Kebon Pedes, Tanah Sareal District, which features a dairy farm in the middle of the city. This village is easily accessible from Bogor and Jakarta, with its main economy coming from livestock and culinary businesses. The community service activities aim to enhance the skills of farmers and brand Kampung Mandiri. The first training conducted was on Developing Dairy-Based Products, and the second was on Branding Strategies for Kampung Mandiri. These trainings were based on prior observations that the community in Kampung Mandiri lacked product variety and understanding of the importance of branding. As a result of the first training, participants learned to create dairy products such as dairy nuggets, milk candies, and milk mochi. In the second training on branding, Kampung Mandiri will use the logo KAMPUSS (Kampung Mandiri Susu Sapi Perah) as its identity and create an Instagram account for branding purposes. The training has proven to enhance the skills of farmers, members of the PKK (Family Welfare Program), and MSMEs in Kampung Mandiri, based on the results of pre-tests and post-tests conducted after the training.
Sistem Pendukung Pariwisata Berkelanjutan yang Cerdas Menggunakan Metode AHP Sebagai Rekomendasi Pembangunan Desa Wisata Berkelanjutan Kusumawardhani, Yuviani; Kurniawan, Taufik; Hariani, Dina
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1830

Abstract

SSustainable tourism in Indonesia is needed to see the high environmental degradation so that the worst impact causes a decrease in quality, especially in natural tourist destinations in rural areas. The government has made various efforts to implement sustainable tourism, one of which is through the sustainable tourism village certification programme. Currently, only 0.21% of tourist villages have been successfully certified. One of them is West Java Province, which only has 1 certified tourist village, namely Batulayang tourist village in Bogor Regency. Bogor Regency has the largest percentage of pilot tourism villages, which is 12.6% compared to other regions in West Java. This gap is an indication that there is an urgency to conduct deeper research related to the problem of uneven sustainable tourism in the tourist village of Bogor Regency. The purpose of this research is to build a tourism system through a digital platform (smart sustainable tourism) to make it easier for tourism village stakeholders to know and measure the priority of which indicators or indices for improvement so that in the future a sustainable tourism village will be created through appropriate technology. This research method uses a quantitative approach carried out using AHP (Analysis Hieararchy Process) with delphi method. The approach is carried out in order to determine the weight on each indicator that becomes the benchmark for sustainability in tourist villages. Keywords: communication, tour guide, tourist satisfaction, interaction
The Influence of Availability of Muslim Friendly Facilities towards Indonesian Muslim Tourist Revisit Intention to Japan Hariani, Dina; Rahmanita, Myrza; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.13

Abstract

As the market of halal tourism destinations has increasingly become more competitive, the revisit intention topic has progressively become prominent to emphasize on. This research is designed to find out how much influence of the availability of Muslim-friendly facilities to Indonesian Muslim tourist to revisit intention to Japan. The methodology of this research is quantitative descriptive research in which questionnaire is the major tool in collected the primary data for analysis. The total sample of 100 Indonesian Muslim tourist is obtained for the analysis. The simple and multiple regression analysis are adopted to examine the key factors which significantly predict the revisit intention. The results of this research indicates that Muslim-friendly facilities likes halal hotel, halal restaurant, and prayer room are positively related to the revisit intention. The biggest need of Indonesian Muslim tourist is the availabity of halal restaurants. Regarding the situation of Muslim friendly facilities in Japan, Indonesian Muslim still finds it difficult to locate the facilities despite its availability.
ANALISIS CITRA KOTA BOGOR SEBAGAI DESTINASI KULINER TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN Camus, Khansa Raquel; Hariani, Dina
Journal of Hospitality and Tourism Vol 4, No 2 (2026): Journal of Hospitality and Tourism
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jht.v4i2.9752

