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All Journal Indonesian Journal Of Business And Economics JoEMS : Journal of Education and Management Studies
Putro, Dita Riyanto
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE AND PRODUCT DESIGN ON PURCHASE DECISIONS FOR BUAHVITA THROUGH PRODUCT QUALITY Hardianti, Adisty Riska; Hendrawan, Diky Angga; Ramadhan, Muhammad Bagus; Bahar, Moch. Fachrudin; Putro, Dita Riyanto
Indonesian Journal Of Business And Economics Vol. 7 No. 2 (2024)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v7i2.11005

Abstract

Through product quality, this study examines how brand perception and product design affect consumers' decisions to buy Buahvita. The purchase decision is the study's dependent variable, and brand image and product design are its independent factors. On the other hand, product quality serves as a moderating factor. One hundred questionnaires from residents of one of Kediri City's housing complexes were gathered and processed. Using the convenience sampling approach, which selects people who are available and in place throughout the research period, the researcher selects the closest person to serve as a research sample until the target sample size is reached. This study was carried out in phases. Finding hypotheses in the literature or by employing descriptive statistics and gathering information from the items under study is the first step. The second stage is to test the feasibility of the data using the Validity Test and Reliability Test. The third stage is the hypothesis testing stage both partially and simultaneously. Furthermore, the adjusted determination coefficient and regression equation from the research data are calculated. The results of this study indicate that product design has a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions. Product design and brand image together have a significant influence on purchasing decisions. Product quality as a moderating variable is not able to strengthen (weaken) product design on purchasing decisions
Pengaruh Ekonomi Digital dan Inovasi Produk Terhadap Pendapatan UMKM Kota Kediri (Studi Pada UMKM Penerima Bantuan Modal Kota Kediri) Maulana, Muh. Hamdan; Ruhamak, Muhammad Dian; Putro, Dita Riyanto
JoEMS (Journal of Education and Management Studies) Vol. 8 No. 3 (2025): Juni
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v8i3.1498

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ekonomi digital dan inovasi produk terhadap pendapatan UMKM di Kota Kediri. Transformasi digital yang berkembang pesat mendorong pelaku UMKM untuk beradaptasi dalam mengelola bisnis mereka. Pada era transformasi digital saat ini, penggunaan teknologi menjadi sangat penting dalam mendorong pertumbuhan ekonomi, terutama bagi UMKM yang berperan sebagai pilar perekonomian lokal. Di samping itu, inovasi produk juga sangat diperlukan untuk menciptakan keunggulan kompetitif dan memenuhi permintaan pasar yang berubah-ubah. Metode penelitian yang digunakan adalah metode kuantitatif. Sampel dalam penelitian ini berjumlah 100 responden pelaku UMKM yang dipilih menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner. Analisis data dilakukan dengan menggunakan analisis linier berganda, uji validitas, reliabilitas, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa ekonomi digital dan inovasi produk berpengaruh positif dan signifikan terhadap pendapatan UMKM di Kota Kediri. Hasil ini dapat diartikan bahwa semakin tinggi tingkat pemanfaatan teknologi digital dan semakin inovatif produk yang dihasilkan, maka akan semakin besar pendapatan yang diterima oleh pelaku UMKM
Co-Authors Bahar, Moch. Fachrudin Hardianti, Adisty Riska Hendrawan, Diky Angga Maulana, Muh. Hamdan Muhammad Dian Ruhamak Ramadhan, Muhammad Bagus