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All Journal Jurnal Ilmiah Pendidikan dan Pembelajaran Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Edunomics Journal
Sri Rohaetin
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Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Edunomics Journal

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Strategi Bertahan Di Tengah Banyaknya Trend Coffee Shop Di Kota Palangka Raya: Studi Pada About Something Coffee Roastery Dina Alfianurrahmah; Sri Rohaetin; Windy Utami Putri
Edunomics Journal Vol. 5 No. 1 (2024): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v5i1.12342

Abstract

The purpose of this study was to determine and analyze the survival strategy of the Coffee shop business at About Something Coffee amid the many trends of Coffee shops in Palangka Raya City. In this research, the Descriptive Qualitative method is used with data collection through semi structured interviews, observation and documentation. From the results of the research About Something Coffee has a strategy to survive by using niche market strategies (market nihce strategies) by retaining customers through distinctive characteristics such as taste, price and service. The SWOT analysis of About Something Coffee is divided into four parts, namely: a) strengths, namely good product quality, good drink taste, affordable prices, friendly and polite service, many variations of products sold and the atmosphere provided is comfortable. b) weaknesses, namely, raw materials that are difficult to obtain, a variety of flavors that are still lacking, pricing on the menu and there are spots that are easily sultry. c) Opportunities, namely, new innovations in products. d) Threats, namely the number of competitors/competitors and also the weather which is sometimes uncertain. Meanwhile, the TOWS matrix analysis obtained through the About Something Coffee SWOT analysis is divided into four parts, namely: a) Strength-opportunities strategy, which is to always innovate in accordance with the times. b) Strength-Threats strategy, which is to maintain service quality and provide services through the Go-Food and Grab Food applications. c) Weakness-Opportunities strategy, About Something Coffee makes competitors as motivation and uses the right promotional media to attract consumers. d) Weakness-Threats strategy, continue to develop innovations in order to compete and attract market share according to goals.
Kajian Ekonomi Publik Terhadap Pengelolaan Rotan oleh KUPS Desa Gohong Sebagai Upaya Pemberdayaan Masyarakat Fendy Hariatama; Sri Rohaetin; Rahman, Rahman; Alexandro, Rinto; Grace Evelina Buji
Edunomics Journal Vol. 6 No. 2 (2025): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v6i2.22619

Abstract

Sustainable natural resource management is an important part of community economic development, especially in areas that depend on forest products. This study examines the public economic aspects of rattan management by the Social Forestry Business Group (KUPS) in Gohong Village, Central Kalimantan, as a community empowerment effort. The purpose of this study is to understand how the rattan management model implemented is able to improve community welfare while maintaining environmental sustainability through policies taken as one of the indicators of public economy. This research uses a qualitative approach with a case study method. Data was obtained through interviews with KUPS members and the Village Forest Management Agency (LPHD), direct observation of the rattan handicraft production process, and analysis of relevant policy documents. The results of the study show that rattan management by KUPS has had a very good impact on the local economy by creating business opportunities for the community, especially for women involved in the rattan handicraft industry. The shift in livelihoods from farming to rattan craftsmanship occurred as a result of the government's ban on forest burning. The rattan products produced are not only marketed at the local level but also penetrate the national market. In addition, the sustainability of this business is strengthened by the support of international grants and forest management policies that prevent over-exploitation. This study confirms that a community-based resource management model can be an effective strategy in community economic empowerment while maintaining ecological balance
Co-Authors Baboe, Kuwing Dehen Dehen Erang Dewi Rakhmawati Dina Alfianurrahmah Eko Riady Eriawaty Fendy Hariatama Grace Evelina Buji Liling Lenlioni Oktobery, Revnussa Rahman Rahman Revnussa Octobery Rinto Alexandro Sri Astuti Sundari Tonich Uda, Tonich Wenny Awalina Windy Utami Putri