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All Journal JURNAL PENDIDIKAN TAMBUSAI Indonesian Journal Of Business And Economics JIMEKA
Hendrawan, Diky Angga
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Economics, Econometrics & Finance Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE AND PRODUCT DESIGN ON PURCHASE DECISIONS FOR BUAHVITA THROUGH PRODUCT QUALITY Hardianti, Adisty Riska; Hendrawan, Diky Angga; Ramadhan, Muhammad Bagus; Bahar, Moch. Fachrudin; Putro, Dita Riyanto
Indonesian Journal Of Business And Economics Vol. 7 No. 2 (2024)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v7i2.11005

Abstract

Through product quality, this study examines how brand perception and product design affect consumers' decisions to buy Buahvita. The purchase decision is the study's dependent variable, and brand image and product design are its independent factors. On the other hand, product quality serves as a moderating factor. One hundred questionnaires from residents of one of Kediri City's housing complexes were gathered and processed. Using the convenience sampling approach, which selects people who are available and in place throughout the research period, the researcher selects the closest person to serve as a research sample until the target sample size is reached. This study was carried out in phases. Finding hypotheses in the literature or by employing descriptive statistics and gathering information from the items under study is the first step. The second stage is to test the feasibility of the data using the Validity Test and Reliability Test. The third stage is the hypothesis testing stage both partially and simultaneously. Furthermore, the adjusted determination coefficient and regression equation from the research data are calculated. The results of this study indicate that product design has a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions. Product design and brand image together have a significant influence on purchasing decisions. Product quality as a moderating variable is not able to strengthen (weaken) product design on purchasing decisions
THE EFFECTIVENESS OF VIRAL MARKETING ON PURCHASE DECISIONS THROUGH CUSTOMER TRUST ON THE TOKOPEDIA PLATFORM Hendrawan, Diky Angga; Nabilah, Anisah; Hamiduddin, Ahmad Yahya; Harto, Harto
Indonesian Journal Of Business And Economics Vol. 7 No. 2 (2024)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v7i2.11009

Abstract

Viral Marketing is a type of marketing that is low-cost because it relies on social media to spread information. The phenomenon of online shopping is increasingly becoming the choice of many people, because shopping online can save time without having to go to a physical location to shop. There are several factors that consumers need to consider before making a purchasing decision, such as trust, where in making online transactions it is important to have certainty, ease in finding the desired product, and clear information about the product and how to buy. This study was conducted using descriptive and verification methods, which then produced conclusions and suggestions. Samples were collected using the Incidental Sampling method, with a total of 205 respondents. Based on the analysis that has been done, this study proves that Viral Marketing has a significant influence on Customer Trust. Furthermore, Customer Trust also has a significant influence on Purchasing Decisions. In addition, Viral Marketing has a significant influence on Purchasing Decisions.
Sosialisasi Kewirausahaan dan Workshop Pembuatan Sabun Cuci Piring Ula di Pondok Pesantren Minhajur Rufaqo’ Lampung Timur Hendrawan, Diky Angga; Putri, Sastya; Faiqoh, Dina Nadiyah; Sivi, Nuari Nisa; Nasihin, Muhamad
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13033

Abstract

Kegiatan Pengabdian Kepada Masyarakat merupakan salah satu Tridharma Perguruan Tinggi yang wajib dilaksanakan oleh dosen. Pelaksanaan PKM dilakukan bersama mitra yang diharapkan dapat mentransfer ilmu yang dipelajari di perguruan tinggi kepada mitra baik itu pihak sekolah, instansi tertentu, komunitas, maupun kelompok masyarakat. Dengan demikian, sinergisitas antara perguruan tinggi sebagai pusat ilmu pengetahuan dengan masyarakat terutama yang ada di lingkungan kampus dapat terjalin dan keduanya dapat merasakan manfaat dari kegiatan yang dilaksanakan. Pelaksanaan PKM di Universitas Nahdlatul Ulama Lampung dilakukan dengan tujuan menjalin kerjasama antara Dosen Universitas Nahdlatul Ulama Lampung dan di Pondok Pesantren Minhajur Rufaqo’ Lampung Timur. Kegiatan PKM dilaksanakan selama satu hari dengan tema “Sosialisasi Kewirausahaan dan Workshop Pembuatan Sabun Cuci Piring Ula di di Pondok Pesantren Minhajur Rufaqo’ Lampung Timur” Kegiatan PKM ini melibatkan 4 dosen prodi dan 1 mahasiswa Fakultas Ekonomi dan Bisnis. Metode yang akan digunakan pada kegiatan PKM ini dengan metode ceramah dan Project Based Learning. Output dari kegiatan ini berupa artikel yang dipublikasikan pada jurnal pengabdian terakreditasi dan laporan pengabdian.
KONTRIBUSI KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PADA KANTOR DINAS SOSIAL KABUPATEN LAMPUNG TIMUR Hendrawan, Diky Angga; Atasoge, Immawan Azhar Ben
Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol 7, No 3 (2022): Agustus 2022
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimeka.v7i3.21677

Abstract

This study aims to determine the influence of leadership and organizational culture toward employees performance at the Lelang Klass II Office Reza Berawi City of Bandar Lampung. The type of research used in this study is the Explanatory research model. The research method used is quantitative. This study used 20 research respondents. There are three variables in this study, namely: 2 (two) Independent variables (X1 and X2) and 1 (one) dependent variable where leadership (X1) and organizational culture (X2) as independent variables and employee performance (Y) as the dependent variable. Hypotheses test result showed that there is the influence of leadership (X1) toward employee performance (Y), with the level of influence of 44.6%. There is an influence of organizational culture (X2) toward employee performance (Y) with an influence level of 33.9%. There is the influence of leadership (X1) and organizational culture (X2) together toward employee performance (Y), with a degree of influence of 53.3%.
FINANCIAL RESTATEMENT : DAMPAKNYA TERHADAP REAKSI PASAR Atasoge, Immawan Azhar Ben; Hendrawan, Diky Angga; Putri, Fani Monada Esaa
Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol 6, No 4 (2021): November 2021
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the impact of restatement of financial statements on market reactions. This type of research is a quantitative research method, in this study the population used is all companies listed on the Indonesia Stock Exchange non-financial that perform restatement. This study uses annual data on the financial statements of companies that perform restatements in the 2016-2019 period. Regression using OLS (Ordinary Least Square) analysis tool by taking a sample of 21 companies. The results of this study indicate that from the variables of restatement, share ownership, and leverage only share ownership variables have a significant effect on market reaction with a significance value of 0.04 0.05, it can be concluded that there is a significant effect of share ownership on market reaction so that the hypothesis proposed in this research is accepted.
Co-Authors Atasoge, Immawan Azhar Ben Bahar, Moch. Fachrudin Faiqoh, Dina Nadiyah Hamiduddin, Ahmad Yahya Hardianti, Adisty Riska Harto, Harto Muhamad Nasihin Nabilah, Anisah Putri, Fani Monada Esaa Putri, Sastya Putro, Dita Riyanto Ramadhan, Muhammad Bagus Sivi, Nuari Nisa