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All Journal Dinasti International Journal of Education Management and Social Science Journal of Innovation Research and Knowledge
Dessy Trismiyanti
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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THE IMPACT OF JOB SATISFACTION AND EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL COMMITMENT Sutiyem, Sutiyem; Dessy Trismiyanti; Muthia Roza Linda; Riza Yonita; Suheri, Suheri
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 1 (2020): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i1.597

Abstract

This study aimed to analyze the influence organization comitment, Job Satisfaction and Employee Engagement. The research was conducted by taking samples of banking employees who had worked for more than 2 years. Then, the sample of this study was 125 respondents. The sampling technique was carried out based on a non-probability sampling method with a purposive sampling technique. It is a method that is based on certain criteria met by respondents with the data analysis technique used for hypotheses testing was multiple linear regression analysis through the program of SPSS ver. 24. The results showed that Job satisfaction does not significantly influence the organizational commitment of banking employees in Padang. The results of this study showed that sig. value of job satisfaction on organizational commitment was 0.592 > 0.05 but Employee engagement has a positive and significant effect on the organizational commitment of banking employees in Padang. The results of this study revealed that sig. The value of employee engagement on organizational commitment was 0.000 < 0.05.
PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DI WARUNG MAKAN BERKAH PADANG PARIAMAN Agus Nurofik; Nini, Nini; Sutiyem, Sutiyem; Dessy Trismiyanti; Yoserizal, Yoserizal
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8052

Abstract

This research aims to determine the influence of price, promotion and product quality on consumer purchasing decisions at Warung Makan Berkah. The research method used is quantitative descriptive. The research results show that price, promotion and product quality have a significant and positive influence on consumer purchasing decisions. Simultaneously, these three factors are also significantly interconnected and have a positive influence on consumer purchasing decisions. Increasing purchasing decisions is necessary to increase sales of service products in the long term. Price, promotion and product quality are factors that may have an influence on consumer purchasing choices for food. Researchers conducted this research to find out whether price, promotion and product quality have an influence on consumer decision making regarding food purchases at Warung Makan Berkah. The type of research carried out in this research is descriptive quantitative by distributing questionnaires to 100 consumers at the Makan Berkah stall. The multiple regression method was used for data analysis with the Statistical Package of Social Sciences (SPSS) application to carry out the calculations. SPSS is a statistical data processing software application. Based on research conducted by researchers, the results of this research show that the price of a food product will have a significant effect and be positively related to customer perceptions of consumer decisions. Apart from that, the quality of service products also has a significant effect and is positively related to customer perceptions of consumer decisions, and sales promotions also have a significant effect and is positively related to customer perceptions of consumer decisions. And simultaneously the factors of price, promotion and product quality are significantly interconnected and have a positive influence on customer perceptions of consumer purchasing decisions
Co-Authors Agus Nurofik Muthia Roza Linda, Muthia Roza Nini, Nini Riza Yonita Suheri Sutiyem, Sutiyem Yoserizal Yoserizal