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All Journal Waca Cipta Ruang: Jurnal Ilmiah Desain Interior Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI International Journal of Engineering, Science and Information Technology Journal of Management and Digital Business Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat
Mahadipta, Ngurah Gede Dwi
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Strategi peningkatan kapasitas usaha pada pelaku ekonomi melalui digital marketing Mahadipta, Ngurah Gede Dwi; Pratama, Gede Yudha Anugerah; Prasiani, Ni Komang
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1213

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the country's key drivers in promoting economic growth. Digital technology development and changes in consumer behaviour require MSME entrepreneurs to enhance their business capacity, particularly in mastering digital marketing. The main objective of this research is to develop strategies for enhancing business capacity among economic players through digital marketing, specifically for MSMEs in the Province of Bali. The method used in this study is descriptive qualitative with a literature review approach. The results indicate that MSME actors in the Province of Bali need to implement strategic steps to face business competition, including gaining more accessible access to capital and financial literacy with the support of relevant stakeholders, producing potential products, determining product branding and pricing, fostering continuous innovation, and enhancing digital marketing skills through content creation, building engagement to foster loyalty, and applying human-centric principles.
Futuristic Design Based on Sustainable Culture and Creative Economy: Material Technology Innovation in Commercial Buildings Pranajaya, I Kadek; Mahadipta, Ngurah Gede Dwi; Nutrisia Dewi, Ni Made Emmi; Wijaya, Made Eka
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1371

Abstract

 The integration of futuristic design with sustainable culture and the creative economy offers a transformative paradigm in the development of commercial architecture. This study examines the Dekkson Knowledge Shop as a case study to explore how material technology innovation can address environmental challenges while reinforcing cultural identity and strengthening market competitiveness. Employing a qualitative descriptive method, the research utilizes field observations, in-depth interviews, and documentation analysis to investigate the application of high-performance materials and their interpretation within architectural narratives. The findings highlight that the use of eco-friendly composite panels, fiber-cement boards, and adaptive lighting systems not only enhances energy efficiency and durability but also embeds Balinese cultural values within a futuristic aesthetic framework. A key novelty of this research lies in positioning material technology as a narrative medium that connects modern innovation with cultural sustainability, rather than perceiving it solely as a structural element. This integration enriches user experience, strengthens brand identity, and supports the creative economy by transforming architectural design into a cultural and economic asset. Furthermore, the study proposes a replicable design model for future commercial projects that harmonizes sustainable material innovation with local narratives. The model provides both theoretical contributions to architectural discourse and practical strategies for sustainable design practices applicable in a global context. Through this approach, the research underscores the importance of balancing technological advancement with cultural preservation, thereby establishing commercial architecture as a medium for sustainable innovation, cultural continuity, and economic resilience.
Bridging Digital Service Gaps: Integrating Chatbots and Product Catalogs in BUMDes Baturiti Sudrajat, Kadek; Cahyono, Irfan; Pratama, Putu Yogi Agustia; Mahadipta, Ngurah Gede Dwi; Wicaksana, GDA; Bohm, Fabian; Lovas, Tibor
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 9 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v9i2.7843

Abstract

Digital transformation has become an essential driver for improving public service quality in Village-Owned Enterprises (BUMDes). However, many BUMDes still rely on manual information services, resulting in slow responses, limited accessibility, and low visibility of local products. This study addresses these challenges by examining the integrated implementation of chatbot technology and a digital product catalog on the BUMDes Baturiti website. A qualitative single case study approach was employed, involving in-depth interviews, participatory observation, and conversation log analysis conducted from January to June 2025. The findings reveal that chatbot adoption significantly enhances service efficiency through real-time automated responses, while the digital product catalog increases product visibility and market reach. The integration of both technologies reduces service complaints from 10 to 3 cases per month and increases user satisfaction to 85 percent for chatbot features and 80 percent for the product catalog. Key success factors include technological readiness, human resource capacity, stakeholder collaboration, and adequate infrastructure. This study contributes a practical model for digital service innovation in rural economic institutions and demonstrates how integrated digital solutions can strengthen transparency, accountability, and public trust in BUMDes operations.
Empowering Wana Kriya MSMEs Through Utilizing Local Wood Into Decoration and Accessory Products LESTARI, Ni Putu Emilika Budi; PRANAJAYA, I Kadek; PUTRI, Putu Yudha Asteria; DEWI, Ni Made Emmi Nutrisia; PRASIANI, Ni Komang; MANDALA, I Gusti Ngurah Agung Kepakisan; MAHADIPTA, Ngurah Gede Dwi; PARAMITA, Ni Kadek Ayu Pradnya; WICAKSANA, Gede Dharma Arya; CAHYONO, Irfan; WIRATAMA, Dhanendra; WIBAWA, Ida Bagus Surya
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)-
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to empower the Wana Kriya MSME in Pering Village, Gianyar, Bali through the sustainable use of local wood to create economically valuable decorative and accessory products. The activities are carried out through several stages, including socialization, training in creativity and product design innovation, branding training, photography, product identity, and visual content. In addition, training is provided on digital marketing and social media utilization, MSME management, production, and entrepreneurship. The counseling and community empowerment program is carried out with the theme "Building MSMEs Based on Local Resources: Developing a Creative Economy and Sustainability Towards Creative and Competitive Villages." Appropriate technology support is realized through the provision of tools for cutting and finishing funded by a grant from the Directorate of Research, Technology, and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology for Fiscal Year 2025. The application of digital information technology is carried out through the creation of promotional media on Facebook, Instagram, and marketplace integration. The results of the activities show an increase in the ability of partners to produce local wooden decorative and accessory products that are more creative, high-quality, and have a stronger visual identity and digital marketing strategy. This program encourages the development of the creative economy, sustainability, and competitiveness of Pering Village towards a creative village based on local resources.
Penerapan Desain Rumah Joglo Pada Fasilitas Publik di Bali Morgana, Zulfa Azka; Rahayu, Ni Nyoman Sri; Mahadipta, Ngurah Gede Dwi
Waca Cipta Ruang Vol. 11 No. 2 (2025): Waca Cipta Ruang : Jurnal Ilmiah Desain Interior
Publisher : Program Studi Desain Interior Unikom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/wcr.v11i2.15804