Abstract

Penelitian ini menganalisis pengaruh citra Kota Bogor sebagai destinasi kuliner terhadap keputusan berkunjung wisatawan, dengan fokus pada kawasan Suryakencana. Citra destinasi dikaji melalui aspek kognitif (lingkungan, aksesibilitas, infrastruktur, atraksi wisata) dan afektif (rasa aman, nyaman, menyenangkan, santai). Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada wisatawan asal Jakarta, Depok, Tangerang, dan Bekasi. Hasil penelitian menunjukkan bahwa citra Kota Bogor berpengaruh signifikan terhadap keputusan berkunjung, dengan kontribusi sebesar 70,8%. Faktor yang paling berperan meliputi keragaman kuliner, keunikan rasa, serta pengalaman emosional wisatawan. Temuan ini menegaskan pentingnya penguatan citra kuliner Kota Bogor melalui promosi, inovasi produk, dan peningkatan layanan untuk mendorong loyalitas serta kunjungan ulang wisatawan.
PERKEMBANGAN AGEN PERJALANAN WISATA HALAL INDONESIA Dina Hariani
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.125

Abstract

Halal tourism is a growing trend worldwide today. The development of Halal tourism in Indonesia can be seen, for example, in the numerous travel agencies offering Halal tour packages abroad. Muslim-majority destinations such as Uzbekistan, Turkey, Dubai, and Saudi Arabia are popular among Indonesian Muslim tourists. Additionally, non-Muslim countries like Japan, Korea, England, and European countries are also visited by Indonesian Muslim travelers. This study examines 10 Indonesian travel agencies that sell Halal tour packages. Through observation and literature review, it was found that travel agencies in Indonesia predominantly offer Halal tour packages abroad rather than domestically. These Halal tour packages typically include Halal food availability, maintained prayer times, and activities compliant with Islamic law. The countries visited by Indonesian Muslim tourists are also among the top destinations for Muslim travelers globally
Eksplorasi Pengaruh Film Kimi no Nawa Terhadap Minat Berkunjung Wisatawan Indonesia Untuk Berkunjung ke Jepang Logenie Salwas Sabina; Dina Hariani
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.162

Abstract

With the advancement of technology, one of the newest methods of promoting tourism is through the use of movies. However, in Indonesia, tourism promotion using films is still not widely used. Kimi no Nawa film was first released in Japan in 2016. Kimi no Nawa film uses real locations in Japan and makes these locations the background of the film. As a result, more people visit the places that serve as the backdrop for the Kimi no Nawa movie. This study uses a quantitative methodology with the aim of determining effect film tourism of Kimi no Nawa film on Indonesian tourist interest in visiting Japan. Data analysis utilizes a questionnaire processed with the help of SPSS version 25. The researcher managed to get 160 respondents. The results of the t-statistic test show a value of 0.000 < 0.05, which means that there is a positive effect from film tourism of Kimi no Nawa film to Indonesian tourist interest in visiting Japan.. The film tourism variable is considered to influence the tourist interest variable by 45.7%, which can be interpreted as having a significant effect
Strategi Pengembangan Wisata Edukasi di Batikayudewi Bogor Dalam Meningkatkan Daya Tarik Generasi Z Anjelina Br Hotang; Dina Hariani
Jurnal Pariwisata dan Hospitality Vol. 1 No. 4 (2026): Edisi: Juni-Agustus
Publisher : Pustaka Bangsa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan merumuskan strategi pengembangan wisata edukasi Batikayudewi Bogor untuk meningkatkan daya tarik bagi Generasi Z. Batikayudewi merupakan destinasi wisata berbasis budaya yang menawarkan pengalaman membatik pada media kayu dan menjadi satu-satunya wisata batik kayu di Kota Bogor. Penelitian menggunakan pendekatan kualitatif deskriptif melalui observasi, wawancara terhadap tujuh informan, dan dokumentasi. Data dianalisis menggunakan model interaktif serta analisis SWOT melalui matriks IFAS dan EFAS. Hasil penelitian menunjukkan bahwa atraksi menjadi komponen terkuat melalui keunikan produk batik kayu dan workshop interaktif. Keterbatasan aksesibilitas tetap mendukung tren wisata hidden gem yang diminati Generasi Z. Analisis SWOT menempatkan Batikayudewi pada Kuadran I dengan koordinat (1,70; 0,82), menunjukkan potensi pertumbuhan yang kuat. Strategi prioritas meliputi pengembangan paket workshop tematik, penguatan sumber daya manusia, dan kolaborasi konten digital.