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All Journal International Journal of Engineering, Science and Information Technology Journal of Management and Digital Business
Mahadipta, Ngurah Gede Dwi
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Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation

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Strategi peningkatan kapasitas usaha pada pelaku ekonomi melalui digital marketing Mahadipta, Ngurah Gede Dwi; Pratama, Gede Yudha Anugerah; Prasiani, Ni Komang
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1213

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the country's key drivers in promoting economic growth. Digital technology development and changes in consumer behaviour require MSME entrepreneurs to enhance their business capacity, particularly in mastering digital marketing. The main objective of this research is to develop strategies for enhancing business capacity among economic players through digital marketing, specifically for MSMEs in the Province of Bali. The method used in this study is descriptive qualitative with a literature review approach. The results indicate that MSME actors in the Province of Bali need to implement strategic steps to face business competition, including gaining more accessible access to capital and financial literacy with the support of relevant stakeholders, producing potential products, determining product branding and pricing, fostering continuous innovation, and enhancing digital marketing skills through content creation, building engagement to foster loyalty, and applying human-centric principles.
Futuristic Design Based on Sustainable Culture and Creative Economy: Material Technology Innovation in Commercial Buildings Pranajaya, I Kadek; Mahadipta, Ngurah Gede Dwi; Nutrisia Dewi, Ni Made Emmi; Wijaya, Made Eka
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1371

Abstract

 The integration of futuristic design with sustainable culture and the creative economy offers a transformative paradigm in the development of commercial architecture. This study examines the Dekkson Knowledge Shop as a case study to explore how material technology innovation can address environmental challenges while reinforcing cultural identity and strengthening market competitiveness. Employing a qualitative descriptive method, the research utilizes field observations, in-depth interviews, and documentation analysis to investigate the application of high-performance materials and their interpretation within architectural narratives. The findings highlight that the use of eco-friendly composite panels, fiber-cement boards, and adaptive lighting systems not only enhances energy efficiency and durability but also embeds Balinese cultural values within a futuristic aesthetic framework. A key novelty of this research lies in positioning material technology as a narrative medium that connects modern innovation with cultural sustainability, rather than perceiving it solely as a structural element. This integration enriches user experience, strengthens brand identity, and supports the creative economy by transforming architectural design into a cultural and economic asset. Furthermore, the study proposes a replicable design model for future commercial projects that harmonizes sustainable material innovation with local narratives. The model provides both theoretical contributions to architectural discourse and practical strategies for sustainable design practices applicable in a global context. Through this approach, the research underscores the importance of balancing technological advancement with cultural preservation, thereby establishing commercial architecture as a medium for sustainable innovation, cultural continuity, and economic resilience.
Co-Authors Ni Made Emmi Nutrisia Dewi, Ni Made Pranajaya, I Kadek Prasiani, Ni Komang Pratama, Gede Yudha Anugerah Wijaya, Made Eka