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All Journal JAIM (Jurnal Abdi Masyarakat) Dinasti International Journal of Management Science Prima Abdika: Jurnal Pengabdian Masyarakat Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Ekonomika Dan Bisnis Journal of Management and Digital Business Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Sistem Informasi dan Manajemen
Prasiani, Ni Komang
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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MODEL KONSEPTUAL GREEN HUMAN RESOURCES MANAGEMENT; ANALISIS FAKTOR KESUKSESAN IMPLEMENTASI DALAM ORGANISASI Suryani, Ni Kadek; Prasiani, Ni Komang; Lestari, Putu Astri
JURSIMA Vol 11 No 3 (2023): Volume 11 Nomor 3 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i1.819

Abstract

Studi ini bertujuan untuk memaparkan kerangka konseptual yang menggambarkan faktor-faktor yang mempengaruhi keberhasilan implementasi Green Human Resources Management pada sebuah organisasi. Green Human Resources Management merupakan pengelolaan sumber daya manusia (SDM) melalui aspek prilaku hijau karyawan untuk keberlanjutan lingkungan. Penerapan praktik Green Human Resources Management terhadap organisasi dianggap efektif dan memberikan umpan balik yang positif. Hal tersebut dilandasi oleh banyak faktor yang menunjang prilaku hijau karyawan sehingga berhasil diterapkan dalam organisasi. Faktor-faktor penunjang tersebut perlu diteliti lebih lanjut. Penelitian ini menggunakan metode pengumpulan data dengan multimethod research yang memfokuskan pembahasan faktor-faktor yang mempengaruhi inisiatif hijau pada praktik Green Human Resources Management. Sehingga nantinya hasil penelitian ini diharapkan dapat membantu para pemangku kepentingan dalam meningkatkan motivasi anggota organisasi untuk menerapkan konsep Green Human Resources Management demi pengembangan lingkungan yang berkelanjutan
Strategi peningkatan kapasitas usaha pada pelaku ekonomi melalui digital marketing Mahadipta, Ngurah Gede Dwi; Pratama, Gede Yudha Anugerah; Prasiani, Ni Komang
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1213

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the country's key drivers in promoting economic growth. Digital technology development and changes in consumer behaviour require MSME entrepreneurs to enhance their business capacity, particularly in mastering digital marketing. The main objective of this research is to develop strategies for enhancing business capacity among economic players through digital marketing, specifically for MSMEs in the Province of Bali. The method used in this study is descriptive qualitative with a literature review approach. The results indicate that MSME actors in the Province of Bali need to implement strategic steps to face business competition, including gaining more accessible access to capital and financial literacy with the support of relevant stakeholders, producing potential products, determining product branding and pricing, fostering continuous innovation, and enhancing digital marketing skills through content creation, building engagement to foster loyalty, and applying human-centric principles.
Pengaruh Kompetensi, Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja di Kampus New Media College Bali Prasiani, Ni Komang; Pratama, Gede Yudha Anugerah; Cahyono, Irfan
Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Vol 5, No 5 (2024)
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59698/afeksi.v5i5.316

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh kompetensi pendidikan, disiplin kerja dan kepuasan kerja terhadap kinerja pada karyawan Kampus New Media. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel yang digunakan sebanyak 38 responden yang merupakan karyawan Kampus New Media College. Penelitian ini menggunakan analisis Structural Equation Modeling (SEM) dengan menggunakan program SmartPLS. Hasil analisis penelitian diperoleh hasil bahwa pertama kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik kompetensi, maka akan diikuti meningkatnya kinerja karyawan pada Kampus New Media College. Kedua disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik disiplin kerja, maka akan diikuti meninqgkatnya kinerja karyawan pada Kampus New Media College. Ketiga kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik kepuasan kerja, maka akan diikuti meningkatnya kinerja karyawan pada Kampus New Media College.
The Impact of Digital Transformation on the Business Sustainability of MSMEs in Denpasar City Pertiwi, Inten; Puspa, Gede; Prasiani, Ni Komang; Sihwinarti, Dwi
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4300