Abstract

Arsitektur tradisional Indonesia memiliki kekayaan bentuk dan makna yang masih relevan untuk diterapkan di masa kini. Salah satunya adalah rumah Joglo dari Jawa Tengah, yang dikenal dengan struktur simbolik dan filosofisnya. Seiring perkembangan zaman, bentuk Joglo mulai digunakan dalam berbagai fungsi baru, termasuk sebagai ruang publik seperti restoran. Adaptasi rumah Joglo sebagai restoran di Bali menunjukkan perpaduan antara budaya Jawa dan arsitektur Bali. Salah satu contohnya adalah restoran Yakiniku Joglo di Sanur, yang menggabungkan bentuk tradisional Joglo dengan aturan arsitektur lokal Bali, seperti yang tercantum dalam PERDA Provinsi Bali No. 5 Tahun 2005 dan Peraturan Walikota Denpasar No. 25 Tahun 2010. Bentuk atap limasan, ornamen Bali seperti murda dan ikuh celedu, serta prinsip Tri Angga diterapkan agar bangunan tetap selaras dengan lingkungan sekitar. Meski desain asli Joglo tetap dipertahankan pada bagian penting seperti Sakaguru dan pendhapa, penyesuaian dilakukan agar bangunan memenuhi fungsi restoran dan mematuhi aturan daerah. Hasil observasi dan kuesioner menunjukkan bahwa pengunjung merasa nyaman dan menyukai suasana tradisional yang tercipta. Joglo yang diadaptasi dengan nilai lokal Bali tidak hanya memperkaya identitas budaya bangunan, tetapi juga membuktikan bahwa elemen arsitektur tradisional bisa tetap relevan dan fungsional dalam konteks modern.   Kata Kunci: adaptasi arsitektur, adaptasi budaya, arsitektur bali, Joglo, Tri Angga    
ECO-INTERIOR RUANG PERMAKULTUR : MENGHUBUNGKAN RUANG & ALAM DI KAWASAN HUTAN DESA ABANG Ambarawati, Ida Ayu Oka; Mahadipta, Ngurah Gede Dwi; Utami, Ni Kadek Yuni
Waca Cipta Ruang Vol. 11 No. 2 (2025): Waca Cipta Ruang : Jurnal Ilmiah Desain Interior
Publisher : Program Studi Desain Interior Unikom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/wcr.v11i2.15813

Abstract

Perancangan Eco-Interior Ruang permakultur bertujuan untuk menciptakan ruang yang harmonis antara manusia dan alam di kawasan Hutan Abang, Desa Abang Baturiti, Bali. Lokasi ini merupakan bagian dari skema kehutanan sosial yang dikelola oleh HKm Abang Lestari, dengan tantangan utama berupa keterbatasan fasilitas dan kebutuhan akan ruang yang mendukung keberlanjutan lingkungan serta ekonomi masyarakat setempat. Penelitian ini bertujuan untuk merancang interior ruang publik berbasis prinsip permakultur yang adaptif terhadap konteks lingkungan dan sosial kawasan. Konsep ruang permakultur diterapkan dalam desain untuk memastikan bahwa ruang tidak hanya memenuhi kebutuhan fungsional, tetapi juga berkontribusi pada pelestarian ekosistem. Prinsip utama permakultur—perhatian terhadap bumi, perhatian terhadap manusia, dan pembagian hasil yang adil—diimplementasikan melalui pemanfaatan material alami dan daur ulang, optimalisasi pencahayaan dan sirkulasi udara, serta integrasi elemen vegetasi dalam ruang. Ruang yang dirancang meliputi area registrasi, pusat komunitas, pasar petani, workshop edukasi, serta fasilitas pendukung lainnya. Metode perancangan dilakukan dengan pendekatan berbasis observasi lapangan, wawancara, studi literatur, serta analisis kebutuhan pengguna. Hasil dari perancangan ini diharapkan dapat menjadi model desain yang tidak hanya berkelanjutan secara lingkungan, tetapi juga meningkatkan kesadaran masyarakat terhadap konsep permakultur serta mendukung kesejahteraan ekonomi lokal. Kata Kunci: Eco-Interior, Ruang permakultur, Interior Berkelanjutan, Desa Abang    
Co-Authors Ambarawati, Ida Ayu Oka Bohm, Fabian Cahyono, Irfan Lovas, Tibor MANDALA, I Gusti Ngurah Agung Kepakisan Morgana, Zulfa Azka Ni Made Emmi Nutrisia Dewi, Ni Made Ni Putu Emilika Budi Lestari PARAMITA, Ni Kadek Ayu Pradnya Pranajaya, I Kadek Prasiani, Ni Komang Pratama, Gede Yudha Anugerah Pratama, Putu Yogi Agustia Putu Yudha Asteria Putri Rahayu, Ni Nyoman Sri Sudrajat, Kadek Utami, Ni Kadek Yuni WIBAWA, Ida Bagus Surya Wicaksana, GDA WICAKSANA, Gede Dharma Arya Wijaya, Made Eka WIRATAMA, Dhanendra