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Subagio, Dyajeng Puteri Woro
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Journal : Bhinneka Multidisiplin Journal

 1 
PENGARUH ATTRACTION, ACCESSIBILITY DAN AMENITIES TERHADAP LOYALITAS WISATAWAN PADA PANTAI KARANG HITAM LEKOK KABUPATEN PASURUAN Azhura, Nisa; Fibriyani, Vita; Subagio, Dyajeng Puteri Woro
Bhinneka Multidisiplin Journal Vol. 1 No. 6 (2024): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v1i6.25

Abstract

Industry is a significant economic driver in a region which is the basis for economic expansion. Activities related to marine tourism include beach tourism. Karang Hitam Beach is one of the tourist destinations in Pasuruan. This research aims to determine the influence of attraction, accessibility and amenities on tourist loyalty at Karang Hitam Lekok beach, Pasuruan Regency. The population in this study were visitors who had visited Karang Hitam beach who lived in the Tapal Kuda area, with a sampling method, namely purposive sampling. Using the Hair formula, with a sample size of 65 respondents. The research results show that 1) attraction, accessibility and amenities simultaneously influence tourist loyalty with a significance value of 0.000 with a variable determinant coefficient (R2) of 0.548 which shows that attraction, accessibility and amenities can influence tourist loyalty by 54.8% while the remaining 45.2% is influenced by other variables outside this research. 2) attraction partially has a significant effect on tourist loyalty with a significance value of 0.001. 3) partial accessibility has a significant effect on tourist loyalty with a significance value of 0.044.  4) amenities partially have a significant effect on tourist loyalty with a significance value of 0.005
PENGARUH PHYSICAL EVIDENCE DAN VARIAN MENU TERHADAP LOYALITAS PELANGGAN WIZZMIE DI KOTA PASURUAN Farikha, Fitra Ainun; Hastari, Sri; Subagio, Dyajeng Puteri Woro
Bhinneka Multidisiplin Journal Vol. 1 No. 5 (2024): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v1i5.27

Abstract

This research aims to determine the influence of Physical Evidence and Menu Variants on Wizzmie Customer Loyalty in Pasuruan City. The sampling method uses Simple Random Sampling. Using the Slovin Formula, with a sample size of 94 respondents. The analysis used is research instrument testing in the form of validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determinant coefficient tests. The research results show that the physical evidence variables and menu variants simultaneously have a significant effect on Wizzmie customer loyalty in Pasuruan City with a Fcount > Ftable value of 37.206 > 3.095. The physical evidence value partially has a positive and significant effect on Wizzmie customer loyalty in Pasuruan City with a tcount>ttable value of 6.878>1.661 and a sig value of 0.000>0.05. The menu variant value partially has a positive and significant effect on Wizzmie customer loyalty in Pasuruan City with a tcount>ttable value of 3.783>1.661 and a sig value of 0.000<0.05. The determinant coefficient (R2) obtained a value of 0.450, which shows that physical evidence and variance menu can influence customer loyalty by 45.0%. Meanwhile, other variables outside the scope of the research were 55.0%
Co-Authors AA Sudharmawan, AA Abdullah, Ricko Akramiah, Nurul Azhura, Nisa Deandra Vidyanata Dwiharto, Joes Farikha, Fitra Ainun Gladys Greselda Gosal Maridah, Farchatul Oktafiah, Yufenti Pudyaningsih, A. Ratna Pudyaningsih, Ratna Puspitasari, Putri Diya Safitri, Olivia Finnurinsyah Sri Hastari Suci, Devi Monica VITA FIBRIYANI, VITA Yanuariska, Widha