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy; however, they face significant challenges in sustaining their businesses in the digital era. This study aims to analyze the impact of digital technology adoption and digital skills on the business sustainability of MSMEs in Denpasar City. A quantitative descriptive approach was employed, utilizing primary data collected through questionnaires from 100 respondents. The findings indicate that both digital technology adoption and digital skills have a positive and significant influence on MSME business sustainability. The implementation of digital technology has been proven to enhance operational efficiency, expand market reach, and strengthen competitiveness. However, challenges such as limited digital literacy, financial constraints, and uneven technological infrastructure remain significant obstacles. This study concludes that digital transformation, supported by well-planned strategies and stakeholder collaboration, can drive the sustainability of MSMEs in Denpasar City.
Analisis Pengaruh Transformasi Digital pada Inovasi Strategi Pemasaran Perguruan Tinggi Swasta (PTS): Analisis Pengaruh Transformasi Digital pada Inovasi Strategi Pemasaran Perguruan Tinggi Swasta (PTS) Pratama, Gede Yudha Anugerah; Prasiani, Ni Komang; Sulistio, Gabriella Rosemary
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2271

Abstract

Background: Digital transformation in Private Higher Education Institutions (PTS) has become an important factor in increasing marketing strategy innovation, expanding institutional appeal, and strengthening engagement with prospective students. Objective: This study aims to explore the factors that drive and inhibit the implementation of digital transformation in PTS and analyze its impact on innovation in marketing strategies. Method: The method used in this study is a systematic literature review, by analyzing relevant studies from various national journals published between 2018 and 2024. Results: The research findings show that digital transformation not only optimizes marketing strategies but also increases communication effectiveness and brand awareness through digital platforms. This study also describes the positive impact of digital transformation on increasing engagement, operational efficiency, and competitiveness of PTS. Conclusion: A conceptual framework is developed to help PTS plan and implement digital transformation strategies effectively, along with practical recommendations to overcome integration barriers. This study provides new insights and practical solutions for PTS to leverage digital transformation for greater marketing effectiveness, as well as contributing to the academic literature and guidance for practitioners and policy makers in the field of higher education.Keywords: Digital Transformation, Marketing Strategy Innovation, Private Universities.
Pengembangan UMKM Pesona Plastic melalui Produk Desain dari Limbah Plastik dengan Pemanfaatan Teknologi dan Strategi Manajemen Bisnis Berkelanjutan Suryani, Ni Kadek; Prasiani, Ni Komang; Dewi, Ni Made Emmi Nutrisia; Lestari, Ni Putu Emilika Budi; Utami, Sri; Artana, I Wayan Bimaskaran; Utama, Giovanni Rachmat
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2023): Volume 3 Nomor 4 Tahun 2023
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v3i4.3336

