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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Manajemen dan Kewirausahaan (JMDK) Agregat: Jurnal Ekonomi dan Bisnis Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal EMA (Ekonomi Manajemen Akuntansi) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Revenue Manuscript Fokus Abdimas Bhinneka Multidisiplin Journal SENMEA
Subagio, Dyajeng Puteri Woro
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Fokus Abdimas

 1 
SOSIALISASI PENGENALAN PENCAK SILAT KUNTU MELALUI VIDEO DOKUMENTER SEBAGAI UPAYA PELESTARIAN BUDAYA LOKAL MANCILAN, KELURAHAN POHJENTREK, KOTA PASURUAN SUBAGIO, DYAJENG PUTERI WORO
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.181-185

Abstract

Pencak silat Kuntu is a traditional martial art from Mancilan, Kelurahan Pohjentrek, Kota Pasuruan, rich in cultural values and philosophy. However, with the rapid advancement of modernization and popular culture, the popularity of Pencak Silat Kuntu has declined, particularly among the younger generation. This community service activity aims to introduce Pencak Silat Kuntu as part of efforts to preserve local culture in Kelurahan Pohjentrek. The target participants were 50 fifth-grade students from SD Pohjentrek I. The method employed was a socialization session through the screening of a documentary video that presents the history, philosophy, and fundamental movements of Pencak Silat Kuntu. This initiative successfully enhanced students' understanding of the importance of local cultural preservation, with 90% of participants demonstrating improved knowledge. Furthermore, 70% of students expressed interest in furthering their study of pencak silat. This activity aims to foster awareness of the significance of safeguarding local cultural heritage and encourages youth engagement in the preservation of traditions. The involvement of schools as formal educational institutions is expected to serve as a bridge between local traditions and the younger generation for the sustainability of this culture in the future.
PEMETAAN POTENSI DAERAH DAN PENDAMPINGAN STRATEGI PEMASARAN UMKM DESA SUNGIWETAN Subagio, Dyajeng Puteri Woro
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.110-117

Abstract

The potential of a region is an important aspect that the Village Government should focus on, with one of its primary objectives being the welfare of the community. The development of a village can be observed through its social and economic resources, as well as its ability to manage them. Sungiwetan Village has encountered challenges in mapping its regional potential. Consequently, the products originating from Sungiwetan remain underexposed and unknown to the wider community. Moreover, there are several untapped and underdeveloped regional potentials. Therefore, the community engagement team from Unmer Pasuruan, in agreement with the target beneficiaries of this program, including the Village Government, village chiefs, the head of the Village-Owned Enterprises (BUMDes), and small and medium-sized enterprises (SMEs) participants in the Focus Group Discussion (FGD), has initiated a program for mapping, profiling, and supporting the marketing of Sungiwetan's regional potential. This program is executed through five methods: 1) Preparation phase, 2) Data collection and profiling of SMEs, 3) Socialization of marketing strategies and product innovation mentoring, 4) The creation of a catalog and map of Sungiwetan Village's regional potential, and 5) Evaluation. The program has been successfully implemented, as evidenced by the accomplishments, including the SME catalog of Sungiwetan Village, the regional potential map, product innovations, and the enhanced understanding of product strategies, promotion, and digital marketing among SME participants. Keywords: regional potential, marketing strategy, SME catalog, regional potential map.
Co-Authors AA Sudharmawan, AA Abdullah, Ricko Akramiah, Nurul Azhura, Nisa Deandra Vidyanata Dwiharto, Joes Farikha, Fitra Ainun Gladys Greselda Gosal Maridah, Farchatul Oktafiah, Yufenti Pudyaningsih, A. Ratna Pudyaningsih, Ratna Puspitasari, Putri Diya Safitri, Olivia Finnurinsyah Sri Hastari Suci, Devi Monica VITA FIBRIYANI, VITA Yanuariska, Widha