Abstract

The development of Micro, Small, and Medium Enterprises in Pesona Plastic, Batubulan Village, Gianyar Regency, Bali, focuses on the development of design products that use plastic waste as raw material. This effort involves the utilization of technology and sustainable business management strategies. The methods used include training and mentoring. This article outlines concrete steps in the development of Pesona Plastic UMKM, including the plastic waste processing process, the development of innovative design products, and the implementation of sustainable business management strategies. Activities conducted include the procurement of equipment and various training sessions, such as product design training for accessories and fashion, website integration training, interior product design training, digital marketing training, packaging design training, entrepreneurship and financial management training for UMKM and youth, social media marketing training, layout design, and space organization training, as well as equipment usage workshops. The results are successful efforts to reduce the impact of plastic waste, create high-quality products, and improve the well-being of the Pesona Plastic UMKM community in Batubulan Village. The follow-up plan for this program involves collaboration between IDB Bali and Pesona Plastic UMKM, with future involvement of students for practical training and the realization of designed products that serve a useful purpose.
Empowering Wana Kriya MSMEs Through Utilizing Local Wood Into Decoration and Accessory Products LESTARI, Ni Putu Emilika Budi; PRANAJAYA, I Kadek; PUTRI, Putu Yudha Asteria; DEWI, Ni Made Emmi Nutrisia; PRASIANI, Ni Komang; MANDALA, I Gusti Ngurah Agung Kepakisan; MAHADIPTA, Ngurah Gede Dwi; PARAMITA, Ni Kadek Ayu Pradnya; WICAKSANA, Gede Dharma Arya; CAHYONO, Irfan; WIRATAMA, Dhanendra; WIBAWA, Ida Bagus Surya
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)-
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to empower the Wana Kriya MSME in Pering Village, Gianyar, Bali through the sustainable use of local wood to create economically valuable decorative and accessory products. The activities are carried out through several stages, including socialization, training in creativity and product design innovation, branding training, photography, product identity, and visual content. In addition, training is provided on digital marketing and social media utilization, MSME management, production, and entrepreneurship. The counseling and community empowerment program is carried out with the theme "Building MSMEs Based on Local Resources: Developing a Creative Economy and Sustainability Towards Creative and Competitive Villages." Appropriate technology support is realized through the provision of tools for cutting and finishing funded by a grant from the Directorate of Research, Technology, and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology for Fiscal Year 2025. The application of digital information technology is carried out through the creation of promotional media on Facebook, Instagram, and marketplace integration. The results of the activities show an increase in the ability of partners to produce local wooden decorative and accessory products that are more creative, high-quality, and have a stronger visual identity and digital marketing strategy. This program encourages the development of the creative economy, sustainability, and competitiveness of Pering Village towards a creative village based on local resources.
INOVASI ECO-CRAFT BERBASIS LIMBAH KULIT KERANG LAUT UNTUK PEMBERDAYAAN UMKM AYU & BAGUS COLLECTION DI DESA SERANGAN Nutrisia Dewi, Ni Made Emmi; Wika Artawan, I Kadek; Agung Kepakisan Mandala, I Gusti Ngurah; Pradnya Paramita, Ni Kadek Ayu; Asteria Putri, Putu Yudha; Emilika Budi Lestari, Ni Putu; Pranajaya, I Kadek; Prasiani, Ni Komang; Yogantari, Made Vairagya; Dwi Mahadipta, Ngurah Gede; Sintia Dewi, Ni Kadek Tarisa
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6915

Abstract

Serangan Village, as a coastal area, generates a large amount of shell waste that has the potential to be processed into products with economic value. This community service program aims to enhance the capacity of Ayu & Bagus Collection MSMEs in Serangan Village through eco-craft innovations based on marine shell waste. The implementation methods include needs assessment, training, mentoring, and the provision of supporting facilities. The training covers product design based on local wisdom, business management, digital marketing strategies, and the use of technology in production and promotion. In addition, the community service team provided various supporting tools, such as production and finishing equipment, funded by a grant from the Directorate of Research, Technology, and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology, in the 2025 Fiscal Year. The results indicate an increase in product quantity, improved skills of partners in producing more creative eco-craft designs, more structured business management, and better utilization of digital media for marketing. The provision of equipment also supports business sustainability by accelerating production and improving product quality. This program contributes directly to the empowerment of MSMEs and environmental preservation through the utilization of shell waste. Thus, the collaboration of training and facility provision demonstrates a potential model of community empowerment through eco-craft that is competitive, sustainable, and rooted in local potential.
Co-Authors Agung Kepakisan Mandala, I Gusti Ngurah Artana, I Wayan Bimaskaran Cahyono, Irfan Dwi Mahadipta, Ngurah Gede Emilika Budi Lestari, Ni Putu Mahadipta, Ngurah Gede Dwi MANDALA, I Gusti Ngurah Agung Kepakisan Ni Made Emmi Nutrisia Dewi, Ni Made Ni Putu Emilika Budi Lestari PARAMITA, Ni Kadek Ayu Pradnya Pertiwi, Inten Pradnya Paramita, Ni Kadek Ayu Pranajaya, I Kadek Pratama, Gede Yudha Anugerah Puspa, Gede Putu Astri Lestari Putu Yudha Asteria Putri Sihwinarti, Dwi Sintia Dewi, Ni Kadek Tarisa Sri Utami Sulistio, Gabriella Rosemary Suryani, Ni Kadek Utama, Giovanni Rachmat WIBAWA, Ida Bagus Surya WICAKSANA, Gede Dharma Arya Wika Artawan, I Kadek WIRATAMA, Dhanendra Yogantari, Made Vairagya